The brand gets eye level longer visibility and exposure with ample time which makes it registered in people's minds with an increased recall value.
Buses move throughout every day, providing blanket coverage of the city and attracting a wide & diverse audience.
Buses commute almost every day with your brand, Our ads will interact daily with your audience, leading to brand reinforcement.
When compared to other transit ad types, bus advertising in India is cost-effective and last for months, and reaches out to a larger group of audience.
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Bus branding or bus advertisements in India, is a great medium of branding campaigns moving throughout residential and major business areas, conveying the brand’s message in every nook and corner, with the zeal of building familiarity with the brand as well as letting customers think of the brand when making purchase decisions. The magnitude of placing the brands on and inside of the bus essentially reaches out to diverse people, especially daily travelers, marketers, students, voyagers finding their way around town, and many diversified professionals traveling in their vehicles and pedestrian onlookers. The moving banner advertisement on bus settles into the hearts of the viewers with immense stand-on for the brand as it travels in the same direction and, at times, different routes, targeting potential consumers again and again and increasing brand reinforcement.
Advertising on buses always helps to acquire great exposure because of its ability to ensure round-the-clock visibility to a larger audience base, particularly with the exterior advertising of the bus, which seeks massive attention from pedestrians and other vehicular traffic, and replicates as a circulating billboard. On the other hand, bus interior advertising, which allows the message to be seen for an extended period of time as commuters travel to their destinations, makes them captive audiences.
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For the first time in India, we bring you an unparalleled opportunity to discover the perfect media option from a vast inventory pool with countless ad formats. Never be wrong again with media selection as BMS empowers you to evaluate inventory effectiveness on multiple datapoints, i.e., traffic flow, traffic density, multiple pictures, 360 images, nearby locations, GPS tagging, etc., to optimise the campaign's performance. Experience the smoothness of Digital campaigns in OOH media with the BMS Tech platform working by your side.
Fret no more! As one of the premier advertising agencies in India, we are here to simplify your decision-making process. BMS offers a first in the industry: "Media Packages," - Curated Media Mix for varied marketing and advertising campaign requirements. It's a bouquet of complementary and supplementary media options bundled together to enhance the campaign's effectiveness.
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Full Bus Ad Wrap: The full bus ad wrap, also known as bus side advertising is the foremost of all bus wrapping covering the entire exterior of the bus with a solid vinyl and perforated window film. Full body wrap penetrates high attention from the onlookers and lasts the impact for a longer duration. Our agency’s creative team works tirelessly to provide you with the advertisement of your dreams.
Super King & Queen Bus Wrap: The super king bus wrap, also known as driver-side bus wrap is the covering of ad wrap on the driver-side of the bus from tyre to tyre including the window and above panel. Whereas the super queen bus wrap is the vice versa super king bus wrap covering the passenger’s side of the bus. Die-cut window decals using perforated vinyl offer creative solutions for getting the brand message across in a very impactful way.
Super King & Queen Ad Panel: The super king ad panel wrap is the covering of the ad on the driver's side from tyre to tyre excluding the windows. The queen ad panel is vice versa to the super king ad panel covering the passenger’s side.
Windows Ad Panel: Windows ad panel is the wrapping format covering the windows with the use of perforated window film. The advertisement displayed on the window ad panel creates an impactful outsight and grabs the attention of the audience very effortlessly.
Bus Back advertising: Known as bus rear advertising is one of the most utilized formats of ad wrap, which covers the entire/ half part of the bus back or rear part of the bus, displaying the ad clearly to the onlookers from behind. A full or partial bus back panel advertising is going to be visible and remembered by thousands of people each day, for a successful OOH advertising campaign. BuymediaSpace has a team of fabricators & designers to develop ads of every size and shape as per your campaign’s needs.
Window Highlight: The window highlight ad panel is one of the regularly used wrap methods and only wraps the ad on the above windows (above the passenger level) with the added benefit of reducing heat gain, UV, and glare.
Bus Rack Ads: The bus rack ads are placed above the windows (above passenger level) in the interior of the bus and are made sure to have a clear visible rate to the commuters. This transit ad delivers uncompromised visibility for a captive audience of commuters.
Driver Back Display: The driver back display ads are positioned in a frame behind the driver’s seat with absolutely high exposure and reach passengers, especially when they are looking for distractions, all through day and night. Our advertising team at BuyMediaSpace will make use of every possible platform available for bus advertising so that the campaign makes a huge impact at less cost.
Seat Back Ads: The seat back ads are positioned on every seat back of the passengers making it clearly visible to the passenger to his eye level. These ads are perfectly positioned to captivate the commuter throughout the travel without fail.
Grab ads: The grab supports are alternate support for the passenger to grab and hold stable during the commute. The ads attached to this grab will be right in the hands of the commuter and will have more attention towards the grab ads. These highly creative ads can be provided by BuyMediaSpace at a very affordable cost.
Interior Digital Ads: As technology has immensely habituated people, a digital display positioned right behind the driver’s head carrying videography, animations, and frames of the ads would be more tech-oriented and easily reachable to the commuter. Our advertising team continuously updates the Digital Advertising inventory and offers a huge number of options to choose from.
Our agency commonly utilizes a high-quality vinyl sticker and perforated window film to give compatibility and clear visibility to the audience. The choice of solid, top-quality, and eco-friendly adhesive vinyl material gives more impact to the brands' ads, making them clear-coated on the bus for a month or more. Whereas the perforated window film represents the graphic while not affecting people’s vision while they are commuting.
Media Planning: At BuyMediaSpace, our first and most important step to launch a bus branding campaign is media planning, with the objective of selecting buses running in the catchment area of targeted audiences based on the brand campaign objective. The selection of a number of busses in each area is done to optimize the budget utilization and maximize the campaign effectiveness.
Execution: Once the media plan is approved, our service provider team proceeds with the printing or fabrication of the media as applicable and the fabricated media is mounted on the selected busses by our bus advertising service team.
Monitoring: Once the execution is completed, our monitoring team initiates campaign monitoring and the evidential proof (Geo tagged images or dated newspaper Images) of the bus ads will be submitted to clients on the date of the endorsement of the campaign. Once the campaign reaches the last date, it will be monitored again by our monitoring team and evidential proof (Geo tagged images or dated newspaper Images) of the same will be sent to the clients as proof for the closure of the campaign. In need of an extension of the campaign, it could be discussed prior to the end of the bus advertising campaign.
If you ever get to wonder:
How much does bus advertising cost in India? Or How to bring forth your brand and advertise in front of a wide variety of passengers and onlookers through bus branding? Or Which bus advertising method is the simplest and most effective? Or why are we the best bus advertising agency in India? Or any related queries about bus advertising. Then you are on the right platform to get assistance and get your brand announced to the world.
BuyMediaSpace is a PAN India marketing and advertising agency with over 22 years of industry experience for all offline advertising campaigns. With a presence across major 46 cities and mega 3 cities, we are one of the best advertising agencies in India. We at BuyMediaSpace understand the importance of branding and advertising, and offer you creative tailor-made solutions for advertising, allowing you to present your best self to potential customers and gain a competitive advantage at affordable rates.
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BuyMediaSpace is a renowned marketing and advertising agency with over 22 years of industry experience, specializing in Bus advertising in India. With a widespread presence in 46 major cities and 3 mega cities across India, we have earned a reputation as one of the top advertising agencies in the country. With our strategic approach and cost-effective rates, we help you present your brand in the best possible light, giving you a competitive advantage in the marketplace. Contact BuyMediaSpace now, and let us assist you in creating memorable and successful advertising campaigns that will elevate your brand and drive business growth.
