Make an impact while on the go!
Advantages of advertising on a lamppost
The magnetic power that drags you to the store!
With digital adverts assuming control over our marketing strategies, it’s easy to start questioning as to what extent the other forms of Advertising are going to last. Oh, rest assured: Lampposts Advertising is going nowhere! They are here to stay. Imagine a scenario: You're cruising on the highway, pretending to be focused around your driving, blasting some nostalgic hit as loud as it gets. It will take some genuine interruption to steal your attention. All of a sudden there it is a series of repeated Lamppost Adverts popping up on your way. You can not resist looking at them. Even if you missed one, the second is coming on your way! So you can not just ignore it! The message will be delivered for sure. So Why not place your brand on the top, that catches everyone’s eye and impulse your audience to rush to the stores immediately!
Lampposts are here to Stay!
It is said that you see more than 1000 advertisements every day, yet recollect hardly seven. And there begins the race to reach in those top sevens! Here Lampposts Adverts are something that can take you to the top of those ‘memory seats’ of your audience, where they cant afford to ignore you. Lampposts come in a wide range of shapes and sizes and involve those small repeated boards on either side of the motorway. This repeated exposure at regular intervals easily grab an individual's attention and make an everlasting impression. The advertising idea here implies that it need to readable in a very short time since they are typically perused while being passed at high speeds. Hence, the content is generally kept limited to just a few words, but in large prints, arresting graphics, beautiful images and brilliant colors.
Lamppost Advertising is one of the most efficient and traditional method of Advertising. The tall Lampposts can provide a guaranteed exposure to your ads and a single ad can be used for various locations.
Everywhere you go, Individuals in the cities are spending more and more time in their vehicles, spending an average of around 15 hours per week behind the wheel. Lampposts being strategically placed at regular intervals along busy roads cannot be ignored. People have a choice to click and skip an Internet ad or switch the channel away from a tv commercial, but they can’t avoid looking at your series of Lamppost Adverts as they go throughout the day.
Unlimited design possibilities… With Street light advertising, the possibilities are endless! You can either choose a simple classic Lamppost Advert, a highly attractive 3D Advert or can even opt for backlit or front lit Lampposts to showcase your Advert.
Always Working: You could pay to run an ad on the radio or TV, but the price only guarantees your commercial be played a few times a day. While a Lamppost is constantly working for you 24/7. Lamppost Adverts lead to repeated exposure, as people continuously pass by, and thus leads to constant reinforcement.
Advantages of lamppost Advertising-
As we have seen that Lamppost Advertising is an excellent Outdoor Advertising medium and is a great way to reach target audience in the specific geographical locations, here are the various types of Lamppost for you to choose from. Let’s take a look at them in detail.
1. Classic non lit Lamppost
2. Back lit Lamppost
3. Front Lit Lamppost
So if you want to put Lampost ads and looking for Top Lamppost Advertising Agencies in India, then you have landed at the right place. BuyMediaSpace is a PAN india marketing and advertising agency for all offline advertising campaigns, with over 22 years of industry experience. We understand the importance of Branding and Advertising very well & provide you with creative tailor made solutions for Lamppost Advertising in India, helping you present your best self to the potential customers and building an edge against your competitors.
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How can we help you? (FAQ's)
Flex is the most commonly used material on lampposts and there are several qualities of flex material in the market ranging from Rs 6/Sqft to Rs 15/Sqft. In some cities, the material is regulated by the local authority. Ex in Bangalore, lampost Advertising is permitted only with eco-friendly fabric material.
Lamppost branding is a 24 x7 media, reinforcing brand visibility and image with continuous displays. Since they are located in special spots in each location, it garners high visibility from all aspects. It also helps in creating a TOMA on its target audiences.
Typically, advertisers don't require any additional permission as all the legal formalities are taken care of by media owners/operators. Advertisers hire media space as per their requirements from media owners. In case of any new inventory, advertisers may have to take permission from the designated authority.