Cost of a newspaper advertisement in Kanpur ranges from few hundreds to lacs. It depends on the type of Ad (Classified or Display), city circulation of newspaper, page positioning and AD size. Bigger the size and more the circulation, the cost will increase.
There are 3 different types of newspaper ads in Kanpur i.e. Text Classified, Display Classified and Display Ads. Depending upon the budget, media plan and target audience advertisers can select any type of advertisement.
Target audience mapping with the readers of the newspaper should be done to decide the language of advertisement. Ex. If the local population is the target then vernacular advertisement will give better results. But English newspapers usually do not take vernacular creative.
Generally, Ads are placed on the right-side pages of newspaper. Front Page, 3rd Page, and Back Page are the best pages to advertise as they capture the maximum attention of the reader. Depending upon the budget advertisers can decide the page position of the advertisement.
Depending upon the target audience, you should decide the day of release. Ex. Weekend is effective for consumer products whereas weekdays are good for B2B customers.
There are multiple newspapers of different languages catering to different reader demographics of Kanpur. Selected newspapers should cover the maximum targeted audience and should fit into your budget.
The frequency of AD should be more to make a lasting impression in the minds of consumers. But it depends upon the marketing plan and campaign budget.
Newspaper is a mass media. Newspaper advertising is still considered serious and carries more trust among TG than any other advertising media.
There are several other forms of advertising in Kanpur i.e Radio, TV, Cinema, Outdoor, etc.
Now you can book advertisements in all major newspapers of Kanpur from any part of the world using online booking portals.