Our Billboards are placed strategically along major thoroughfares, thus increasing the possibility of being seen by a huge number of people all throughout the day and night.
Billboar mounted by BuyMediaSpace works 24/7 that leads to multiple exposure as people continuously pass by creating constant reinforcement
Billboard ads grab the attention of one and all. Be it a motorist, a person driving a car, traveling on a bus or even a pedestrian walking on the road.
We will place your adverts at strategic loaction which are frequently visited by your brand’s targetted audience, resulting into multiple exposures and higher conversion.
The OOH advertising term "billboard" was introduced way back in 1845, which is a combination of the words "bill" from the Medieval Latin "bulla", meaning "decree or sealed document’, and "board" from the Old English "bord", meaning "plank, flat surface’. The method of printing billboard techniques was first presented to the public by Jared Bell, who advertised a large poster of their circus act ‘Barnum and Bailey’, emphasizing unique features and promotional elements for each of their upcoming shows and giving a boost to the hoarding advertising. No sooner the outdoor billboard advertising got its popularity reaching people, businesses were soon able to purchase outdoor space for billboard display, and advertisements began taking advantage of the new law and regulations, erecting various billboards and experimenting with their own firm and creative.
With the importance of advertising playing a prominent role in consumerist behavior, post-colonial India as well made use of their printing machines to boom in the expansion and growth of advertising in newspapers and other OOH advertising. According to a report by MAGNA, IPG Mediabrands’ research arm, India currently has 1.5 lakh billboard ads in the top 30 cities, making hoarding advertising an effective means for building brand awareness and broadcasting the brand to as many people as possible. Since billboard ads are placed in busy areas, they tend to have the highest number of views and impressions when compared to other marketing methods.
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A billboard advertisement is a large-scale advertisement for a brand or campaign, usually placed high in places with vast traffic, such as highways and major city roads. A billboard also called as hoarding is a pinnacle form of advertising and the most efficient marketing strategy for getting the most views and brand impressions. Buymediaspace, one of the certified outdoor advertising agency will establishes a brand strong through huge text sizes, images of celebrities with clearly stated features and benefits of the products, and other pertinent information such as price.
With billboard branding being one of the oldest forms of advertising media in India and with approximately 45%–50% of consumers noticing more now than before the pandemic, the opportunity to capture and interact with consumers via billboard ads is limitless. It is said that the average audience sees more than 1,000 advertisements every day, yet recollects hardly seven. And there begins the race to reach the top six or seven! Here, our billboard advertising company comes in play to take your brand to the top of those 'memory seats’ of the audience, where they cannot afford to ignore you. As other conventional advertising mediums struggle in the digital age, billboards have managed to thrive by adapting to the times, and they are considered cost-effective, widely accessible, convenient, and attractive.
A billboard advertisement is a large-scale advertisement for a brand or campaign, usually placed high in places with vast traffic, such as highways and major city roads. A billboard also called as hoarding is a pinnacle form of advertising and the most efficient marketing strategy for getting the most views and brand impressions. Buymediaspace, one of the certified outdoor advertising agency will establishes a brand strong through huge text sizes, images of celebrities with clearly stated features and benefits of the products, and other pertinent information such as price.
With billboard branding being one of the oldest forms of advertising media in India and with approximately 45%–50% of consumers noticing more now than before the pandemic, the opportunity to capture and interact with consumers via billboard ads is limitless. It is said that the average audience sees more than 1,000 advertisements every day, yet recollects hardly seven. And there begins the race to reach the top six or seven! Here, our billboard advertising company comes in play to take your brand to the top of those 'memory seats’ of the audience, where they cannot afford to ignore you. As other conventional advertising mediums struggle in the digital age, billboards have managed to thrive by adapting to the times, and they are considered cost-effective, widely accessible, convenient, and attractive.
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Even a small brand can be made large with the right billboard
Billboards come in various shapes and sizes and involve all those huge boards that we see on either side of the motorway. These adverts can easily catch a consumer’s attention and make an everlasting impression, leaving them contemplating the advertisement after they have driven past it. The advertising idea here implies that it needs to be readable in a very short time since they are typically perused while being passed at high speeds. Hence, the content created by us is generally kept limited to just a few words, but in large prints, and humorous or arresting graphics, beautiful images and brilliant color. Based on a recent study on digital OOH advertising, Digital LED advertising billboards or hoardings has been addressed as advanced tech-oriented advertising because of its features that are different from conventional static billboards. We suggest Digital LED billboards compared to other electronic technologies such as plasma or LCD technology because they has sharper and brighter color, so that the image is clear though is placed outdoors and in the sun. While at night, the brightness of the light can be dimmed, thus reducing glare at hearings passing.
When it comes to the average rate of billboard advertising in India through Buymediaspace, there are many cost variations that need to be taken into account, and they are purely based on location, size, duration, and material utilization. Importantly, these billboards also vary between the classical and digital advertising boards one chooses to execute their brand. In the modern digital era, many businesses choose digital hoardings or LED screens for advertising because they are highly creative and have the potential for a higher return on investment, even though the cost of the digital advertising board is considered slightly higher when compared to other types of advertising boards.
Traditional or Classical Billboard: A classical board, also known as a bulletin board or highway billboard advertising, is seen on highways and expressways or on heavy traffic streets. These billboards are found in sizes of 14′ high x 48′ wide, 10.5′ high x 36′ wide, or comparable sizes, and are intended to attract the attention of both pedestrians and motorized traffic. As an effect of its large size, people in moving vehicles can easily read and register advertisements without slowing down their vehicles. BuyMediaSpace has wide variety of billboard options that are relatively cheaper and more impactful than any other form of advertising.
Vinyl Billboards: Vinyl boards have a much brighter appearance, are colorful, and are usually spray painted with UV-resistant paint. While vinyl can come in the same 14×48 size as bulletin boards, their biggest selling points are their bright exterior and that they are coated in UV-protected paint to ensure their compatibility for quite a long time. BuyMediaSpace, one of the most trusted outdoor advertising agencies, provides premium and high-quality material for Billboard advertising.
Digital Billboards: A digital billboard is usually used at central business points or high-traffic areas to ensure they have maximum exposure. The digital advertising billboard displays imagery, motion pictures, videos, 3D, animations and text generated by computer programs and software. They bring a lot of exposure for brands and can easily be customized, which is why they can also be a bit expensive. Though they are a bit expensive, they are very effective at grabbing the attention of the audience and promoting the business. Advanced digital billboards are also referred to as LED (Light Emitting Diode) billboards or LED Screen advertising. These LED billboards in Indiaare becoming the preferred choice of top tier advertisers because they are visually stunning, on 24/7, eye-catching from far away, and allow advertisers the ability to launch campaigns almost instantaneously.
Painted Billboards: The painted billboards are very hard to spot these days as they have been substituted by graphically printed billboards. Painted billboards are basically done by manually painting in a large studio or site and then they go up as an advert on the billboards. Even though painted billboards gave way to graphic reproduction, hand-painted billboards are still in use in some areas where only a single board or two are required.
Three-dimensional Billboards: The three-dimensional billboards in India are one of the modern styles of billboard that capture the audience’s attention and curiosity by providing three-dimensional dramatic visuals and pop-up book style graphics. The visuals are designed in such a way that the image pops out of the board and the emphasis on the product has increased manifolds. BuyMediaspace has a team of fabricators & designers to develop custom Billboard ads as per your campaign requirement.
General Flex: Generally, Flex fabrication is used in a wide range of indoor and outdoor applications. The print material created by using flex material is vibrant, heavy duty and resistant to fading in extreme weather conditions. Thus, we, a professional billboard advertising company creates billboards with flex which can be easily placed outdoors for longer periods of time. Our experts provide best guidance for material to be used as per the type of billboard and the campaign duration ensuring high effectiveness and low cost ex Backlit shelters and non list shelters will have different material, a smaller duration campaign can have relatively less durable quality material to save cost.
Cotton Flex: With a ban on flex in some areas, cotton flex fabric is used as an exclusive alternative to billboard or hoarding advertisements because of its advanced coated fabric that has consistent quality, compatibility, recyclable nature, and eco-friendliness to the environment. We at BuyMediaSpace always adhere to the policy laid out by the local administration to avoid any issue that may impact the campaign or create bad PR.
Media Planning: At BuyMediaSpace, our first and most important step to launch a billboard campaign is a media planning, with the objective of selecting billboards located in the catchment area of targeted audience based on the brand campaign objective. We do this by selecting the number of billboards in the targeted areato optimize the budget utilization and maximizing the campaign effectiveness.
Execution: Once the media plan is approved, our service provider team proceeds with the printing or fabrication of the media is done as applicable. The fabricated media is mounted on the selected location by our hoarding advertising service team.
Monitoring: Once the execution is completed, our monitoring team initiates campaign monitoring and the evidential proof (Geo tagged images or dated newspaper Images) of the location will be submitted to clients on the date of the endorsement of the campaign. Once the campaign reaches the last date, it will be monitored again by our monitoring team and evidential proof (Geo tagged images or dated newspaper Images) and the same is sent to the clients as proof for the closure of the campaign. In need of an extension of the campaign, it could be discussed prior to the campaign closure.
If you ever get to wonder:
How much does a billboard or hoarding advertising cost in India? Or How to bring forth your brand and advertise in front of a wide variety of audiences through billboard or hoarding advertising? Or what is the use of billboard? Or Which is the simplest and most effective method of billboard or hoarding advertising? Or what type of material should be used for billboard advertising? or why are we the best hoarding advertising agency in India? Or any related queries about billboard advertising. Then you are on the right platform to get assistance and get your brand announced to the world.
BuyMediaSpace is a PAN India marketing and advertising agency with over 22 years of industry experience for all offline advertising campaigns. With a presence across major 46 cities and mega 3 cities, we are one of the best advertising agencies in India. We at BuyMediaSpace understand the importance of branding and advertising, and offer you creative tailor-made solutions for advertisin, allowing you to present your best self to potential customers and gain a competitive advantage at affordable rates.
For any input on Billboard Advertising;
Mail us: support@buymediaspace.com
Contact us: 63602 14181
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