Retail

Reach the consumers on their path to purchase!

Advantages of advertising on a retail

Hyper Local
Hyperlocal promotion is effectively conceivable in Retail Stores. The Adverts can be customized to suit the preferences, inclinations and purchasing behavior of customers of that locale

Point of Sale
It has a unique advantage of Advertising products, as well as offering it for sale under same premises. This makes it easier to allure customer to make purchase decision.

Creative
Everything from the interior and exterior of the Retail Store, to in-store Adverts, product placements, and even the behaviour of store representatives comes under the Retail Marketing.

Repeated Exposure
Retail Shops are of the most frequently visited places in india. Placing your Advert in Retail Stores will breed familiarity in the consumer and in turn generate likeness.

Sometimes Brands Should Go Local Too!

Who would not like to attract its consumers and impulse them to buy their products. But what if a consumer could actually walk into a room and fully experience your Brand with all its senses? This is what Retail Marketing does for you! It takes your Brand to your ultimate consumer and showcases your product and services in the local markets, shops, or stores etc. Retail Marketing refers to the range of activities undertaken in the Retail Store by the brands as well as the Retail Store keeper to promote the products to the customers in order to generate awareness, interest, and sales. In simple words, everything from the interior and exterior of the Retail Store, to in-store Advertisements, product placements, offers and promotions, and even the behavior of store representatives comes under the Retail Marketing.

Experience Branding

Retail Branding is mostly used by Brands to increase the interest of consumers and make product sales outpace the competition. It is considered as one of the most impactful and effective points of sale Advertising strategy. It has a unique advantage in reaching and attracting the audience, making significant connections, and increasing sales. Much like commercial TV, radio or the web, shopping centers draw mass audience to a common point where brands can effectively convey their message; however that is the place most similitude end. In contrast to TV or radio, Retail is a Point-of-Purchase Advertising Vehicle where buyers can be carried on a rush of intrigue or excitement produced by the brand message and convert it promptly into a buying event

Retail Branding In India

Reach the Consumers on Their Path to Purchase

Every brand wants to attract its consumers and drive them to buy their products. But what if a consumer could walk into a room and fully experience your brand with all its senses? This is what Retail Marketing is all about!
Retail Marketing refers to the range of activities undertaken in the Retail Store by the brands as well as the Retail Store keeper to promote the products to the potential customers in order to generate awareness, interest, and sales.
In simple words, everything from the interior and exterior of the Retail Store, to in-store Advertisements, product placements, offers and promotions, and even the behaviour of store representatives comes under the Retail Marketing.
You might have came across numerous branded boards of Retail Shops- Advertising the brand at the top and mentioning the store name at the bottom, (these are sponsored boards) or an entire shelf dedicated to a particular brand and adorned with its logo and graphics all over, or sometimes sample distribution at the store. All these are nothing but some of the various options of Retail Advertising.

Retail Shops are one of the most frequently visited places amongst many families in India. Although the world is going digital and everything is available online, still most of the families prefer to go and shop on their own from the Retail Stores. Retail Shops also creates a trust within the consumers. Thus Retail Shop branding offers excellent visibility and opens up fantastic marketing avenues.

Of the numerous Advertising platforms available today to promote and target the desired audience, one of the most innovative and viable mediums is Advertising in Retail Stores. Retail Store Branding offer incredible scope to communicate and interact with the target audience, when they are in the mindset to buy. It showcases your Brand before the individuals from diverse backgrounds as they head to these popular Retail destinations for shopping.

Advantages of Retail Branding:

Retail Branding Is Targeted: Retail Branding allows messages to be tailored and localised to each audience. Advertisers can target their message to specific demographics and communities, geographic areas, and genres in a market.
Affordable: Retail Branding is still an affordable Advertising medium with comparatively high ROI.
Point of Sale: Retail Branding targets the consumers when they are actually out for buying the products. It has a unique advantage of Advertising the products, as well as offering it for sale under the same premises. This makes it easier to allure the customer to make a purchase decision.
Impulse Purchase: Following from the past point, since the product Advertisement and display are under the same roof, an exciting product Advertisement is likely to attract the individuals to the store for impulse purchasing.
Hyper Local: Hyperlocal promotion is effectively conceivable in Retail Stores. A brand which is local in the region can draw maximum advantage by promoting themselves in the nearby Retail Stores.
Reaches Your Target Customers with Frequency: Retail Shop is one of the most frequently visited places in india. Placing your Product Promotion in Retail Store will breed familiarity in the consumer and in turn generate likeness.

How can we help you with Retail Branding in India:

BuyMediaSpace is a PAN india Marketing and Advertising Agency for all offline Advertising campaigns, with over 22 years of industry experience. We understand the importance of Branding and Advertising very well & provide you with creative tailor made solutions for Retail Store Branding in India, helping you present your best self to the potential customers and building an edge against your competitors.

For any input on Retail Store Branding in India;

Mail us: support@buymediaspace.com

Contact us: 63602 14181

We would love to hear from you!

How can we help you? (FAQ's)

What is Retail advertising?

Retail advertising refers to the signage displays in the retail outlets where the end consumer purchases the products. Retail advertising. plays a major role in influencing the buying pattern of the consumers as the brand which is highly visible inside the store tends to grab more attention. In addition, a little push from the store representative can change the buying preference of the consumer.

What are the different types of Retail advertising?

Retail advertising covers all the signage displays present in a retail outlet. It includes 1. Outside display boards (Backlit, front-lit,3D) 2. Vinyl stickers 3. Sunboards 4. Danglers 5. Product shelf advertising, etc

What is the material used in Retail advertising?

Retail advertising involves the use of various materials depending upon the type of branding selected. The most popular materials used are eco-friendly fabric, flex & vinyl stickers.

How much does a Retail advertising campaign cost?

The costs of Retail advertising depend on various factors like the type of advertising, display sizes, the quantity involved, the material used, etc.

What is the duration of a Retail advertising campaign?

Retail advertising is a 1-time activity provided by the brand to the retail outlet. The retailer may keep the advertising or change it based on his relationship with the brand. In most cases, the retailers use signages of more than 1 brand and promote different products to customers.

How do we monitor a Retail advertising campaign?

The pictures of the retail signages are provided after the installation is complete from our end. We do not take responsibility of the signages once it is installed.

How should we select the location of Retail advertising?

The locations of the retailers are provided by the brand and its distributors. The signages are installed in outlets where the brand has its presence on the shelf and hence the list of retailers is provided by the brands themselves.

Why is Retail advertising an effective medium of advertising?

Retail advertising is effective as it is POS advertising. These displays have the power to influence the decision-making of the customers in a short span of time. Brands providing heavy incentives to the retailers make them personally promote the product.

Do we require any special permissions for Retail advertising?

Since the signages are installed in a retail outlet, no specific permissions are required from any local authority. However, retailer's consent is needed.

What happens if the Retail advertising is damaged?

In all probability, retail signages are not easily damaged . In case the signages are damaged during the campaign, then the advertiser has to pay for the reprint and installation.