Our cab advertising assists in reaching out to your brand and captivating the profiled audience who boards the cab for the voyage, as well as securing the attention of the moving audience.
Brands can reach a diverse audience through taxi advertising as they are constantly moving, not just in prime locations like airports, railway stations, bus stops, and corporate areas. But also residential streets and every nooks and corners of the city.
Cab branding is the best OOH medium used to drive innovative brand creative strategies such as the distribution of flyers, leaflets, product sampling, and product discounts, among other things.
Taxi advertisements through BuyMediaSpace is paced at the eye level display for the passenger and passerby audience, thus they automatically seek their attention and cannot be missed.
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By 2010, app-based cab booking services had also given cab operators a boost, creating a huge opportunity for consumers to commute more flexibly and businesses to demonstrate effective and affordable advertising on moving vehicles. These cabs travel, on average, around 15,000 to 25,000 km in a year, which makes the advertisers easily spread their campaign to a wide variety of commuters and passersby innovatively and attractively. Through our effective taxi advertising you can advertise your brand on various parts of the car, including the exterior and interior, reaching direct consumers and passersby, creating brand awareness, and establishing brand loyalty.
Brands have taken cab advertising in India to another dimension by utilizing the platform not just for product promotion but for sampling and sales as well. What used to be a mechanism for static ad displays such as vehicle wrap-around, posters on the doors, and so forth, is now an intelligently interactive platform for product sampling, GPS-enabled advertising, and sometimes sales too. Additionally, today’s cabs have interactive screens that are typically attached to the rear of the front seats, and these screens are utilized to show item lists, play TV advertisements and brand jingles, and can likewise be used to explain product features. In the future, people might see even greater interactivity in taxi advertising. For example, a greeting or welcome message can be played while a traveler boards or de-boards the cab, which can be in association with sponsored advertisements. The audience might also see some sort of screen inside the vehicle with entertaining content or even a free Wi-Fi sample inside the cab.
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For the first time in India, we bring you an unparalleled opportunity to discover the perfect media option from a vast inventory pool with countless ad formats. Never be wrong again with media selection as BMS empowers you to evaluate inventory effectiveness on multiple datapoints, i.e., traffic flow, traffic density, multiple pictures, 360 images, nearby locations, GPS tagging, etc., to optimise the campaign's performance. Experience the smoothness of Digital campaigns in OOH media with the BMS Tech platform working by your side.
Fret no more! As one of the premier advertising agencies in India, we are here to simplify your decision-making process. BMS offers a first in the industry: "Media Packages," - Curated Media Mix for varied marketing and advertising campaign requirements. It's a bouquet of complementary and supplementary media options bundled together to enhance the campaign's effectiveness.
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BuyMediaSpace is a leading cab advertising agency in India and provides the most effective solutions to reach your brand in your targeted city at the best price. With us, you can easily promote your business (product or service) by advertising on cabs. We are a team of professionals who support whole campaigns, including media planning, buying, executing, and monitoring.
Exterior door branding: Exterior door branding can be regarded as the most common type of taxi advertising in India where the brand image and message are pasted on the cab on all four sides. As the cab moves around the city, the advertisement on the cab attracts the masses on its way.
Internal Seat Backs: These laminated ads are placed behind the headrest of the front seat. These are pictorial advertisements that can be seen by passengers sitting in the back seat. Interior advertising in cabs and taxis also includes ads on digital screens attached to the backs of the driver and passenger seats of the cab. Riders can watch infotainment on the screens, with ads rotating through them on a loop. Advertisers can also include websites or QR codes that link to a promotion in their ads, too.
Full Body Wrapping: In full cab body wrapping, cab branding is done on both the exterior of the cab as well as the interior seat backs. These wraps contain advertisements that are displayed to the passerby as well as the passenger. Our highly dedicated creative team can help your brand achieve the advertisement of your choice.
Rooftop Display Screens: The rooftop display screens are placed on the top of the car or taxi with a highly attractive illuminative static display along with a backlit, making them clearly visible at all times of the day. Thus, not only the passenger but also the audience around the cab can be reached. Our advertising team continuously updates the Digital cab advertising inventory and offers a huge option to choose from.
Ad video on Play screen: A short yet engaging video advert is played on the play screen, placed in the cab, ad length may vary anywhere from 20–40 seconds. These cab advertisements are generally played before the passenger uses the play screen to browse through the content of their choice.
Ad carousel on Play screen: Unlike an ad video screen, an ad carousel delivers the brand message through repetitive 5–10 slides, which get played on the Play screen in the cab while passengers use it to browse the content of their choice.
Sampling: Sampling is one of the interactive forms of cab branding. Here we engage passengers with the brand’s creative strategy of promotion, such as flyers, leaflets, product sampling, and product discounts.
Interactive Radio: The interactive radio can be used as a greeting or welcome message that could be played while the traveler boards or de-boards the cab, which can be in association with sponsored advertisements. Our advertising team will make use of every possible platform available for cab advertising so that the campaign makes a huge impact at less cost.
Free Wi-Fi: Cab or taxi passengers are often rigged with their smartphones, tablets, and laptops to pass the time until they de-board the cab. Hence, providing free Wi-Fi (Wi-Fi Marketing) along with the brand’s ideology and motive could lead to an ample increase in the brand's visibility.
Charging board/ Unit: While traveling in a cab or taxi, most mobile users will look out for a charging unit to charge their phones or other devices. Consequently, these charging units, placed behind the driver's seats or front passengers’ seats, showcasing the brand's advertisement, would definitely draw more attention to the brand and also provide convenience to the passengers. We can help you utilize every bit of space effectively to advertise your brand.
Counter Mats: A counter mat with a rubber backing and a vibrantly printed logo shape around the branded portion is one of the cab advertising strategies where the brand can be exposed to the passengers while they travel in the cab or taxi.
Vinyl stickers: Cab advertising commonly utilizes a high-quality vinyl sticker to give compatibility and clear visibility to the audience. The choice of solid, top-quality, and eco-friendly adhesive vinyl material gives more impact to the brands' ads, making them clear-coated on the car for a month or more. Hence is recommended by our agency.
Media Planning: At BuyMediaSpace, our first and most important step to launch a cab advertising branding is media planning, with the objective of selecting cabs running in the catchment area of the targeted audience based on the brand campaign objective. We do this by selecting the number of cabs in each area to optimize the budget utilization and maximize the campaign effectiveness.
Execution: Once the media plan is approved, our service provider team proceeds with the printing or fabrication of the media as applicable and the fabricated media is mounted on the selected cabs by our cab advertising service team.
Monitoring: Once the execution is completed, our monitoring team initiates campaign monitoring and the evidential proof (Geo tagged images or dated newspaper Images) of the cab ads will be submitted to clients on the date of the endorsement of the campaign. Once the campaign reaches the last date, it will be monitored again by our monitoring team and evidential proof (Geo tagged images or dated newspaper Images) of the same will be sent to the clients as proof for the closure of the campaign. In need for an extension of the campaign, could be discussed prior to the end of the cab advertising campaign.
If you ever get to wonder:
How much does a cab advertising cost in India? Which cab advertising method is the simplest and most effective? Or why are we the best cab advertising agency in India? Or any related queries about taxi branding, then you are on the right platform to get assistance and get your brand announced to the world.
BuyMediaSpace is a PAN India marketing and advertising agency with over 22 years of industry experience for all offline advertising campaigns. We understand the importance of cab branding and advertising in India and offer you creative tailor-made solutions that allow you to present your best self to potential customers and gain a competitive advantage at affordable rates.
For more inputs on Cab Advertising;
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BuyMediaSpace is a renowned marketing and advertising agency with over 22 years of industry experience, specializing in Cab Taxi advertising in India. With a widespread presence in 46 major cities and 3 mega cities across India, we have earned a reputation as one of the top advertising agencies in the country. With our strategic approach and cost-effective rates, we help you present your brand in the best possible light, giving you a competitive advantage in the marketplace. Contact BuyMediaSpace now, and let us assist you in creating memorable and successful advertising campaigns that will elevate your brand and drive business growth.
