Bus shelter advertising through BuyMediaSpace will be placed at the eye level display of the audience, thus they automatically seek their attention and cannot be the ad.
Since individuals wait at bus stations for a minimum of 15 - 20 minutes, your message on the advert can easily be read and remembered.
The travelers are usually the daily voyagers who use the same route again and again daily. Thus your ads will daily grab their attention and breed familiarity.
Bus shelter advertisements are displayed 24*7 which cannot be left unseen, skipped, or ignored, unlike other mediums. It will catch the eyes of the audience one way or the other.
Bus shelter branding is an excellent medium for advertising that attracts a large audience. It stands out prominently, especially for residential localities, which are highly dependent on buses for their transportation. The Indian government has taken several approaches to construct the best and smartest bus shelters in every metropolitan city, urban town, and developing rural areas, transforming ordinary bus shelters into smart bus shelters and creating an opportunity for businesses to exhibit their brand in the most authentic and smart way possible, as well as becoming one of the key elements in smart cities.
Every day, thousands of individuals use buses to go to their work, schools, markets, etc. But it's not that the buses go to every single individual’s doorstep to pick them up. Instead, they have to wait for the bus at the designated bus stops. Sometimes they get a bus as they arrive, while sometimes their wait stretches to 20–25 minutes. And this is where your advertisement comes into play! The advertisements placed here cannot be ignored because the traveler has nothing else to do but wait. Also, it is generally seen that bus travelers are frequent travelers; they use the same route daily. Not only the bus travelers, but bus stop advertisement offers great visibility to everyone passing through it, be it any individual traveling in his car, any motorists or pedestrians walking near it.
For the first time in India, we bring you an unparalleled opportunity to discover the perfect media option from a vast inventory pool with countless ad formats. Never be wrong again with media selection as BMS empowers you to evaluate inventory effectiveness on multiple datapoints, i.e., traffic flow, traffic density, multiple pictures, 360 images, nearby locations, GPS tagging, etc., to optimise the campaign's performance. Experience the smoothness of Digital campaigns in OOH media with the BMS Tech platform working by your side.
Fret no more! As one of the premier advertising agencies in India, we are here to simplify your decision-making process. BMS offers a first in the industry: "Media Packages," - Curated Media Mix for varied marketing and advertising campaign requirements. It's a bouquet of complementary and supplementary media options bundled together to enhance the campaign's effectiveness.
Non-Lit Bus Shelter Ads: Non-lit bus shelter advertisements are the most traditionally used form of bus shelter advertising, in which the brand's advertisement is usually mounted inside the tempered glass frame of the bus shelter’s top panel, middle panel, and pool kiosk. They are made visible to travelers, and vehicular, and pedestrian traffic at high-circulation locations, usually along the main roads of metropolitan markets. We provide a wide network of Non-Lit Bus shelters across the city for your Ad campaign which are relatively cheaper than the lit bus shelter.
Lit Bus Shelter Ads: The lit bus shelter advertisement is a more progressive type of bus shelter advertising. It uses light to be fixed to the backdrop of the bus shelter's top, middle, and pool kiosk. These advertising formats tend to have high transmittance as light is coming from the backside of the flex, projecting a more transparent and more visible image 24/7, especially in night shelters. BuyMediaSpace has a wide network of Lit Bus shelter inventory in the city which offers brighter visibility to your brands during dark times of the day.
Digital Bus Shelter Ads: Digital bus shelter advertising, also known as interactive ads, are equipped with contemporary technologies such as videos, motion pictures, animations, and 3D, allowing the viewer at bus stands to be more engaged and attracted towards the brand. Our advertising team continuously updates the digital bus shelter inventory and offers a huge option to choose from.
Creative Bus Shelter Ads: One of the best ways to keep the audience engaged is by displaying the bus shelter advertising as creatively and artistically as possible. Which lets the audience view the unique concepts and captivate them with the brands' creative visions. We understand the changing needs of campaigns & brands which require innovation & creativity in execution. BuyMediaspace has a team of fabricators & designers to develop custom Bus Shelters as per your campaign requirements.
General Flex: Generally, Flex fabrication is used in a wide range of indoor and outdoor applications of bus stand advertising. The print material created by using flex material is vibrant, heavy-duty, and resistant to fading in extreme weather conditions. Thus, we, a professional bus shelter advertising company create bus stop advertising with flex which can be easily placed outdoors for longer periods of time. Our experts provide the best guidance for material to be used as per the type of Bus shelters and the campaign duration ensuring high effectiveness and low-cost ex Backlit shelters and non-lit shelters will have different materials, and a smaller duration campaign can have relatively less durable quality material to save cost.
Cotton Flex: With a few state governments' bans on flex, cotton flex fabric is used as an exclusive alternative to bus shelter advertisements because of its advanced coated fabric that has consistent quality, compatibility, recyclable nature, and eco-friendliness to the environment. We at BuyMediaSpace always adhere to the policy laid out by the local administration to avoid any issue that may impact the campaign or create bad PR.
Media Planning: At BuyMediaSpace, our first and most important step to launch a bus station branding is media planning, with the objective of selecting bus shelters located in the catchment area of the targeted audience based on the brand campaign objective. We do this by selecting the number of bus shelters in each area to optimize the budget utilization and maximize the campaign effectiveness.
Execution: Once the media plan is approved, our service provider team proceeds with the printing or fabrication of the media as applicable and the fabricated media is mounted on the selected bus shelters by our bus shelter advertising service team.
Monitoring: Once the execution is completed, our monitoring team initiates campaign monitoring and the evidential proof (Geo tagged images or dated newspaper Images) of the bus stop ads will be submitted to clients on the date of the endorsement of the campaign. Once the campaign reaches the last date, it will be monitored again by our monitoring team and evidential proof (Geo tagged images or dated newspaper Images) of the same will be sent to the clients as proof for the closure of the campaign. In need of an extension of the campaign, it could be discussed prior to the end of the bus shelter campaign.
If you ever get to wonder:
How much does a bus shelter advertising cost in India? Or Which bus shelter branding method is the simplest and most effective? Or what type of material should be used for bus shelter advertising? Or any related queries about bus shelter advertising, then you are on the right platform to get assistance and get your brand announced to the world.
BuyMediaSpace is a PAN India marketing and advertising agency with over 22 years of industry experience for all offline advertising campaigns. We at BuyMediaSpace understand the importance of branding and advertising, and offer you creative tailor-made solutions for advertising, allowing you to present your best self to potential customers and gain a competitive advantage at affordable rates.
For more inputs on Bus Shelter Advertising;
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BuyMediaSpace is a renowned marketing and advertising agency with over 22 years of industry experience, specializing in Bus Shelter advertising in India. With a widespread presence in 46 major cities and 3 mega cities across India, we have earned a reputation as one of the top advertising agencies in the country. With our strategic approach and cost-effective rates, we help you present your brand in the best possible light, giving you a competitive advantage in the marketplace. Contact BuyMediaSpace now, and let us assist you in creating memorable and successful advertising campaigns that will elevate your brand and drive business growth.