ATM

Allure your consumer when they have cash & are ready to spend!

    Advantages of advertising on a atm

    Higher footfall
    Higher footfall
    Open 24*7, placed mostly at high exposure location across city. ATM receives vast & diverse footfall throughout the day.
    Clutter Free Exposure
    Clutter Free Exposure
    People are more attentive while transecting at ATM. Thus Adverts at ATM catch maximum attention, avoiding chances of message being missed.
    Focuses the Earning Class
    Focuses the Earning Class
    Generally the earning member withdraws from the ATM for future purchases, thus is helps in filtering the unwanted audience.
    User Engagement
    User Engagement
    The features like user engagement creates more viable leads to the brand and improves brand engagement with the consumers.

    Break Free From Monotony!

    When all your competitors are following the usual marketing strategies, why not do something different and appealing? Why not try the ATM Wrapping? If you are not aware of what ATM Wrapping is? Let us come to the rescue. ATM Wrapping is a new marketing opportunity under OOH Advertising, which is now open for merchants and businesses as well & where you can cover entire ATM machine with your Brand graphics and logos, ensuring that your message is not being missed. ATM Wraps enhances the appearance of ATMs, which can be fully customized to represent your Brand or business. Imagine an ATM adorned with vibrant colors, stylish graphics, and your business information all over it. Who can avoid looking at it? It will catch all the eyeballs for sure. It is truly a delightful experience when you look at something like this and it creates an unforgettable lasting impact in the mind of its viewers. And the moment they head for purchasing any product or opting any service, your Brand strikes them first. Then why not stand out in a visually competitive environment with custom graphic, vibrant and attractive ATM wrapping to reach out your consumer and build a strong market presence.

    Break Free From Monotony!
    Break Free From Monotony!
    Break Free From Monotony!
    ATMs are much more than just cash withdrawal machines!

    ATMs are much more than just cash withdrawal machines!

    What could be better than introducing your brand via custom created, engaging multimedia Advert at the ATM screen? Yeah its true that historically, the more customary and traditional type of ATM Marketing partnership happened to be with a Financial Institution, in which an ATM operated by an Independent ATM deployer bears the name, logo and illustrations of a bank. But as of late, ATM mMrketing has extended from Conventional FI, to the merchants, who utilizes graphic wraps, ATM toppers and other attractive ATM advertising opportunities to build awareness for their Brand and communicate their message to a larger audience.

    ATM Branding In India

    Not just any other Marketing campaign!

    OOH Marketing has come a long way and is exploring every possible Advertising opportunity available under the sun, then how can this frequently visited center- ATM, be left untouched.

    Just like a Billboard or Hoarding is used to elevate products and services to the consumers, ATMs speaks to the audience and showcase individual or multiple brands. But it's different with its counterparts, in terms of engagement and approach.

    With wide reach from urban to semi-urban and rural areas, and 24*7 availability, thousands of people visits a particular ATM every single day, for withdrawing their earnings, which will then be used for their future purchases. Then why not encash this opportunity and attract the consumer when it is ready to spend and is standing in the market.

    After all, which other medium can deliver all of these benefits in one package?

    • High Footfall: ATMs being placed strategically in high concentration areas, throughout the country, be it urban or rural, and open 24*7, caters to high and diverse footfall all throughout the day, making you reach more and more audience.
    • Maximum Clutter Free Exposure: Unlike  other mediums, Brands can Advertise on ATM screens and get maximum exposure without any clutter because people pay more attention while they do ATM transactions. And multiple exposure inside the ATM will maximize opportunity of exposure.
    • Focuses on Earning Members: It has been observed that mostly the earning members of the family visits an ATM for withdrawing cash for families’ further purchases. Thus attracting their attention will surely benefit the Brand.
    • Localized Messaging: This is a unique media which will give you excess to do local level campaign too.
    • User Engagement Media: ATM Advertising is the only media where we can know our customers. The feature like user engagement or lead generation creates more viable leads to the brand.

    Lets begin with identifying the numerous forms of ATM Advertising opportunities, such as, Screen Advertising (full-motion video, animation or static pictures); Coupons (pre-printed or dispensed); Display Advertising (backlit topper, wrap, bill-board or panel) and Multimedia Toppers with full-motion video and sound.

    Today, most brands are concentrating on a mix of Screen Marketing with either a printed commercial or coupon, to act as a call for action. This gives publicists an edge that not just fills the need of picture and brand awareness on the screen, yet in addition gives a take-away piece to lure the consumer to act. In spite of the fact that this mix seems to gather the majority of the consideration, you can't limit different types of ATM Advertising.

    Types of ATM Advertising in India:

    • ATM Wrapping: Custom wraps help ATM break free from the monotony, pushing them into the forefront. Eye-popping hues helps attract audience attention and increases brand presence, by strategically placing promotional material directly onto the ATMs.
    • Digital ATM Screen and Receipt Advertising: Brands can easily advertise their products and services directly to attentive cardholders who are conducting ATM transactions.
    • ATM Receipt Couponing: Brands can even get their logos or brand name  printed at the back of the atm receipts under the ‘Back of Receipt Advertising’ to promote specific businesses, merchandise, and/or limited time offers to the audience.
    • Mobile "opt in" Capabilities at the ATM for Rewards Programs:  ATM interface allows customers to sign up directly at the ATM to receive discounts and special offers on their mobile phone.
    • Cabinets/ Enclosures: In addition to ATM Wrapping, Brands can also go for more durable ATM Cabinets or enclosures, which makes your stand out from the crowd.
    • On Target Marketing: When a customers sign up at the ATM to receive promotions, participating brands can send emails and text messages through email and Mobile Marketing opportunities, to ensure regular brand engagement.

    So why not create a reliable familiar image for your brand & target your consumer when he is ready to spend.

    How we can help you with ATM Branding:

    BuyMediaSpace is a PAN india Marketing and Advertising Agency in India for all offline Advertising Campaigns, with over 22 years of industry experience. We understand the importance of Branding and Advertising very well & provide you with creative tailor made solutions for ATM Advertising in India, helping you present your best self to the potential customers and building an edge against your competitors.

    For any input on ATM Advertising in India;

    Mail us at: support@buymediaspace.com

    Contact us: 63602 14181

    We would love to hear from you!

     

    How can we help you? (FAQ's)

    ATM advertising is a medium of advertising wherein ads are placed on the ATM spaces in the city like ATM screen, entry door, ATM machine wrap, etc.

    "There are various media options available in ATM advertising. Some of the major types are: 1. ATM screen advertising 2. ATM entry door advertising 3. ATM machine wrap 4. Standee inside ATM 5. ATM wall advertising, etc"

    Depending upon the type of advertising activity selected, eco-friendly fabric or high-quality vinyl sticker is used. Apart from this, digital banners are placed on screen for on-screen advertising.

    The costs of ATM advertising depends on various factors like the type of advertising, campaign duration, and quantity, etc.

    ATM advertising is done on a monthly basis. The campaign can be extended to several months for reinforced brand visibility, depending on the availability of the media.

    Typically, images of ATM advertising are provided. In addition, since the ATMs are open to the public, the brand representatives can inspect the media during the campaign.

    ATMs in those areas of the city should be selected where the visibility of the brand will influence prospective customers.

    The ATM advertising media acts like a personal one-on-one communication to the ATM user as the users are more attentive while doing a transaction. It also avoids the unwanted audience as only the earning member visits the ATM to withdraw cash. Further, they are operational all the time and hence do not miss any visitor to the ATM. Also, it can act as POS when the retail stores are in the vicinity of the ATM.

    Clients are not required to procure any special permission for ATM Branding. We take care of all the processes involved in the campaign

    How to do ATM advertising?
    About 2 days
    To execute a successful ATM advertising campaign below are the important steps to follow. .
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    Preparation
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    Media Plan: Create a comprehensive media plan for the ATM advertising campaign considering the target audience, media mix, campaign duration, etc. Our experts can help design an ATM advertising campaign plan. .
    Preparation
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    Allocate necessary budgets for the activity..
    Preparation
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    Identify catchment areas and the ATM centers. .
    Preparation
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    Price negotiation and selection. we can provide maximum and best ATM media options for your campaign..
    Preparation
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    Design creatives as per the sizes of the selected media options..
    Preparation
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    Execution of the campaign as per the plan.
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    Campaign Monitoring: Images of campaign execution will be compiled and shared with you as proof of the campaign launch. .