Metro

Communicate directly with a large number of commuters!

    Advantages of advertising on a metro station

    Vast Outreach
    Vast Outreach
    Metro Advertising specializes in attracting large gamut of consumers on the move.
     Diverse Captive Audience
    Diverse Captive Audience
    Helps in reaching out to the diverse audience, when they are most receptive to Advertising.
     Brand Reinforcement
    Brand Reinforcement
    Repeated & continuous exposure reinforces the name, USP and image of the brand.
     Uncluttered
    Uncluttered
    Advertising in Metro is not as cluttered as other media and thus receives higher average minutes of viewership.

    Repeated Exposure Breeds Liking!

    Advertising industry has gone really creative with its opportunities, from Advertising inside the Metro Station, to Wrapping the entire Metro and now Metro Station Branding, and is doing wonders for Advertisers. Around 43 Metro Stations have already been co-branded in popular cities like Delhi and Mumbai, and the number is still counting. Metro Station Branding, will not let the public forget your Brand Name. Every time they are on the move, either in the Metro or even on the roads, your Brand will be there to attract them. This familiarity will definitely breed liking towards the Brand and the next time they are up for buying something, your brand will strike them first and are likely to opt for your product or service, over others. Also as it is quite evident that the entire city is running on Metro now and generally most of the travelers in Metro are daily commuters, thus any ad placed at the Metro Station or inside the Metro, is seen by them repeatedly and also for a larger span of time , which helps to reinforce the brand name, USP and image of the brand in the consumer’s mind.

     Repeated Exposure Breeds Liking!
     Repeated Exposure Breeds Liking!
     Repeated Exposure Breeds Liking!
    Larger than Life Branding!

    Larger than Life Branding!

    From Co- Branding Metro Station to Metro Wrapping, OOH has gone really innovative. Imagine a whole Train, decorated with vibrant colours and interesting graphics, walking next to you. It's more like a moving billboard and provides a larger than life image of the brand. With Metro Train Wraps, the Advertisers can run the Branding along the entire length and breadth of the Metro. It is certainly impactful as during the Train arrival or during the dwell time, the Advertisement on the Train gets the prime attention of the travellers and leaves an everlasting impact in their minds, further leading to word of mouth marketing.

    Metro Station Packages

    Metro Station Branding - Popular
    Metro Station Branding - Popular

    ₹ 1,50,000

    ₹ 1,20,000

    +Applicable-Tax

    High Impact Metro Station Branding - Premium
    High Impact Metro Station Branding - Premium

    ₹ 1,50,000

    ₹ 1,20,000

    +Applicable-Tax

    Max Impact Metro Station Branding - Premium
    Max Impact Metro Station Branding - Premium

    ₹ 1,50,000

    ₹ 1,20,000

    +Applicable-Tax

    Wide Impact Metro Station Branding - Assorted
    Wide Impact Metro Station Branding - Assorted

    ₹ 1,50,000

    ₹ 1,20,000

    +Applicable-Tax

    Metro Branding In India

    Branded Metros - The New Reality of Offline Advertising!

    Metro is fast turning into the most favored methods of transport in urban areas in India. With streets loaded up with potholes and vehicles clogging up the ever bustling streets, Metro appears as the saviour from the transport troubles of this nation.

    It has been a blessing for both office sub-urbanites and recreation voyagers. It has shortened the distance for travellers on one hand and opened up the universe of options for Advertisers on the other hand. Truly, with day by day ridership of 30 lac plus travelers, Metro Stations go about as worthwhile destinations for Brand Promotion.

    Why Metro Branding?

    The Metro framework or Metro Branding is the most dominant approach to contact mass audience, including the working class, i.e the earning class of the society, students and the usual travelers. This opens up your brand to the most enthralled and captivated audience, thereby spreading your message crosswise over many target audience.

    As Metros are mostly crowded with working class people, who have an immense following on social media, it also favours your brand greatly, and aids in growing outreach.  

    The most delightful piece of Metro Advertising, that makes Metro score over other OOH is  that, people here have somewhere around 20 to 40 minutes of dead time in their hand. By dead time, we imply that the commuters are compelled to look at a message in the Metro Train or at a Station, offering an enraptured and captive group of audience for a more drawn out span.

    Moreover, the Metro is actually not as jumbled or cluttered as other media which is essential, as OOH is considered as a 'seven seconds media'. The Metro media gets a normal of thirty minutes of crowd viewership."

    Types Of Metro Branding:

    Ad placement options when going for Metro Branding are;

    • Advertising on the Metro Station: Metro Station offer Brands ample space for setting up posters, banners, billboards, and digital screens.
    • Metro Wraps: With Metro Wrapping, the Advertisers can run the ad along the whole length of the Metro Train. It is absolutely effective as amid the Train landing or amid the stay time, the ads on the Train get the prime consideration of the travellers. People hailing from Delhi still remember the sight when Delhi Metro together with Pepsi, came up with an entire Metro, wrapped blue with Pepsi Branding. It created so much buzz in the news. There was so much excitement at the Station just to get a glimpse of it, while there were some who did not hesitate to take a selfie with the same. Not just Pepsi, Brands like Amazon, India Mart, Ola, Airtel and so on are opting for Metro Wrapping Marketing Strategy to reach out large gamulte of audience.
    • Inside the Train - Panel Advertising: The side panels of Metro Train can also be used for Advertising. The Advertisements grabs attention of the commuter while standing outside or sitting inside the Metro.
    • Metro Doors: Ads can also be placed on the doors on both sides of the train while avoiding the viewing glasses.
    • Metro Train Holders: Advertisers can likewise put their ads on the holders of Metro Train. There's no chance of missing the Advertisement placed herein by the commuter as they are either holding them for support or can be easily seen when seated.
    • Digital Screens: Apart from these traditional strategies, advanced digital screens are also being placed inside the Metro Trains for direct correspondence with the intended interest group.
    • Metro Radio: Metro authorities are also coming up with services like Metro Radio, which is a brilliant opportunity for Advertisers to promote their brands.
    • Metro TV: Advertisers have the opportunity to place their brands on the Metro Tv Screens being installed at the Metro Stations and inside the Metro. It will cater to video and animation ads along with the usual Advertising techniques being implemented.   
    • Metro Card Branding: Branding on the back of Metro card is also an excellent opportunity available when we talk about Metro Branding. Advertisers can brand the entire metro card or just place their ad at the back side of the card, and every time the consumer is travelling, it will attract attention.

    As Advertising in Metro offers a wide variety of campaigns suiting the needs of your Brand, then why not stand out from the crowd and create a greater impact in the audience, with Buymediaspace.

    How we can help you with Metro Branding and Advertising :

    BuyMediaSpace is a PAN india Marketing and Advertising Agency for all offline Advertising campaigns, with over 22 years of industry experience. We understand the importance of Branding and Advertising very well & provide you with creative tailor made solutions for Metro Branding in India, helping you present your best self to the potential customers and building an edge against your competitors.

    For any input on Metro Advertising in India;

    Mail us: support@buymediaspace.com

    Contact us: 63602 14181

    We would love to hear from you!

    How can we help you? (FAQ's)

    Metro station advertising is a medium of advertising wherein ads are placed in the Metro stations through different media which are placed on the premises.

    There are various types of Metro station advertising. Some of them are 1. Standees 2. Kiosk Activity 3. Hoardings 4. Metro train advertising.

    Metro station advertising is done by using eco-friendly fabric or high-quality flex. The civic authorities lay down the rules regarding the material.

    The costs of Metro station advertising depend on various factors like the type of branding, quantity, location, campaign duration, etc.

    Metro station advertising is generally done on a monthly basis. However, campaigns for specific durations which are less than a month can also be executed.

    Typically, campaign start date and end date images are provided with or without a newspaper as a proof of execution. In addition,the stations being open to all, advertisers can also visit the site for physical inspection.

    Metro Station advertising locations within the city can be decided depending upon the target audience and the availability of Media in the specific Metro Stations.

    Metro station advertising attracts attention easily as many passengers travel by metros daily. The passengers spend a lot of time at the Metro stations waiting for their trains, so the advertised brands leave an impact on their minds.

    Metro station advertising requires permissions issued by the Metro department of the city.

    How to do Metro station advertising campaigns?
    About 2 days
    To execute a successful metro station advertising campaign below are the important steps to follow. .
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    Preparation
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    Media Plan: Create a comprehensive media plan for the Metro Station advertising campaign considering the target audience, media mix, campaign duration, etc. Our experts can help design a metro Station advertising campaign plan. .
    Preparation
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    Allocate necessary budgets for the activity..
    Preparation
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    Identify the catchment area and nearby metro station for advertising. .
    Preparation
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    Media site discovery, price negotiation, and selection. we can provide maximum and best Metro station media options for your campaign..
    Preparation
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    Design creatives as per the sizes of the selected media options in Stations..
    Preparation
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    Execution of the campaign as per the plan.
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    Campaign Monitoring: Images of campaign execution will be compiled and shared with you as proof of the campaign launch. .