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Newspaper: Select Newspaper to advertise in Property
In general, property refers to anything to which a person has legal entitlement. It can either be a tangible or intangible property. Tangible property includes real estate, vehicles, and so on, which can be purchased or sold by an individual. So, one of the best ways through which one can rent and sell their property is through Property Advertisement in Newspaper. Property Advertisement or real estate ad is a good medium to start property deals according to one’s needs.
These ads can be placed in any of the leading national or local newspapers in order to attract interested clients. Under the Property Advertisement category, people can not only advertise about the property which they want to sell, but they can also advertise about the property which they are willing to provide for rent/lease and such category of Property ads are categorised as Property Lease Ads. Thus, one can easily post property ads or advertise rental property in Newspapers to reach the maximum interested clients.
Property Advertisement in Newspapers targets niche audience that is more difficult to reach through other mediums. It further becomes convenient to search the clients who are looking to purchase real estate property or who are seeking property on rent/lease. BuyMediaSpace, one of the leading proper advertising agencies provides you to post property ads online at a lower cost in top newspapers of India including The Times of India, The Hindustan Times, The Hindu, Deccan Chronicle, and others. Whereas if you want to focus on any particular location or demography, then you can opt for regional newspapers such as Vijay Karnataka, Prajavani, Amar Ujala, etc.
Text Classified Property Advertisements in Newspapers are simple running text ads placed in one of the predefined and particular sections of a newspaper. In this category of ads, simple text is presented with various color combinations, font styles and, box formats within a column. Booking your property ads online is cost-effective in nature and charged as per line/character/words.
Display Classified Property Advertisements in Newspapers are formed using text, photographs, logos, maps, and other informational items which further provide a visual appeal to the consumers. The classified ad for rent and sale of property online are cost-effective in nature and charged per square cm/column cm.
BuyMediaSpace is India’s leading marketing and advertising agency for all offline advertising campaigns, with over 22 years of industry experience. We simplify and streamline media planning, buying, and execution to ease the process. We are associated with all major newspapers and media houses in India and provide a cost-effective and seamless experience to our clients. We understand the importance of Branding and advertising very well & provide you with creative tailor-made solutions for Property Advertisements, helping you present your best self to potential customers and building an edge against your competitors.
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How can we help you? (FAQ's)
Generally, Ads are placed in the right side pages of newspaper. Front Page, 3rd Page and Back Page are the best pages to advertise as they capture the maximum attention of the reader. But Ads on these pages are very expensive. Depending upon the budget ,advertisers can decide the page position of the advertisement. Classified Ads for Property are published only in classified page.
Advertisements focusing on upcoming projects, existing properties available for sale or purchase or properties available for rent come under Property advertisements If you want to place a property ad, newspaper is the best way to reach the targeted audience.
Ad size depends on the budget and media plan of the advertiser For upcoming projects, builders prefer full page or jacket advertisements Otherwise for high impact campaigns, AD size should be more than 240 Sq cms Smaller advertisers can go for text classifieds or for display classified ADs with sizes ranging from 15 sqcms to 120 sqcms.
Cost of a Property advertisement ranges from few hundreds to lacs It depends on the type of Ad (Classified or Display), city circulation of the newspaper, page positioning and AD size Bigger the size and more the circulation ,the cost will increase .
For upcoming projects, Ad should go in English language For existing property, readers of the newspaper are to be considered while deciding the language of Property advertisement Ex If local population is the target then vernacular advertisement will give better results.
High frequency Ads result into top of the mind recall for the brand So, it is always advisable to plan multiple releases of the same AD for a high impact campaign The frequency of AD will depend on the campaign objective and budget availability.
Some newspapers do ask for documentation for Property Ads if the existing property is for sale This is done to safeguard the interest of the readers Otherwise there is no such documentation required for publishing property ads in newspapers.
Property advertisements in newspapers target the niche audience that is traditionally difficult to reach through other media It further becomes convenient to search those clients who are looking to purchase or sell the real estate property or who are looking for a property on rent/lease Through a newspaper advertisement , a client can reach the maximum number of people .