Advertising in trains specializes in attracting large gamut of consumers on the move.
Helps in reaching out to the diverse audience, when they are most receptive to advertising.
Repeated & continuous exposure reinforces the name, USP and image of the brand.
The long boring train journeys provide the travellers ample time to read your advertisements.
Indian Railway is the lifeline of our country. With thousands of travellers depending upon railways for their work or leisure, the importance of this transport system cannot be ignored. Ever wondered why Indian railways and the railway stations are laced with advertisements from top to bottom? Try and imagine the scene of Railway Station, countless passengers, waiting and rushing for trains, sitting at the railway stations and even more sitting and travelling in the trains. Well, according to a research done on Indian Railways, at any given day 20,038 trains are on the run in India and carry approximately 22.21 million passengers every day. i.e. the significant number of potential customers. These statics explains why advertisers prefer railway advertising so much. Railway branding is one of the most innovative and effective techniques to reach out to the target audience. With train advertisements, brands can reach wide and diverse consumers at once.
Which is that one place where you could find the right mix of various classes of Indian audience? It's nowhere but the premises of Indian Railways! This is the reason why the advertising industry has gone really creative with its opportunities, from advertising inside the railway station, to advertising inside the trains and now Wrapping the entire train, and it is doing wonders for advertisers. Advertising at railway consists of Meal box branding, Paper cup branding, Meal tray branding, Kettle branding, Paper menu branding, Railway ticket branding, tea pouch branding, Branding on Water bottles, branding the uniform of staff and product sampling etc. Railway advertising also includes complete train wrapping or train painting, Internal-Window Top panel adverts, Window panels advertising, In-train Audio Jingles, Door top panel branding, Luggage Top Panel branding or Route map panel branding etc.
Your Brand on a Railway ride!
Where else you can find such a diverse mix of audience and mass consumers at the same time? The railway station is the place where all your promotions needs are going to be fulfilled. In Indian Railways, at any given day 20,038 trains are on the run and they carry approximately 22.21 million passengers every day. These statics explains why train advertising plays such a crucial part in any marketing or advertising strategy of the company.
Advantages of Train Branding:
Railways can be seen as a large canvas where the ads can be placed in accordance with the kind of audience visiting the station and riding in the trains. The advertisements can be placed at various places in different forms at Indian railways such as:
As Railway branding offers a wide variety of campaigns suiting the needs of your Brand, then why not stand out from the crowd and create a greater impact on the audience, with Buymediaspace. So if you want to Advertise in Indian Trains and are looking for the best Train Advertising Service in India, you have landed at the right place.
How can we help you with Train advertisements:
BuyMediaSpace is a PAN India marketing and advertising agency for all offline advertising campaigns, with over 22 years of industry experience. We understand the importance of Branding and advertising very well & provide you with creative tailor-made solutions for train branding in India, helping you present your best self to the potential customers and building an edge against your competitors.
For any input on train branding in India;
Mail us: email@example.com
Contact us: 63602 14181
We would love to hear from you!
Train branding is a medium of advertising wherein ads are placed on the passenger trains used to travel to different cities in India. It is one of the most popular media options available which reaches a huge number of people at a time
There are 2 types of train branding: 1. Outside train wrap branding. 2. Inside train branding.
The train branding is done by using high quality vinyl sticker.
The costs of train branding depend on various factors like type of branding, quantity, campaign duration, etc.
Train branding is done on a monthly basis. The campaign can be extended to several months for a reinforced brand visibility.
Once the execution is completed, the pictures of the train are provided with or without a newspaper as proof. Similarly, end date campaign pictures are also provided.The advertiser can also physically inspect the branding .
The huge displays on the outside of the trains influence the prospective consumers.Trains travel across the country and hence the brands are visible to people all over India. Further, inside train branding is very powerful as the passengers see the brand message again and again in the absence of any other activity.
Clients are not required to procure any special permission from Railways. We take care of all the activities involved in Train branding.