Open 24*7, placed mostly at high exposure location across city. ATM receives vast & diverse footfall throughout the day.
People are more attentive while transecting at ATM. Thus Adverts at ATM catch maximum attention, avoiding chances of message being missed.
Generally the earning member withdraws from the ATM for future purchases, thus is helps in filtering the unwanted audience.
The features like user engagement creates more viable leads to the brand and improves brand engagement with the consumers.
What could be better than introducing your brand via custom created, engaging multimedia Advert at the ATM screen? Yeah its true that historically, the more customary and traditional type of ATM Marketing partnership happened to be with a Financial Institution, in which an ATM operated by an Independent ATM deployer bears the name, logo and illustrations of a bank. But as of late, ATM mMrketing has extended from Conventional FI, to the merchants, who utilizes graphic wraps, ATM toppers and other attractive ATM advertising opportunities to build awareness for their Brand and communicate their message to a larger audience.
Fret no more! As one of the premier advertising agencies in India, we are here to simplify your decision-making process. BMS offers a first in the industry: "Media Packages," - Curated Media Mix for varied marketing and advertising campaign requirements. It's a bouquet of complementary and supplementary media options bundled together to enhance the campaign's effectiveness.
Not just any other Marketing campaign!
OOH Marketing has come a long way and is exploring every possible Advertising opportunity available under the sun, then how can this frequently visited center- ATM, be left untouched.
Just like a Billboard or Hoarding is used to elevate products and services to the consumers, ATMs speak to the audience and showcase individual or multiple brands. But it's different from its counterparts, in terms of engagement and approach.
With a wide reach from urban to semi-urban and rural areas and 24*7 availability, thousands of people visit a particular ATM every single day, to withdraw their earnings, which will then be used for their future purchases. Then why not encash this opportunity and attract the consumer when it is ready to spend and is standing in the market?
After all, which other medium can deliver all of these benefits in one package?
High Footfall: ATMs being placed strategically in high concentration areas, throughout the country, be it urban or rural, and open 24*7, cater to high and diverse footfall all throughout the day, making you reach more and more audience.
Maximum Clutter-Free Exposure: Unlike other mediums, Brands can Advertise on ATM screens and get maximum exposure without any clutter because people pay more attention while they do ATM transactions. Multiple exposures inside the ATM will maximize the opportunity for exposure.
Focuses on Earning Members: It has been observed that mostly the earning members of the family visit an ATM to withdraw cash for family further purchases. Thus attracting their attention will surely benefit the Brand.
Localized Messaging: This is a unique media that will give you excess to do local-level campaigns too.
User Engagement Media: ATM Advertising is the only media where we can know our customers. Features like user engagement or lead generation create more viable leads for the brand.
Let's begin with identifying the numerous forms of ATM Advertising opportunities, such as Screen Advertising (full-motion video, animation, or static pictures); Coupons (pre-printed or dispensed); Display Advertising(backlit topper, wrap, bill-board or panel), and Multimedia Toppers with full-motion video and sound.
Today, most brands are concentrating on a mix of Screen Marketing with either a printed commercial or coupon, to act as a call for action. This gives publicists an edge that not only fills the need for picture and brand awareness on the screen, yet in addition gives a take-away piece to lure the consumer to act. In spite of the fact that this mix seems to gather the majority of the consideration, you can't limit different types of ATM Advertising.
ATM Wrapping: Custom wraps help ATMs break free from the monotony, pushing them into the forefront. Eye-popping hues help attract audience attention and increase brand presence, by strategically placing promotional material directly onto the ATMs.
Digital ATM Screen and Receipt Advertising: Brands can easily advertise their products and services directly to attentive cardholders who are conducting ATM transactions.
ATM Receipt Couponing: Brands can even get their logos or brand name printed at the back of the ATM receipts under the Back of Receipt Advertising’ to promote specific businesses, merchandise, and/or limited-time offers to the audience.
Mobile "opt-in" Capabilities at the ATM for Rewards Programs: ATM interface allows customers to sign up directly at the ATM to receive discounts and special offers on their mobile phones.
Cabinets/ Enclosures: In addition to ATM Wrapping, Brands can also go for more durable ATM Cabinets or enclosures, which make you stand out from the crowd.
On Target Marketing: When customers sign up at the ATM to receive promotions, participating brands can send emails and text messages through email and Mobile Marketing opportunities, to ensure regular brand engagement.
So why not create a reliable familiar image for your brand & target your consumer when he is ready to spend?
BuyMediaSpace is a PAN India Marketing and Advertising Agency in India for all offline Advertising Campaigns, with over 22 years of industry experience. We understand the importance of Branding and Advertising very well & provide you with creative tailor-made solutions for ATM Advertising in India, helping you present your best self to potential customers and build an edge against your competitors.
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BuyMediaSpace is a renowned marketing and advertising agency with over 22 years of industry experience, specializing in ATM advertising in India. With a widespread presence in 46 major cities and 3 mega cities across India, we have earned a reputation as one of the top advertising agencies in the country. With our strategic approach and cost-effective rates, we help you present your brand in the best possible light, giving you a competitive advantage in the marketplace. Contact BuyMediaSpace now, and let us assist you in creating memorable and successful advertising campaigns that will elevate your brand and drive business growth.