Mobile van branding in India is the most cost-effective OOH advertising medium as it offers a complete package of better visibility, mass reach, and effective communication, all in one vehicle.
Advertising in mobile vans through BuyMediaSpace is easily controlled and planned. We focus on the movement of the branding vehicle as per the traffic variation and audience density on specific time and spot.
Mobile van advertising follows distinct routes in specified coverage areas, allowing the brand to pick a local spot where they want the message to reach and amplify.
Best OOH media to drive brand engagement with targeted audience by running activation campaign on Mobile van for product sampling, Brand interaction, Live displays etc
At the beginning of the 18th century, the Romani people, who were traditionally known as gypsies, lived and travelled in horse-drawn caravans instead of sleeping in tents. These horse-drawn caravans offered them great protection from all-weather conditions, as well as modern amenities for their livelihood and allowed them to be a domicile rather than using them as a means of transport. Thus, when problems were raised in transporting goods and merchandise, the alternate and inspiration of their caravans paved the way to the invention of horse-drawn vans in 1829. The liability of these horse-drawn vans was prominently used for carrying and transporting cargo from one place to another. As the need for vans grew, these horse-drawn vans were remodeled with the creation of motorized transport by two prominent inventors: Daimler-Motoren-Gesellschaft and Karl Benz, giving a boom to cargo transportation with good payload capacity. By the 1950's and 60’s, many companies like Volkswagen, Ford, and others came forward, inventing and modifying the vans, making it more convenient for people to use them for business purposes.
As businesses in India kept utilizing the vans enormously, they became not only a means of transporting goods but also a means of advertising their brand. Since then, Mobile advertising van, carrying a fixed illuminated billboard displaying the adverts in a van or LCV moving around the city, became a great marketing technique for businesses over the years with a recall rate of 97% and with a higher return of investment. Our agency can make it possible to use this modern way of advertising effectively.
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Mobile van advertising is one of the earliest and also one of the most effective forms of mass advertisin. Mobile advertising van comprises advertising a product or a service with the aid of a van or canter that roams around the intended areas or stations itself in the catchment area. Apart from just displaying the advertisement, our mobile van ads can also offer numerous ways of interacting with the targeted audience, and some of the most interesting engagement would be distributing flyers, product demos, free samples, discount coupons, and a few exciting contests and prizes, which enhance not only the brand experience but also build a solid relationship with the audience.
Digital mobile advertising van or LED van advertising through BuyMediaSpace, is one of the most advanced tech-oriented forms of mobile van advertising. We capture a huge recall rate with its creative and innovative adverts with LED display screen technology mounted on the vans and canters, targeting audiences in numerous locations as people drive to and from work, daily commuters, marketers, and many more from the local streets, event areas, and festive places. Some of the in and out services through LED van advertising are its dedicated feature units advanced with external sound systems, illumination, LED panels and creative screening, gaining more exposure and attracting the audience very effortlessly.
Mobile van advertising is one of the earliest and also one of the most effective forms of mass advertisin. Mobile advertising van comprises advertising a product or a service with the aid of a van or canter that roams around the intended areas or stations itself in the catchment area. Apart from just displaying the advertisement, our mobile van ads can also offer numerous ways of interacting with the targeted audience, and some of the most interesting engagement would be distributing flyers, product demos, free samples, discount coupons, and a few exciting contests and prizes, which enhance not only the brand experience but also build a solid relationship with the audience.
Digital mobile advertising van or LED van advertising through BuyMediaSpace, is one of the most advanced tech-oriented forms of mobile van advertising. We capture a huge recall rate with its creative and innovative adverts with LED display screen technology mounted on the vans and canters, targeting audiences in numerous locations as people drive to and from work, daily commuters, marketers, and many more from the local streets, event areas, and festive places. Some of the in and out services through LED van advertising are its dedicated feature units advanced with external sound systems, illumination, LED panels and creative screening, gaining more exposure and attracting the audience very effortlessly.
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The more eyes on the van, the better your branding
In recent years, mobile van advertising has grown in popularity, providing a new and appealing medium for businesses in India. According to research, advertising on a van or canter has an amplified visibility of a brand's promotion to pedestrians, passing drivers, and other commuters when compared to other mediums. With an average vehicle driven between 10,000 and 15,000 km per year, mobile advertising van generates 30,000-70,000 impressions per day, resulting in 40% of the audience basing their decision on the advertisement displayed on the mobile van. Mobile van advertisements through our agency will significantly reach the maximum number of audience at the lowest cost per thousand impressions than any other agency. While other forms of OOH marketing may be restricted to a specific location, costing you a lot of money, the cost of mobile van advertising is very less, passing through various prime locations.
Light commercial vehicles (LCV): For the transportation of goods in and around, LCVs are the best choice for businesses as well as private firms, as they are easy to use and productive. LCVs include pickup trucks, mini vans, and mini trucks, which are often used to package and courier goods from one place to another by moving through small streets and highway roads with ease. Tata Ace is one of the most popular choices of LCV for advertising and campaigning. Tata Ace, also known as Chhota Hathi, is one of the four-wheeler cargo carrier segments that has been utilized in cargo trips. These legendary four-wheeler entry-level trucks are compact, stylish, and perform across India’s different operating cycles. With the ability to move widely in different geographic regions because of its compact size and performance, the Tata Ace advertising van has been an absolute choice for many businesses and marketers to transport goods with ease. Apart from utilizing Tata Ace for carrying goods, businesses have transformed them into Tata Ace advertising vans and campaigns through fixing illuminated hoardings, banners, and billboards, moving around different locations and giving more visibility to hit the large audience; and acting as a mobile billboard.
Roadshow Mobile van advertising (L Shape): In roadshow mobile van branding, they are structured in an L shape, making the viability space for the brand promotion and a clear visibility rate for the audience. Roadshow advertising on vans generally takes place in major streets, and is meant to drum up interest in the brand and upcoming offer. They are prominently comprised of product demonstrations, samplings, events, activities, and networking in regards to the promotion of the brands.
Centre Board Mobile Van Advertising: Centre board, which is illuminated with billboards at the centre portion of the mobile vans has the potential to display advertisements on either side of the audience and creating brand awareness and brand reinforcement. Our agency has a highly dedicated creative team that can help you advertise your brand in an innovative manner.
T-Shape mobile van advertising: The T-Shape mobile advertising van is an add-on facility to that of centre board advertising, where the adverts are placed on the drivers' back panels attached to the centre board of the mobile van, creating a possibility to enhance the branding from all sides for the audience. We can help you provide high quality advertisements for your brand.
Digital Mobile Advertising van: Digital mobile advertising van in India is an advanced tech-oriented form of advertising with the aid of plasma TV or LED screening on moving vehicles. This contemporary and highly adaptable advertising technique allows numerous advertisements to be displayed throughout the day and night, so that brands can target different audiences and reach a wider customer base. Some of the in-and-out services through LED van advertising or digital mobile billboard are its dedicated feature units, advanced with external sound systems, illumination, LED panels and creative screening, gaining more exposure and attracting the audience very effortlessly.
General Flex: Generally, Flex fabrication is used in a wide range of indoor and outdoor applications of mobile van advertising. The print material created by using flex material is vibrant, heavy duty and resistant to fading in extreme weather conditions. Thus, we, a professional mobile van advertising company, create mobile van advertising with flex which can be easily placed outdoors for longer periods of time. Our experts provide the best guidance for material to be used as per the type of mobile van and the campaign duration ensuring high effectiveness and low cost. A smaller duration campaign can have relatively less durable quality material to save cost.
Cotton Flex: With a few state governments' bans on flex, cotton flex fabric is used as an exclusive alternative to mobile van advertisements because of its advanced coated fabric that has consistent quality, compatibility, recyclable nature, and eco-friendliness to the environment. We at BuyMediaSpace always adhere to the policy laid out by the local administration to avoid any issue that may impact the campaign or create bad PR.
Media Planning: At BuyMediaSpace, our first and most important step to launch a mobile van branding campaign is media planning, with the objective of selecting mobile vans running in the catchment area of targeted audiences based on the brand campaign objective. We do this by selecting the number of mobile vans in each area to optimize the budget utilization and maximize the campaign effectiveness.
Execution: Once the media plan is approved, our service provider team proceeds with the printing or fabrication of the media as applicable and the fabricated media is mounted on the selected mobile vans by our mobile van advertising service team.
Monitoring: Once the execution is completed, our monitoring team initiates campaign monitoring and the evidential proof (Geo tagged images or dated newspaper Images) of the mobile van ads will be submitted to clients on the date of the endorsement of the campaign. Once the campaign reaches the last date, it will be monitored again by our monitoring team and evidential proof (Geo tagged images or dated newspaper Images) of the same will be sent to the clients as proof for the closure of the campaign. In need of an extension of the campaign, it could be discussed prior to the end of the mobile van advertising campaign.
If you ever get to wonder:
How much does a mobile van branding cost in India? Or How to bring forth your brand and advertise in front of a wide variety of passengers and onlookers through mobile van advertising? Or Which mobile van branding method is the simplest and most effective? Or what type of material should be used for mobile van advertising? or why are we the best advertising agency in India? Or any related queries about mobile van advertising. Then you are on the right platform to get assistance and get your brand announced to the world.
BuyMediaSpace is a PAN India marketing and advertising agency with over 22 years of industry experience for all offline advertising campaigns. With a presence across major 46 cities and mega 3 cities, we are one of the best advertising agencies in India. We at BuyMediaSpace understand the importance of branding and advertising, and offer you creative tailor-made solutions for advertising, allowing you to present your best self to potential customers and gain a competitive advantage at affordable rates.
For any input on Mobile Van Advertising;
Mail us: support@buymediaspace.com
Contact us: 63602 14181
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