Railway Station

Take your Brand to a Growth Ride!

    Advantages of advertising on a railway station

    Vast Outreach
    Vast Outreach
    Ads in Railway Station specializes in attracting large gamut of consumers. Be it of any class, sex or region.
    Diverse Captive Audience
    Diverse Captive Audience
    Railway Station Branding helps in reaching out to the diverse audience, when they are most receptive to ads.
    Brand Reinforcement
    Brand Reinforcement
    Repeated & continuous exposure, with Railway Station Branding, reinforces the name, USP and image of the brand.
    Undivided Attention
    Undivided Attention
    The dwelling time at Railway Station or during train stops, the audience has ample time to explore the Adverts.

    Get The Maximum Eyeballs!

    Indian Railway is the lifeline of our country. With thousands of travellers depending upon Railways for their work or leisure, the importance of this transport system cannot be ignored. Ever wondered why Railway Stations are laced with Advertisements from top to bottom? Try and imagine the scene of Railway Station, countless passengers, waiting and rushing for trains, sitting at the Railway Stations. Well, according to a research done on Indian Railways, at any given day 20,038 trains are on the run in India and carry approximately 22.21 million passengers every day. i.e. a significant number of potential customers. These statics explains why Advertisers prefer Railway Advertising so much. Railway Station Branding is one of the most innovative and effective technique to reach out to the target audience. With train Advertisements, brands can reach wide and diverse consumers at once.

    Get The Maximum Eyeballs!
    Get The Maximum Eyeballs!
    Get The Maximum Eyeballs!
    Capture The Masses on The Move!

    Capture The Masses on The Move!

    Which is that one place where you could find the right mix of various classes of Indian audience? It's nowhere but the premises of Indian Railways! Thus it makes it an excellent Branding stage. Advertising at Railway Stations consists of Railway Platform Advertising, such as Hoardings, Back-lit panels, Platform Flex boards, Pole kiosks, seats and benches, Foot Over Bridge board, and on digital screens. Railway Advertising also includes complete Train Wrapping or train painting, Internal-Window Top panel Adverts, Window panels Advertising, In-train Audio Jingles, Door top panel Branding, Luggage Top Panel Branding or Route map panel Branding etc.

    Railway station advertisement

    Your Brand on a Railway ride!

    Where else can you find such diverse mix of audience and mass consumers at the same time? Railway Station is the place where all your promotion needs are going to be fulfilled. In Indian Railways, at any given day 20,038 trains are on the run and they carry approximately 22.21 million passengers every day. These statics explains why train Advertising plays such a crucial part in any marketing or Advertising strategy of the company.

    Advantages of Railway Station Branding:

    • Maximum Exposure: With train ads one can be assured of reaching maximum audience at once. Railway Stations have a footfall that includes everyone from business people, home makers, children, office goers to leisure travelers. Trains cover wide distances which also ensure that the communication message reaches diverse audiences spread across different areas.
    • Undivided Attention: The dwelling time at Railway Station or during train stops, gives the audience free time to explore their surroundings. The free time they get is the time the Advertisers can pitch their product or service to get maximum attention. The travellers are highly receptive, calm and open to communication during dwell time or travel time.
    • Cost-Effective: It is undoubtedly, the most cost-effective way of Advertising as one can reach diverse target audience at once with Railway Ads. Railway Advertising fits any ad campaign, any budget and can be preferred for both mass reach or for niche markets.
    • Location: The Advertising sites at Railway Stations are designed to reap high visibility and attention. The sites are available and are on the run for 24×7 and 365 days unlike other Advertising mediums.

    Types of Railway Station Advertisements:

    Railway Stations can be seen as a large canvas where the ads can be placed in accordance with the kind of audience visiting the Station. The Advertisements can be placed at various places in different forms at Railway Stations such as:

    • Railway Platform Advertising: Advertising on Railway Platform may seem a thing of the past but is still an effective medium of creating Brand awareness. Hoardings, banners and life size ads are surrounded by diverse masses all day long, and grabs maximum attention. New digital mediums like LED screens, swipe screens, kiosks etc are gaining popularity very fast and might ring a bell!
    • As Train Wrapping: It is impossible to ignore the Advertisements placed all over the train. One can see these Adverts Wrapped on the Train as it runs across the length of the train. It leaves a lasting impact on the minds of its audience and breeds Brand recognition in public.
    • Inside Train: Branding inside the train is the most effective way to get an undivided attention of the travellers. After the passenger has boarded the train he is in a relaxed state of mind, and definitely gives more attention to the surroundings around himself. The Brands can make full use of this receptive state of consumers by putting their Adverts inside the train like window, gates, baggage panels, and on the things like cups, magazines, spoons and even by offering product samples.

    As Railway Station Branding offers a wide variety of campaigns suiting the needs of your Brand, then why not stand out from the crowd and create a greater impact in the audience, with Buymediaspace. So if you want to Advertise in Indian Railway Station and are looking for best Railway Station Advertising Service in india, you have landed at the right place.

    How can we help you with Railway Station Advertisements

    BuyMediaSpace is a PAN India Marketing and Advertising Agency for all offline Advertising campaigns, with over 22 years of industry experience. We  understand the importance of Branding and Advertising very well & provide you with creative tailor made solutions for Railway Station Branding in India, helping you present your best self to the potential customers and building an edge against your competitors.

    For any input on Railway Station Branding in India;

    Mail us: support@buymediaspace.com

    Contact us: 63602 14181

    We would love to hear from you!

    How can we help you? (FAQ's)

    Railway station advertising is a medium of advertising wherein ads are placed in the railway stations through different mediums which are placed on the premises.

    There are various types of railway station advertising. Some of the major types are 1. LED screens 2. Hoardings

    Railway station advertising is done by using eco-friendly fabric or high-quality flex.

    The costs of railway station advertising depend on various factors like type of branding, quantity, location, campaign duration, etc.

    Railway station advertising is generally done on a monthly basis. However, campaigns for specific durations which are less than a month can also be executed.

    Typically, campaign start date and end date images are provided with or without a newspaper as proof of execution. In addition, since these locations are open to public, advertisers can visit the site for physical inspection.

    Railway station advertising locations within the city can be decided depending upon the target audience and the availability of Media in the specific Railway Stations.

    Railway station advertising attracts attention easily as many passengers travel by trains daily. The passengers spend a lot of time at the railway stations waiting for their trains, so the advertised brands leave an impact on their minds.

    Clients are not required to procure any special permission from Railways. We take care of all the activities involved in Railway station advertising.

    How to do Railway station advertising campaign?
    About 2 days
    To execute a successful Railway station advertising campaign below are the important steps to follow. .
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    Preparation
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    Media Plan: Create a comprehensive media plan for the Railway Station advertising campaign considering the target audience, media mix, campaign duration, etc. Our experts can help design Railway Station advertising campaign plan. .
    Preparation
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    Allocate necessary budgets for the activity..
    Preparation
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    Media site discovery, price negotiation, and selection. we can provide maximum and best Railway station media options for your campaign..
    Preparation
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    Design creatives as per the sizes of the selected media options in Stations..
    Preparation
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    Execution of the campaign as per the plan.
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    Campaign Monitoring: Images of campaign execution will be compiled and shared with you as proof of campaign launch. .