Our cinema advertising allows your brand to play ads in a darker environment, where the captive level of the audience is high with minimal disturbances.
Audio visuals and motion pictures are mostly believed to attain higher attention & greater engagement, thus Cinema Screen Ads are viable marketing avenues.
Cinema screen occupancy creates the brand's ability to reach a massive number of people under one roof and also increases the chance of higher brand reinforcement.
Cinema screen advertising through BuyMediaSpace cannot be turned off like television or radio and thus cannot be ignored.
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Movie theatre advertising is commonly used both on-screen and off-screen in cinema halls. These on-screen cinema advertisements are the short adverts played prior to the trailer screening, movie commencement, and also during the intervals. Whereas, Off-screen cinema ads refer to commercial advertisements displayed through posters and kiosk stands in cinema lobby areas. BuyMediaSpace observed that cinema advertising is one of the most impactful forms of advertisement, capturing higher attention and ROI. That is why we recommend exhibiting theatre advertising to enhance their branding and get more familiarity with the consumer of the brand.
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For the first time in India, we bring you an unparalleled opportunity to discover the perfect media option from a vast inventory pool with countless ad formats. Never be wrong again with media selection as BMS empowers you to evaluate inventory effectiveness on multiple datapoints, i.e., traffic flow, traffic density, multiple pictures, 360 images, nearby locations, GPS tagging, etc., to optimise the campaign's performance. Experience the smoothness of Digital campaigns in OOH media with the BMS Tech platform working by your side.
Fret no more! As one of the premier advertising agencies in India, we are here to simplify your decision-making process. BMS offers a first in the industry: "Media Packages," - Curated Media Mix for varied marketing and advertising campaign requirements. It's a bouquet of complementary and supplementary media options bundled together to enhance the campaign's effectiveness.
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Single Screen Cinema: Single screen cinemas, also known as independent cinema houses, are the traditional movie houses in the local urban areas or towns, showcasing a show at a time with a seating capacity of 400 to 1000. The cost of the tickets is flexible as they charge a minimum of 50 to 300 per person. According to a recent report, India has between 8000 and 9000 single-screen cinemas, allowing many people to watch movies and other forms of entertainment, as well as businesses to captivate audiences with cinema branding.
Multiplex Screen Cinema: Multiplex screen cinemas are well-advanced cinema houses that have multiple auditoriums in a single building or mall, running many shows simultaneously at a time. The seating capacity of multiplex auditoriums varies depending on the movie outreach; for example, the latest released movies are screened on large screens with 300 to 400 seating capacity, others on medium screens with 200 to 300 seating capacity, and small screens with 100 to 200 seating capacity. Movie tickets in multiplex auditoriums are much more expensive than those in single-screen cinemas, where they charge a minimum of 100-2000 depending on the movie's fame, LED screen, and screen shows.
IMAX Screen Cinema: According to the information disseminated by its creators, IMAX means "Image MAXimum". In simple words, IMAX is a technique of film screening with higher image resolutions and presenting larger images on an IMAX movie theatre screen. In comparison to industry-standard equipment, IMAX cameras have the ability to film three times the theoretical horizontal resolution size. This provides the audience with enhanced picture clarity, LED Screen profound sound effects, and a 3D experience while also providing a luxurious sitting experience. IMAX cinema screens are comparatively rich experiences, expensive, and recent fortunes, and there are only 15 IMAX cinema screens across India.
Drive-in Screen Cinema: The first drive-in movie cinema experience began in New Mexico. Aside from seating for theatre goers, parked cars could also have a view of the movie screen. Drive-ins are a popular concept in countries like the US, where there were nearly 330 cinemas at last count. Whereas India has been home to a few drive-in cinemas over the years, such as Sunset Drive-in-Cinema in Ahmedabad, Prarthana Beach Drive-in-Theatre in Chennai, Under the Stars in Bengaluru, and Gurgaon Talkies in the national capital region, and yet more will be established in the future.
On-Screen Ads
Video screen ads: Small 10 to 30-second video ads to some minutes-long motion ad movies and visual commercial ads with LED screens, digital music, and voiceovers can also be included, making it a delight to watch and easy to remember. The regularity of the cinema advertising the brand can be once every show or even 3 - 5 times a show. Respectively, screens in the multiplexes play more than 4-8 movies a day which makes it more than 40-70 shows per week. Therefore, through video screen advertising, businesses can showcase a sizable number of brand impressions on the audiences. Our advertising team continuously updates the Digital video screen ads inventory and offers a huge option to choose from.
Slideshow screen ads: The commercial slide cinema ads run on-screen theatre as the audience makes themselves comfortable by finding their designated seats, while also looking at the screen ads without fail.
Off-Screen Ads
Kiosk Activation: As the audience gets into the cinema lobby, he/she will look for their designated hall and walk towards it. Meanwhile, placing an advertisement in cinema theatre through a kiosk would easily attract their attention.
Wall ads: The lobby wall with a backlit board or LED advertising screen captures the audience's eyes very easily as they are attractive with bright lights in the colorful lobby. These highly innovative advertisements can be provided by our dedicated creative team.
Seat-back ads: The seat-back cinema ads mounted on every back seat will never go unnoticed because they will be visible to the audience at eye level until the movie begins and during intervals.
Luxury seat ads: The high-end multiplex has designated auditoriums providing very luxury seats with incredible levels of comfort and add-ons including recliners. These seats could be turned around, making it a promotion strategy by providing brand blankets, brand-mounted seats, and brand-sponsored snacks.
General Flex: Generally, Flex fabrication is used in a wide range of indoor and outdoor applications for cinema advertising. The print material created by using flex material is vibrant, heavy-duty, and resistant to fading in extreme weather conditions. Thus, we, a professional cinema screen and theater advertising company create ads with flex that can be easily placed outdoors for longer periods of time. Our experts provide the best guidance for material to be used as per the type of media opted for and the campaign duration ensuring high effectiveness and low cost.
Cotton Flex: With a few bans on flex, cotton flex fabric is used as an exclusive alternative to cinema advertisements because of its advanced coated fabric that has consistent quality, compatibility, recyclable nature, and eco-friendliness to the environment. We at BuyMediaSpace always adhere to the policy laid out by the local administration to avoid any issue that may impact the campaign or create bad PR.
Vinyl stickers: We utilize high-quality vinyl stickers to give compatibility and clear visibility to the audience. The choice of solid, top-quality, and eco-friendly adhesive vinyl material gives more impact to the brands' ads, making them clear-coated on the walls, floor, or lifts for a month or more.
Media Planning: At BuyMediaSpace, our first and most important step to launch cinema theatre branding is media planning, with the objective of selecting theatres located in the catchment area of the targeted audience based on the brand campaign objective. We do this by selecting the number of theatres in a specific area to optimize the budget utilization and maximize the campaign effectiveness.
Execution: Once the media plan is approved, our service provider team proceeds with the printing or fabrication of the media as applicable and the fabricated media is mounted on the selected theatres by our cinema screen advertising service team.
Monitoring: Once the execution is completed, our monitoring team initiates campaign monitoring and the evidential proof (Geo tagged images or dated newspaper Images) of the cinema screen ads will be submitted to clients on the date of the endorsement of the campaign. Once the campaign reaches the last date, it will be monitored again by our monitoring team and evidential proof (Geo tagged images or dated newspaper Images) of the same will be sent to the clients as proof for the closure of the campaign. In need of an extension of the campaign, it could be discussed prior to the end of the cinema screen advertising campaign.
If you ever get to wonder:
How much does a cinema screen advertising cost in India? Or How do bring forth your brand and advertise in front of a wide variety of passengers and onlookers through cinema screen advertising? Or Which cinema screen advertising method is the simplest and most effective? Or any related queries about cinema advertising. Then you are on the right platform to get assistance and get your brand announced to the world.
BuyMediaSpace is a PAN India marketing and advertising agency with over 22 years of industry experience for all offline advertising campaigns. With a presence across major 46 cities and mega 3 cities, we are one of the best advertising agencies in India. We at BuyMediaSpace understand the importance of branding and advertising, and offer you creative tailor-made solutions for advertising, allowing you to present your best self to potential customers and gain a competitive advantage at affordable rates.
For any input on cinema Advertising;
Mail us: support@buymediaspace.com
Contact us: 63602 14181
We would love to hear from you!
BuyMediaSpace is a renowned marketing and advertising agency with over 22 years of industry experience, specializing in Cinema Screen advertising in India. With a widespread presence in 46 major cities and 3 mega cities across India, we have earned a reputation as one of the top advertising agencies in the country. With our strategic approach and cost-effective rates, we help you present your brand in the best possible light, giving you a competitive advantage in the marketplace. Contact BuyMediaSpace now, and let us assist you in creating memorable and successful advertising campaigns that will elevate your brand and drive business growth.
