Cab advertising is an in-transit OOH medium of advertising wherein ads are placed on the cars used as taxis. It is a popular medium of advertising available in some cities, providing maximum visibility to the particular target audience.

"There are several options available for cab advertising: 1. Inside advertising: Seatbacks, headrest, danglers, etc 2. Outside advertising: Sides and cab back 3. In-cab infotainment: Digital ads in tablets ."

Cab advertising is done by using high-quality vinyl stickers.

The costs of cab advertising depend on various factors like campaign city, type of advertising, quantity, campaign duration, etc.

Cab advertising is done on a monthly basis. The campaign can be extended to several months for a reinforced brand visibility

Monitoring is a tricky affair for cab advertising as it is very tough to keep a tap on moving vehicles. Typically, execution images are provided with or without a newspaper as proof of execution.

Cab advertising is an in-transit medium and is not dependant on location.

The number of cabs depends on multiple factors like, budget, objective, size of the city etc. For a metro city, minimum 150 cabs are required to make an impact.

Cabs are generally used by the higher middle class as it demands higher spending capacity. This is one of the main reasons why brands prefer cab branding as it helps in reaching a niche target audience. Additionally, the outside cab branding also grabs the attention of travelers and onlookers as it travels across the city.

It differs from city to city. While some cities have local authorities to grant permission, there are a few cities where no permission is required.