Allure your consumer when they have cash & are ready to spend!

Advantages of Advertising on a ATM

Higher footfall

Open 24*7, placed mostly at high exposure location across city. ATM receives vast & diverse footfall throughout the day.

Clutter Free Exposure

People are more attentive while transecting at ATM. Thus Adverts at ATM catch maximum attention, avoiding chances of message being missed.

Focuses the Earning Class

Generally the earning member withdraws from the ATM for future purchases, thus is helps in filtering the unwanted audience.

User Engagement

The features like user engagement creates more viable leads to the brand and improves brand engagement with the consumers.

Break Free From Monotony!

When all your competitors are following the usual marketing strategies, why not do something different and appealing? Why not try the ATM Wrapping? If you are not aware of what ATM Wrapping is? Let us come to the rescue. ATM Wrapping is a new marketing opportunity under OOH Advertising, which is now open for merchants and businesses as well & where you can cover entire ATM machine with your Brand graphics and logos, ensuring that your message is not being missed. ATM Wraps enhances the appearance of ATMs, which can be fully customized to represent your Brand or business. Imagine an ATM adorned with vibrant colors, stylish graphics, and your business information all over it. Who can avoid looking at it? It will catch all the eyeballs for sure. It is truly a delightful experience when you look at something like this and it creates an unforgettable lasting impact in the mind of its viewers. And the moment they head for purchasing any product or opting any service, your Brand strikes them first. Then why not stand out in a visually competitive environment with custom graphic, vibrant and attractive ATM wrapping to reach out your consumer and build a strong market presence.

ATM Branding In India

Not just any other Marketing campaign!

OOH Marketing has come a long way and is exploring every possible Advertising opportunity available under the sun, then how can this frequently visited center- ATM, be left untouched.

Just like a Billboard or Hoarding is used to elevate products and services to the consumers, ATMs speaks to the audience and showcase individual or multiple brands. But it's different with its counterparts, in terms of engagement and approach.

With wide reach from urban to semi-urban and rural areas, and 24*7 availability, thousands of people visits a particular ATM every single day, for withdrawing their earnings, which will then be used for their future purchases. Then why not encash this opportunity and attract the consumer when it is ready to spend and is standing in the market.

After all, which other medium can deliver all of these benefits in one package?

High Footfall: ATMs being placed strategically in high concentration areas, throughout the country, be it urban or rural, and open 24*7, caters to high and diverse footfall all throughout the day, making you reach more and more audience.
Maximum Clutter Free Exposure: Unlike other mediums, Brands can Advertise on ATM screens and get maximum exposure without any clutter because people pay more attention while they do ATM transactions. And multiple exposure inside the ATM will maximize opportunity of exposure.
Focuses on Earning Members: It has been observed that mostly the earning members of the family visits an ATM for withdrawing cash for families’ further purchases. Thus attracting their attention will surely benefit the Brand.
Localized Messaging: This is a unique media which will give you excess to do local level campaign too.
User Engagement Media: ATM Advertising is the only media where we can know our customers. The feature like user engagement or lead generation creates more viable leads to the brand.

Lets begin with identifying the numerous forms of ATM Advertising opportunities, such as, Screen Advertising (full-motion video, animation or static pictures); Coupons (pre-printed or dispensed); Display Advertising (backlit topper, wrap, bill-board or panel) and Multimedia Toppers with full-motion video and sound.

Today, most brands are concentrating on a mix of Screen Marketing with either a printed commercial or coupon, to act as a call for action. This gives publicists an edge that not just fills the need of picture and brand awareness on the screen, yet in addition gives a take-away piece to lure the consumer to act. In spite of the fact that this mix seems to gather the majority of the consideration, you can't limit different types of ATM Advertising.

Types of ATM Advertising in India:

ATM Wrapping: Custom wraps help ATM break free from the monotony, pushing them into the forefront. Eye-popping hues helps attract audience attention and increases brand presence, by strategically placing promotional material directly onto the ATMs.
Digital ATM Screen and Receipt Advertising: Brands can easily advertise their products and services directly to attentive cardholders who are conducting ATM transactions.
ATM Receipt Couponing: Brands can even get their logos or brand name printed at the back of the atm receipts under the ‘Back of Receipt Advertising’ to promote specific businesses, merchandise, and/or limited time offers to the audience.
Mobile "opt in" Capabilities at the ATM for Rewards Programs: ATM interface allows customers to sign up directly at the ATM to receive discounts and special offers on their mobile phone.
Cabinets/ Enclosures: In addition to ATM Wrapping, Brands can also go for more durable ATM Cabinets or enclosures, which makes your stand out from the crowd.
On Target Marketing: When a customers sign up at the ATM to receive promotions, participating brands can send emails and text messages through email and Mobile Marketing opportunities, to ensure regular brand engagement.

So why not create a reliable familiar image for your brand & target your consumer when he is ready to spend.

How we can help you with ATM Branding:

BuyMediaSpace is a PAN india Marketing and Advertising Agency in India for all offline Advertising Campaigns, with over 22 years of industry experience. We understand the importance of Branding and Advertising very well & provide you with creative tailor made solutions for ATM Advertising in India, helping you present your best self to the potential customers and building an edge against your competitors.

For any input on ATM Advertising in India;

Mail us at: support@buymediaspace.com

Contact us: 63602 14181

We would love to hear from you!

ATM

Allure your consumer when they have cash & are ready to spend!

Advantages of Advertising on a ATM

Higher footfall

Clutter Free Exposure

Focuses the Earning Class

User Engagement

Break Free From Monotony!

Break Free From Monotony!

ATMs are much more than just cash withdrawal machines!

ATMs are much more than just cash withdrawal machines!

ATM Branding In India

Types of ATM Advertising in India:

How we can help you with ATM Branding:

FAQ

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