Train

Train

    Advantages of advertising on a train

    Vast outreach
    Vast outreach
    Advertising in trains specializes in attracting large gamut of consumers on the move.
     Diverse Captive Audience
    Diverse Captive Audience
    Helps in reaching out to the diverse audience, when they are most receptive to advertising.
    Brand Reinforcement
    Brand Reinforcement
    Repeated & continuous exposure reinforces the name, USP and image of the brand.
    Undivided attention
    Undivided attention
    The long boring train journeys provide the travellers ample time to read your advertisements.

    Get the maximum eyeballs!

    Indian Railway is the lifeline of our country. With thousands of travellers depending upon railways for their work or leisure, the importance of this transport system cannot be ignored. Ever wondered why Indian railways and the railway stations are laced with advertisements from top to bottom? Try and imagine the scene of Railway Station, countless passengers, waiting and rushing for trains, sitting at the railway stations and even more sitting and travelling in the trains. Well, according to a research done on Indian Railways, at any given day 20,038 trains are on the run in India and carry approximately 22.21 million passengers every day. i.e. the significant number of potential customers. These statics explains why advertisers prefer railway advertising so much. Railway branding is one of the most innovative and effective techniques to reach out to the target audience. With train advertisements, brands can reach wide and diverse consumers at once.

    Get the maximum eyeballs!
    Get the maximum eyeballs!
    Get the maximum eyeballs!
    Capture the masses on a train ride!

    Capture the masses on a train ride!

    Which is that one place where you could find the right mix of various classes of Indian audience? It's nowhere but the premises of Indian Railways! This is the reason why the advertising industry has gone really creative with its opportunities, from advertising inside the railway station, to advertising inside the trains and now Wrapping the entire train, and it is doing wonders for advertisers. Advertising at railway consists of Meal box branding, Paper cup branding, Meal tray branding, Kettle branding, Paper menu branding, Railway ticket branding, tea pouch branding, Branding on Water bottles, branding the uniform of staff and product sampling etc. Railway advertising also includes complete train wrapping or train painting, Internal-Window Top panel adverts, Window panels advertising, In-train Audio Jingles, Door top panel branding, Luggage Top Panel branding or Route map panel branding etc.

    Train advertisement 

    Your Brand on a Railway ride!

    Where else you can find such a diverse mix of audience and mass consumers at the same time? The railway station is the place where all your promotions needs are going to be fulfilled. In Indian Railways, at any given day 20,038 trains are on the run and they carry approximately 22.21 million passengers every day. These statics explains why train advertising plays such a crucial part in any marketing or advertising strategy of the company.

    Advantages of Train Branding:

    • Maximum Exposure: With train ads, one can be assured of reaching the maximum audience at once. Railways have a footfall that includes everyone from business people, homemakers, children, office goers to leisure travellers. Trains cover wide distances which also ensure that the communication message reaches diverse audiences spread across different areas.
    • Undivided attention: The most delightful piece of Railway Advertising, that makes Railways score over other OOH is that, people here have somewhere around 5-10 hours of dead time in their hand. By the dead time, We imply that the commuters are compelled to look into a message in the train or at a station, offering an enraptured and captive group of audience for a more drawn outspan.
    • Cost-Effective: It is undoubtedly, the most cost-effective way of advertising as one can reach diverse target audience at once with railway ads. Railway advertising fits any ad campaign, any budget and can be preferred for both mass reach or for niche markets.

    Types of Train Advertisements:

    Railways can be seen as a large canvas where the ads can be placed in accordance with the kind of audience visiting the station and riding in the trains. The advertisements can be placed at various places in different forms at Indian railways such as:

    • Train wrapping: It is impossible to ignore the advertisements placed all over the train. One can see these adverts wrapped on the train as it runs across the length of the train. It leaves a lasting impact on the minds of its audience and breeds brand recognition in public. Train wrapping gives advertisers the opportunity to wrap local trains as well as IRCTC Trains such as Shatabdi and Rajdhani.
    • Inside Train advertisement: Branding inside the train is the most effective way to get an undivided attention of the travellers. After the passenger has boarded the train and is in a relaxed state of mind, and definitely gives more attention to the surroundings around himself. The brands can make full use of this receptive state of consumers by putting their adverts inside the train like windows, gates, baggage panels, and on IRCTC Catering such as cups, magazines, meal trays, water bottles, staff uniform and even by offering product samples.

    As Railway branding offers a wide variety of campaigns suiting the needs of your Brand, then why not stand out from the crowd and create a greater impact on the audience, with Buymediaspace. So if you want to Advertise in Indian Trains and are looking for the best Train Advertising Service in India, you have landed at the right place.

    How can we help you with Train advertisements:

    BuyMediaSpace is a PAN India marketing and advertising agency for all offline advertising campaigns, with over 22 years of industry experience. We understand the importance of Branding and advertising very well & provide you with creative tailor-made solutions for train branding in India, helping you present your best self to the potential customers and building an edge against your competitors.

    For any input on train branding in India;

    Mail us: support@buymediaspace.com

    Contact us: 63602 14181

     

    We would love to hear from you!

    How can we help you? (FAQ's)

    Train advertising is a medium of advertising wherein ads are placed on the passenger trains used to travel to different cities in India. It is one of the most popular media options available which reaches a huge number of people at a time

    There are 2 types of train advertising: 1. Outside train wrap advertising. 2. Inside train advertising.

    The train advertising is done by using a high-quality vinyl sticker.

    The costs of train advertising depend on various factors like the type of advertising, quantity, campaign duration, etc.

    Train advertising is done on a monthly basis. The campaign can be extended to several months for reinforced brand visibility.

    Once the execution is completed, the pictures of the train are provided with or without a newspaper as proof. Similarly, end date campaign pictures are also provided. The advertiser can also physically inspect the advertising.

    The huge displays on the outside of the trains influence the prospective consumers. Trains travel across the country and hence the brands are visible to people all over India. Further, inside train advertising is very powerful as the passengers see the brand message again and again in the absence of any other activity.

    Clients are not required to procure any special permission from Railways. We take care of all the activities involved in Train advertising.

    How to do Train advertising?
    About 2 days
    To execute a successful train advertising campaign below are the important steps to follow. .
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    Preparation
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    Media Plan: Create a comprehensive media plan for the Train advertising campaign considering the target audience, media mix, campaign duration, etc. Our experts can help design a Train advertising campaign plan. .
    Preparation
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    Allocate necessary budgets for the activity..
    Preparation
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    Media site discovery, price negotiation, and selection. we can provide maximum and best Train media options for your campaign..
    Preparation
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    Design creatives as per the sizes of the selected media options in Train..
    Preparation
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    Execution of the campaign as per the plan.
    Preparation
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    Campaign Monitoring: Images of campaign execution will be compiled and shared with you as proof of the campaign launch. .