Cinema/ On -Screen

In-Theater Advertising Makes it Big at the Box Office!

    Advantages of advertising on a cinema screen

    Captivative environment
    Captivative environment
    Cinema Screen Ads are played in the darker environment, where the concentration of audience is high, with nothing much to do and minimal disturbances.
    Media performance
    Media performance
    Audio visuals and motion pictures are mostly believed to attain higher attention & greater engagement, thus Cinema Screen Ads are viable marketing avenue.
    Audience segmentation
    Audience segmentation
    Only those who have money to spend will go for Watching a movie. Thus Urban population with higher income can easily be targeted through Big Screen Ads.
    High brand recall
    High brand recall
    High attention and engagement of the audience, with repeated adverts being played between the movie, increases the chances of higher brand reinforcement.

    The audience is yours!

    What is the best way of promoting your Brand to a captive local audience, that can ensure that your message is seen by all? Well Cinema Screen Advertising is the answer! It will introduce your Brand with the audience, when they are most receptacle to adverts with the latest blockbuster, so that your message gets the best attention it deserves. As we all see, after purchasing their tickets and snacks, individuals settle down in their comfortable seats, where they will remain seated for the next 2-3 hour, with their eyes glued to the big screen. The audience won’t get up during the movie, especially if they are sitting in the middle of the row. Also they are not likely to be texting or playing Candy Crush either. Thus the advertisers have an excellent opportunity to put their Brands in front of a captive audience and reap the benefits of their uncluttered attention. No matter, if you are a small organisation or a big business house, any upcoming startup or an established group, In-Theater Advertising is the best Advertising avenue to mark your market presence and build Brand familiarity!

     The audience is yours!
     The audience is yours!
     The audience is yours!
    Market with the Block Busters

    Market with the Block Busters

    Cricket and Bollywood are undoubtedly the two biggest crowd pullers in India. The Advertisers are constantly struggling to be at the top rung of the brand recall ladder in the consumer’s head. Cinema Screen Advertising in India has emerged as one of the most popular promotion mediums among the brands, for enhancing both local and PAN-India reach. And ours being a Cinema loving nation, how could Cinema Screen Advertising be ignored for so long. The multiplex boom and high decibel marketing of movies are some of the obvious contributors for making In-Theatre Advertising or could say Big Screen Advertising, the most favored Advertising medium.

    Suggested Cinema Screen

    Cinema Screen OOH advertising in Yedlapadu,Edlapadu, Andhra Pradesh, India
    Cinema Screen

    Yedlapadu,Edlapadu, Andhra Pradesh, India

    ₹ 3,000/Month

    +Applicable-Tax

    Cinema Screen OOH advertising in Vinjamur,Vinjamur, Andhra Pradesh, India
    Cinema Screen

    Vinjamur,Vinjamur, Andhra Pradesh, India

    ₹ 3,000/Month

    +Applicable-Tax

    Cinema Screen OOH advertising in Baramala Street,Veeragattam, Andhra Pradesh, India
    Cinema Screen

    Baramala Street,Veeragattam, Andhra Pradesh, India

    ₹ 3,000/Month

    +Applicable-Tax

    Cinema Screen OOH advertising in Vardaiah Palem,Varadaiahpalem, Andhra Pradesh, India
    Cinema Screen

    Vardaiah Palem,Varadaiahpalem, Andhra Pradesh, India

    ₹ 3,000/Month

    +Applicable-Tax

    Cinema Screen Packages

    Telugu Blockbuster- General
    Telugu Blockbuster- General

    ₹ 1,50,000

    ₹ 1,20,000

    +Applicable-Tax

    Malayalam Blockbuster-General
    Malayalam Blockbuster-General

    ₹ 1,50,000

    ₹ 1,20,000

    +Applicable-Tax

    Kannada Blockbuster-General
    Kannada Blockbuster-General

    ₹ 1,50,000

    ₹ 1,20,000

    +Applicable-Tax

    South India Blockbuster-General
    South India Blockbuster-General

    ₹ 1,50,000

    ₹ 1,20,000

    +Applicable-Tax

    Cinema Screen Cities

    Cinema Screen Branding in India

    Showcase your brand in a larger than life format!

    In-Theatre Advertising has the most elevated Engagement Score, and the least Advert Avoidance Score. This bodes well, as there is nothing else to do while sitting in the cinema hall and the adverts are unavoidably seen by a large audience. It gives a 360-degree Advertising and Brand promotion environment that is uncluttered and finds the audience in a relaxed and receptive frame of mind, immaculate for creating a greater impact.

    In-Theatre Advertising also renders the brands, an opportunity to pick and choose their audience, based on the area the theater is located, cinema genre, its language, show timings, and so forth. This makes Cinema Screen Advertising most viable for the advertisers searching for sieving through the bigger crowd to concentrate on that niche target that they wish to address.

    Cinema Screen Advertising options incorporates, small :10 to :30 seconds video adverts to some minutes long motion ad movies and sometimes slides or visual stills too, wherein Music and voice overs can likewise be included, making it a delight to watch and easy to recall.

    But, wait! On the off chance if you are feeling that In-Theater Advertising is viable only for the small businesses and local or regional brands, then you are completely underestimating the power of Big Screen Advertising! Local Advertisers aren't the only ones who can profit their Brands by Cinema Screen Advertising. Huge business houses and PAN India advertisers such as automobile sector, famous lifestyles brands, electronic and digital companies also reaps the benefits of In-Theater Advertising, by reaching and connecting directly with the local audience i.e. the ultimate consumer.

    It's Simple, who wouldn't like to connect directly with their consumers? Which Brand wouldn't like to spend time and hangout with their prospective customers on a Saturday night, when they are in their best mood to spend and are sitting in a market place too! It offers the brand a chance to create that lasting appeal that lingers with the audience even after they leave the Cinema halls.

    Advantages of Cinema Screen Advertising:

    1. Captivative environment: In Theatre Advertisement is played in the darker environment, where the eyes of the audience are glued to Cinema Screen, with maximum attention and minimal disturbances. Also, the low or negligible avoidance rate of advertisement makes the effectiveness of the medium very high.
    2. Audience segmentation: Cinema audience is largely concentrated in urban areas amongst the high income masses and high occupational individuals, thus building a strong consumer group, that is usually chased by the advertisers.
    3. Media performance: Large screen, motion media and striking surrounding sound are something that binds the audience, which is unmatched by any other Advertisement medium.
    4. Advertising price: The Cost of Advertising in Cinema Screen is relatively low while enhancing the brand awareness in a short span of time.
    5. Increased brand recall: Maybe it’s the atmosphere or something in the buttery popcorn, that Cinema Screen Advertising outperforms all other advertising mediums when it comes to brand recall. With all cell phones on silent mode and talking in whispers, audience is highly attentive and most likely to remember the ads show on Cinema Theatres.

    So after all that's said, why not showcase your brand on a larger than life platform with greater captivated audience and high brand recall.

    How can we help you with Cinema Screen Branding in India:

    BuyMediaSpace is a PAN India Advertising Agency. We understand the importance of Branding and Advertising very well & provides you with creative tailor made solutions on Cinema Screen Advertising in India, helping you present your best self to the potential customers and building an edge against your competitors.

    For any input on Cinema Screen Advertising in India or Booking Cinema Advertisement instantly;

    Mail us: support@buymediaspace.com

    Contact us: 63602 14181

    We would love to hear from you!

    How can we help you? (FAQ's)

    Cinema advertising is a medium of advertising wherein ads are placed on the cinema screens either before the movie starts or during the interval. Ads may be picture slides, videos or animations.

    "Cinema advertising is broadly categorised into 2 types on the basis of a number of screens in a theatre. 1. Single screen 2. Multiple screens."

    For multiplexes J2K format is required whereas for single screen .MOV is accepted.

    The costs of cinema advertising depends on various factors like type of cinema,class, seating capacity, campaign duration, etc. Generally single screen theaters have flat rates but they vary for multiplex screens.

    Cinema ad campaigns are run for a minimum of 1 week and they start from Fridays, the day on which movies are released in India.

    Media houses issue broadcast certificates which include the date, time and duration of the campaign.

    Catchment area and footfall of targeted audience are two key parameters to select screens for cinema advertising.

    Cinema advertisements are played in a captive environment,with the audience glued to the cinema screen, with maximum attention and minimal disturbances. Also, the advertisement cannot be avoided and this makes the medium very effective.The audience is likely to remember the ads shown in cinema theatres for a long time.

    For any animation or feature film, censor board approval is necessary which takes around 5 working days. Slides with audio do not require any permission.

    How to do Cinema Advertising or an On-screen advertising campaign?
    About 2 days
    To execute a successful cinema advertising campaign below are the important steps to follow. .
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    Preparation
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    Media Plan: Create a comprehensive media plan for a Cinema advertising campaign considering the target audience, media mix, campaign duration, etc. Our experts can help design a Cinema advertising campaign plan. .
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    Allocate necessary budgets for the activity..
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    Identify catchment areas and advertising locations. .
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    Cinema screen selection and price negotiation. we can provide maximum and best screen options for your campaign..
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    Design creatives for cinema advertising campaign as per screen specification..
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    Execution of the campaign as per the plan.
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    Campaign Monitoring: The broadcast certificate will be issued as execution proof. .