Put Your Brand On Top Of The City!
Put Your Brand On Top Of The City!
It's impossible for people to ignore these giant colorful adverts placed on the sides of the roads. These are visible even from the far off distance.
Brands can strategically target their consumers by placing their adverts in the locations which are most dominant by their prospective customers.
A Billboard ad grabs attention of one all. Be it a motorist, a person driving a car, travelling on a bus or even a pedestrian walking on the road.
You could pay to run an ad on other medias, but the price only ensures commercial be played a few times a day. While a billboard is working 24/7.
With digital adverts assuming control over our lives, it’s easy to start questioning as to what extent the other forms of advertising are going to last. Oh, rest assured: Billboards Advertising is going nowhere! They are alive, well and getting progressively creative. Imagine a scenario: You're cruising on the highway, pretending to be focused around your driving, blasting some top hits as loud as it gets. It will take some genuine efforts to steal your attention. And all of a sudden there it is an irresistible, overwhelmingly cheesy pizza, the size of your car. You suddenly realise that you are starving. (But Is it accurate to say that you truly are?). Next moment you're searching for that pizza store nearby! Now you truly need to get your hands on that pizza. Well Ladies and gentlemen, that’s the magnetic power and intensity of a brilliant Billboard Advert. So Why not place your brand on the top, that catches everyone’s eye and impulse your audience to rush to the stores immediately!
It is said that you see more than 1000 advertisements every day, yet recollect hardly seven. And there begins the race to reach in those top six or sevens! Here Billboards are something that can take you to the top of those ‘memory seats’ of your audience, where they cant afford to ignore you. As other conventional advertising mediums struggle in the digital age, Billboards have managed to thrive by adapting to the times. They come in a wide range of shapes and sizes and involve those huge boards on either side of the motorway. These adverts can easily grab an individual's attention and make an everlasting impression, leaving the audience contemplating the advertisement after they have driven past it.
Prince Anwar Shah Road,Kolkata, West Bengal, India
kalawad road,Rajkot, Gujarat, India
Shankar sheth road ,Pune, Maharashtra, India
Park circus,Kolkata, West Bengal, India
Dr. Yagnik road,Rajkot, Gujarat, India
shankar sheth road ,Pune, Maharashtra, India
Billboards come in various shapes and sizes and involve all those huge boards that we see on either side of the motorway. These adverts can easily catch a consumer’s attention and make an everlasting impression, leaving them contemplating the advertisement after they have driven past it.
The advertising idea here implies that it needs to be readable in a very short time since they are typically perused while being passed at high speeds. Hence, the content is generally kept limited to just a few words, but in large prints, and with humorous or arresting graphics, beautiful images and vibrant colors.
The advertising cost here purely depends on its location and size. However, other factors impacting the cost may involve; Land Owner rent, category of Billboard Advertisement, printing and mounting Costs, and the Duration of the campaign.
As we have seen that it is a great way to reach the target audience in specific geographical locations, here are the various types of Billboards for you to choose from. Let’s take a look at them in detail.
1. Classic or Bulletin boards: These are used for the purpose of advertising for a long period of time. These are generally large in size and are most commonly known as bulletin boards. They are used on highways as well as streets with high traffic and attract both pedestrians as well as people in their vehicles. As a result of its large size, people in moving vehicles can easily read advert without slowing down their vehicles. They can be found in different sizes such as 14′ high x 48′ wide, 10.5′ high x 36′ wide, etc.
2. Vinyl boards: Theses are bright, colorful, and usually spray-painted with UV resistant paint. They are digitally painted banners made with the help of large inkjet printers and have a life upto 3-4 years. These are most commonly used as company logos or for any special events.
3. Painted Billboards: They are very rare to spot these days as they have been replaced by graphically printed Billboards. Painted Billboards are basically done by manually painting the advert on the hoarding.
4. Three-dimensional Billboards: These are the most artistic and the latest category of Billboards. They are designed in such a way that the image pops out of the board and the emphasis on the product is increased manifolds.
5. Digital Billboards: These are usually used at central business points or high traffic areas, to ensure they are seen by a maximum number of individuals. And hence, it provides maximum brand exposure. They can also be seen displaying stock market prices, video ads, placing still ads or sometimes displaying the temperature. Though a bit expensive but they are very effective at catching the attention of the audience and promote your business.
So if you want to put ads on highways and looking for Top Billboard Advertising agencies in India, then you have landed at the right place. BuyMediaSpace is a PAN India marketing and advertising agency for all offline advertising campaigns, with over 22 years of industry experience. We understand the importance of Branding and Advertising very well & provide you with creative tailor-made solutions for Billboard Advertising in India, helping you present your best self to the potential customers and building an edge against your competitors.
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Billboard is a medium of advertising wherein ads are placed on huge display structures which are erected on roadsides and building walls. It is the most important medium in OOH space. Billboards come in various shapes and sizes and can easily catch a consumer’s attention and make an everlasting impression, leaving them contemplating the advertisement after they have driven past it.
There are multiple variations of billboards and typically they are classified by the frame strucutre. Ex: 1. Hoarding: Wall mounted structures 2. Unipoles: Erected on a single pole, they have better visibility and generally are installed in clutter free areas like in the middle of roads. 3. Gantries: On the back/side of big sign and direction boards above the road. 4. Skywalks: On the sides of skywalks and bridges
Flex is the most commonly used material on billboards and there are several quality of flex materials in the market ranging from Rs 6/Sqft to Rs 15/Sqft. In some cities the material is regulated by the local authority, ex in Bangalore, billboard branding is permitted only with eco friendly fabric material.
The costs of billboards branding depends on various factors like the size of the board, campaign city, location, campaign duration, etc. The rate could range between few thousands to few lacs per month based upon these factors.
Billboard advertising is generally done on a monthly basis. However, campaigns for specific durations which are less than a month can also be executed.
Typically, campaign start date and end date images are provided with or without a newspaper as proof of execution. Recently GPS location and map embedded images are also being used for monitoring.
Locations of billboards can be selected depending upon the traffic or movement of target audience, visibility and the availability of media in the specific location.
Billboard branding is a 24 x7 media, reinforcing brand visibility and image with huge displays. Since they are located on special spots in each location, it garners high visibility from all aspects surrounding it. Additionally, billboards near shopping centers and market places serve as POS advertising.
Typically advertisers don't require any additional permission as all the legal formalities are taken care by media owners / operators. Advertisers hire media space as per their requirements from media owners. In case of any new inventory advertisers may have to take permission from the designated authority.
In case the flex is damaged during the campaign then the advertiser has to pay for flex reprint and installation.