Metro advertising attracts more eyeballs due to its high visibility as it provides wide/bag space for advertising. Unlike other media, it determines that the brand message captures people’s attention.
Two-thirds of metro passengers are city dwellers, advertising through our agency will aid in targeting local audiences and increase foot traffic to your business.
Passengers on metro trains are basically daily commuters. The consistent audience sees the ad on a daily basis, and this repeated exposure results in high viewership and brand awareness.
The journey of 30 minutes to 2 hours provides a noiseless, comfortable, and pleasant environment for the captive audience. It caters to the visual senses, which makes decision-making easier.
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Metro branding is the most dominant approach to contacting a mass audience, including the working class, students, and usual travellers. Metro ads through BuyMediaSpace open up the brand to the most enthralled and captivated audience, thereby helping in spreading the message across a mass audience. We provide you with a variety of options in terms of platforms i.e., metro station, on the metro train, and inside the metro train.
Moreover, Metro advertising is actually not as jumbled or cluttered as other media, which is essential as OOH is considered a "seven-second medium." Our ads can help your brand in creating an impact in the audience's mind with a clear message which can help with easy brand recall. Commuters generally spend more than 30 minutes in the metro, including the wait on the platform, and this is enough to create a larger impact in the audience's minds.
It offers a wide variety of options for suiting the needs of the ad campaigns. It provides a highly personalised touch to the local audience, creating excellent brand awareness and further word-of-mouth marketing.
Fret no more! As one of the premier advertising agencies in India, we are here to simplify your decision-making process. BMS offers a first in the industry: "Media Packages," - Curated Media Mix for varied marketing and advertising campaign requirements. It's a bouquet of complementary and supplementary media options bundled together to enhance the campaign's effectiveness.
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Metro Stations: Metro stations offer brands ample space for setting up standees, kiosks, posters, banners, billboards, and digital screens. BuyMediaSpace has a wide network for metro station ad inventory in the city which offers maximum exposure and great ROI to your business.
Metro Wraps: With train wraps, the advertisers can run the branding along the entire length and breadth of the metro. It is certainly impactful as, during the metro arrival or during the dwell time, the advertisement on the train gets the prime attention of the travellers and leaves an everlasting impression on their minds.
Brands like Amazon, Pepsi, India Mart, Ola, Airtel, and so on are opting for the Metro Wrapping Marketing Strategy to reach out to a large gamut of audiences.
Metro Doors: Ads can also be placed on the doors on both sides of the metro, except the viewing glasses. Many advertisers use this space and come up with unique content ideas. Our advertising team will make use of every possible platform available for metro advertising so that the campaign makes a huge impact at less cost.
Train-panel advertising: The side panels of the metro train can also be used for advertising. It pulls the eyeballs of commuters while standing or sitting inside the metro, which unavoidably takes a gander at these advertisements.
In-holders: Advertisers can likewise put their ads on the holders of metro trains. Any traveller standing or sitting won't miss the message placed here, as they are either holding them for support or they fall under their view while sitting.
Digital screens: Apart from these traditional strategies, advanced digital screens are also mounted inside the metro trains with clean content and a fully-lit background. This advanced method helps in advertising the brand even during dark nights. Our advertising team continuously updates the Digital inventory and offers a huge number of options to choose from.
Metro TV: Moving images attract more attention! Advertisers have the opportunity to place their brands on the Metro TV screens being installed at the metro stations and inside the metro. It caters to video and animation ads that help to grab more attention than regular posters.
Metro bridge panel: People from all walks of life cross the metro bridge. Either going to catch a metro train or waiting at the signal to reach the office. Metro bridge panel provides a wide space to advertise which is hard to ignore.
Elevators/lifts: The 6-8 seconds of the noiseless journey from one floor to another can help a marketer to create high impact as this is the time when commuters try to avoid eye contact with others and involves themselves in reading nearby ads.
Metro Card Branding: Branding on the back of Metro card is also an excellent opportunity available when we talk about Metro Branding. Advertisers can place their ad on the card creating brand recall not only during the journey but also after the journey. BuyMediaspace has a team of fabricators & designers to develop custom metro ads as per your campaign requirements.
Floor Sticker: Create a footprint and navigate the customer to your brand! Taking advantage of an unused floor in advertising can lead to maximum exposure and an increase in sales. Using vibrant colors and bold letters on the floor stickers can attract commuters on their way to catch the train.
Gate lines: The ticket barrier at the metro station is passed by all passengers travelling through the metro making it have the highest footfall. Placing your ad at gate lines offers a unique visual opportunity for the brand.
Charging Station: While waiting at a metro station, most mobile users will look out for a charging station to charge their phones or other devices. Consequently, these charging units, placed at strategic locations, showcasing your advertisement on a backlit screen, would definitely draw more attention to the brand and also provide convenience to the passengers.
General Flex: Generally, Flex fabrication is used in a wide range of applications inside and outside the Metro stations. The print material created by using flex material is vibrant, heavy duty, and resistant to fading in extreme weather conditions. Thus, we, a professional metro advertising company create ads on the metro with flex which can be easily placed outdoors for longer periods of time. Our experts provide the best guidance for material to be used as per the type of media opted for and the campaign duration ensuring high effectiveness and low cost. For example, Backlit boards and non-lit boards will have different materials, and a smaller duration campaign can have relatively less durable quality material to save cost.
Cotton Flex: With a few state governments' bans on flex, cotton flex fabric is used as an exclusive alternative to metro advertisements because of its advanced coated fabric that has consistent quality, compatibility, recyclable nature, and eco-friendliness to the environment. We at BuyMediaSpace always adhere to the policy laid out by the local administration to avoid any issue that may impact the campaign or create bad PR.
Vinyl stickers: Metro advertising through BuyMediaSpace commonly utilizes high-quality vinyl stickers to give compatibility and clear visibility to the audience. The choice of solid, top-quality, and eco-friendly adhesive vinyl material gives more impact to the brands' ads, making them clear-coated on the walls, floors, or lifts for a month or more.
Transparent Sheet: A few of the metro advertising formats use transparent sheets, which are basically made out of an aluminium frame with a transparent sheet, which enhances the visibility of the brand during the morning and also at night with the aid of LED or digital support light.
Planning: At BuyMediaSpace, our first and foremost step to launch a metro advertising campaign is media planning by identifying the metro station or metro line as per the targeted audience and budget. We do this by selecting the number of metro trains finalized as per the budget and need. After this client shares the creative content or video in mp4 form.
Execution: Once the media planning is approved, our service provider team proceeds with the printing or fabrication of the media as applicable. The fabricated media is printed, pasted and displayed on the media platform with the approved plan.
Monitoring: Once the execution is completed, our monitoring team initiates campaign monitoring and the evidential proof (geo-tagged images) of the campaign, along with the metro route details will be submitted to the clients on the date of endorsement of the campaign. Once the campaign reaches the last date, it will be monitored again by our monitoring team and another set of evidential proof will be sent to the clients as proof for the closure of the campaign tenure. In need of an extension of the campaign, it could be discussed prior to the end of the campaign.
If you ever get to wonder:
How much does a metro advertising cost in India? Or how to bring forth your brand and advertise in front of a wide variety of passengers and onlookers through metro branding? Or why are we the best metro advertising agency in India? Or any related queries about metro advertising. Then you are on the right platform to get assistance and get your brand announced to the world.
BuyMediaSpace is a PAN India marketing and advertising agency with over 22 years of industry experience for all offline advertising campaigns. With a presence across major 46 cities and mega 3 cities, we are one of the best advertising agencies in India. We at BuyMediaSpace understand the importance of branding and advertising, and offer you creative tailor-made solutions for advertising, allowing you to present your best self to potential customers and gain a competitive advantage at affordable rates.
For any input on Metro Advertising;
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BuyMediaSpace is a renowned marketing and advertising agency with over 22 years of industry experience, specializing in Metro Station advertising in India. With a widespread presence in 46 major cities and 3 mega cities across India, we have earned a reputation as one of the top advertising agencies in the country. With our strategic approach and cost-effective rates, we help you present your brand in the best possible light, giving you a competitive advantage in the marketplace. Contact BuyMediaSpace now, and let us assist you in creating memorable and successful advertising campaigns that will elevate your brand and drive business growth.
