Pratibadi Kalam

In Pratibadi Kalam there are 3 different types of advertisements i.e. Text Classified, Display Classified and Display Ads. Depending upon the budget, media plan and target audience, advertisers can select any type of advertisement.

Cost of advertisement in Pratibadi Kalam in Kolkata ranges from few hundreds to Lacs. It depends on the type of Ad (Classified or Display), city circulation of newspaper, page positioning, and AD size. Bigger the size and more the circulation, the cost will increase.

Target group of Kolkata and the readers of Pratibadi Kalam are to be considered while deciding the language of the advertisement. Ex. If the local population is a target then vernacular advertisement will give better results.

Typically, minimum AD size is between 15-20 sq cms for Display Classified & Display Ads. But the size of the advertisement depends on the AD content and desired Impact of the campaign.

Generally, ads are placed in the right-side pages of Pratibadi Kalam. Front page, 3rd page and back page are the best pages to advertise as they capture the maximum attention of the reader. Depending upon the budget, advertisers can decide the page position of the advertisement.

Depending upon the target audience, you should decide the day of release of the AD. Ex. Weekend is effective for consumer products whereas weekdays are good for B2B customers.

Pratibadi Kalam is a mass media. Newspaper advertising is still considered serious and is more trusted by readers of Kolkata than any other advertising medium. Hence ads in newspaper are still very effective.

As per AD content,Pratibadi Kalam asks for documentation ex. Ads promising quick and guaranteed returns, Court Notices, Lost & found etc. This is done to safeguard the interests of the readers. Otherwise, there is no such major documentation required for publishing newspaper ads in Pratibadi Kalam

We share e-copy of the newspaper on the day of the AD schedule. Additionally, you can also check e-paper site of Pratibadi Kalam for specific edition covering Kolkata.

The Cut off Time is 03:00 pm of the previous day for publishing Ads in Pratibadi Kalam in Kolkata.