Lamp post
Make an impact while on the go!
Make an impact while on the go!
A Lamppost Advertisement is always at your service 24 X 7 , which no other media can render. Be it night or day, your advert is visible to the public.
Brands can easily strategize and focus on their target audience based on the demographic location of the Lamppost Adverts.
Lampposts are generally placed in a series, giving repeated exposure to your brand’s advert. Any one passing by, can not just ignore and go.
Adverts placed on Lamppost are visible to one and all travelling on the road, be it a car driver, a motorist or any pedestrian.
With digital adverts assuming control over our marketing strategies, it’s easy to start questioning as to what extent the other forms of Advertising are going to last. Oh, rest assured: Lampposts Advertising is going nowhere! They are here to stay. Imagine a scenario: You're cruising on the highway, pretending to be focused around your driving, blasting some nostalgic hit as loud as it gets. It will take some genuine interruption to steal your attention. All of a sudden there it is a series of repeated Lamppost Adverts popping up on your way. You can not resist looking at them. Even if you missed one, the second is coming on your way! So you can not just ignore it! The message will be delivered for sure. So Why not place your brand on the top, that catches everyone’s eye and impulse your audience to rush to the stores immediately!
It is said that you see more than 1000 advertisements every day, yet recollect hardly seven. And there begins the race to reach in those top sevens! Here Lampposts Adverts are something that can take you to the top of those ‘memory seats’ of your audience, where they cant afford to ignore you. Lampposts come in a wide range of shapes and sizes and involve those small repeated boards on either side of the motorway. This repeated exposure at regular intervals easily grab an individual's attention and make an everlasting impression. The advertising idea here implies that it need to readable in a very short time since they are typically perused while being passed at high speeds. Hence, the content is generally kept limited to just a few words, but in large prints, arresting graphics, beautiful images and brilliant colors.
Lamppost Advertising is one of the most efficient and traditional method of Advertising. The tall Lampposts can provide a guaranteed exposure to your ads and a single ad can be used for various locations.
Everywhere you go, Individuals in the cities are spending more and more time in their vehicles, spending an average of around 15 hours per week behind the wheel. Lampposts being strategically placed at regular intervals along busy roads cannot be ignored. People have a choice to click and skip an Internet ad or switch the channel away from a tv commercial, but they can’t avoid looking at your series of Lamppost Adverts as they go throughout the day.
Unlimited design possibilities… With Street light advertising, the possibilities are endless! You can either choose a simple classic Lamppost Advert, a highly attractive 3D Advert or can even opt for backlit or front lit Lampposts to showcase your Advert.
Always Working: You could pay to run an ad on the radio or TV, but the price only guarantees your commercial be played a few times a day. While a Lamppost is constantly working for you 24/7. Lamppost Adverts lead to repeated exposure, as people continuously pass by, and thus leads to constant reinforcement.
Advantages of lamppost Advertising-
As we have seen that Lamppost Advertising is an excellent Outdoor Advertising medium and is a great way to reach target audience in the specific geographical locations, here are the various types of Lamppost for you to choose from. Let’s take a look at them in detail.
1. Classic non lit Lamppost
2. Back lit Lamppost
3. Front Lit Lamppost
So if you want to put Lampost ads and looking for Top Lamppost Advertising Agencies in India, then you have landed at the right place. BuyMediaSpace is a PAN india marketing and advertising agency for all offline advertising campaigns, with over 22 years of industry experience. We understand the importance of Branding and Advertising very well & provide you with creative tailor made solutions for Lamppost Advertising in India, helping you present your best self to the potential customers and building an edge against your competitors.
For any input on Lamppost Advertising in India;
Mail us: support@buymediaspace.com
Contact us: 63602 14181
We would love to hear from you!
Lamppost branding or pole kiosk branding is a medium of advertising wherein small and compact billboards are put up on electric poles & on road dividers back to back, along the main roads of the city.
"There are 3 types of lampposts: 1. Back Lit. 2. Non Lit. 3. Road Medians"
Flex is the most commonly used material on lampposts and there are several qualities of flex material in the market ranging from Rs 6/Sqft to Rs 15/Sqft. In some cities the material is regulated by the local authority. Ex in Bangalore, lampost branding is permitted only with eco friendly fabric material.
The costs of the pole kiosks & road median branding depends on various factors like the size of the board, location, Lit Type campaign duration, etc.
Lamppost branding is generally done on a monthly basis. However, campaigns for specific durations which are less than a month can also be executed.
Typically, campaign start date and end date images are provided with or without a newspaper as proof of execution.
Lamppost branding locations within the city depends on the target audience, visibility and the availability of the media in the specific location.
Lamppost branding is a 24 x7 media, reinforcing brand visibility and image with continuous displays. Since they are located in special spots in each location, it garners high visibility from all aspects. It also helps in creating a TOMA on its target audiences.
Typically ,advertisers don't require any additional permission as all the legal formalities are taken care by media owners / operators. Advertisers hire media space as per their requirement from media owners. In case of any new inventory advertisers may have to take permission from the designated authority.
