Our cinema advertising allows your brand to play ads in a darker environment, where the captive level of the audience is high with minimal disturbances.
Audio visuals and motion pictures are mostly believed to attain higher attention & greater engagement, thus Cinema Screen Ads are viable marketing avenue.
Cinema screen occupancy creates the brand's ability to reach a massive number of people under one roof and also increase the chance of higher brand reinforcement.
Cinema screen advertising through BuyMediaSpace cannot be turned off like television or radio and thus cannot be ignored.
From theatrical plays to the origin of the world’s most recent filming art traces back to the early nineteenth century, when Edward Muybridge brought out the first ever motion picture ‘Sallie Gardner at a Gallop’ comprising 24 individual photographs shot in quick succession making a moving picture. From this, to the black and white and silent eras, and to the current high-tech films, the world of cinema has seen massive progression and evolution over centuries. Currently, movies are much more advanced and visually appealing than they were back when it all began.
According to a new report by Deloitte, India produces the highest number of movies in the world, at between 1,500 and 2,000 every year in over 20 languages. This is far above the 700 or so films made in the US and Canada annually. An average of 100 to 150 million people watching movies in theatres for a year doesn’t only give a boost to the film industry but also to the businesses that want to advertise their brand in front of a large audience and captivate them. As audiences typically settle into their comfortable seats after purchasing their tickets and snacks, their eyes glued to the big screen. The audience won’t get up during the movie, especially if they are sitting in the middle of the row. Thus, cinema ads are an excellent opportunity to put the brands in front of a captive audience and reap the benefits of their uncluttered attention. Hence, our agency highly recommends cinema screen advertising.
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Movie theatre advertising is commonly used both on-screen and off-screen in the cinema halls. These on-screen cinema advertisements are the short adverts played prior to the trailer screening, movie commencement, and also during the intervals. Whereas, Off-screen cinema ads refers to commercial advertisements displayed through posters and kiosk stands in cinema lobby areas. Over a period of time, our company has understood that cinema theatres or cinema advertising are the most fruitful platform to reach out to the audience as they get captivated for a few hours until the movie gets over. Initially, Hollywood started this trend of reaching audiences through product placement and one of the early trails was during the film "Wings" in 1927, where they did a product placement for Hershey’s chocolate and later won a best picture award as well as grabbed many audience attention and sold three to four times what they had done earlier. Hence, BuyMediaSpace observed that cinema advertising is one of the most impactful form of advertisement capturing higher attention and ROI. That is why we recommend exhibiting theatre advertising to enhance their branding and getting more familiarity with the consumer of the brand.
Movie theatre advertising is commonly used both on-screen and off-screen in the cinema halls. These on-screen cinema advertisements are the short adverts played prior to the trailer screening, movie commencement, and also during the intervals. Whereas, Off-screen cinema ads refers to commercial advertisements displayed through posters and kiosk stands in cinema lobby areas. Over a period of time, our company has understood that cinema theatres or cinema advertising are the most fruitful platform to reach out to the audience as they get captivated for a few hours until the movie gets over. Initially, Hollywood started this trend of reaching audiences through product placement and one of the early trails was during the film "Wings" in 1927, where they did a product placement for Hershey’s chocolate and later won a best picture award as well as grabbed many audience attention and sold three to four times what they had done earlier. Hence, BuyMediaSpace observed that cinema advertising is one of the most impactful form of advertisement capturing higher attention and ROI. That is why we recommend exhibiting theatre advertising to enhance their branding and getting more familiarity with the consumer of the brand.
Get your quote right away with a single click !
Cinema screen advertising in India has emerged as one of the most popular promotion mediums among brands for enhancing brand reach. As cinema advertising or theatre advertising has the highest engagement score and the lowest advert avoidance score, it bodes well, as the audience has nothing else to do while sitting in the cinema hall and the adverts are unavoidably seen by a large audience. Theatre ads through BuyMediaSpace gives a full view of advertising and brand promotion environments that are uncluttered and find the audience in a relaxed and receptive frame of mind, ideal for creating a greater impact. In theatre advertising, it also gives the brands an opportunity to pick and choose their audience based on the area the theatre is located, cinema genre, its language, show timings, and so forth. This makes our Cinema Screen Advertising services the most viable option for advertisers searching for a way to sieve through the bigger crowd to concentrate on that niche target that you wish to address. Small 10 to 30 second video ads to some minutes long motion ad movies and sometimes slides or visual stills, wherein music and voice overs can also be included, making it a delight to watch and easy to remember. BuyMediaSpace strongly advocates for cinema screen advertising if you want to bring your brand in big screen or big theaters.
Types of Cinema Screens we use in India:
Single Screen Cinema: Single screen cinemas, also known as independent cinema houses, are the traditional movie houses in the local urban areas or towns, showcasing a show at a time with a seating capacity of 400–1000. The cost of the tickets is flexible as they charge a minimum of 50–300 per person.According to a recent report, India has between 8000 and 9000 single-screen cinemas, allowing many people to watch movies and other forms of entertainment, as well as businesses to captivate audiences with cinema branding.
Multiplex Screen Cinema: Multiplex screen cinemas are well-advanced cinema houses that have multiple auditoriums in a single building or mall, running many shows simultaneously at a time. The seating capacity of multiplex auditoriums varies depending on the movie outreach; for example, the latest released movies are screened on large screens with 300–400 seating capacity, others on medium screens with 200–300 seating capacity, and small screens with 100–200 seating capacity. Movie tickets in multiplex auditoriums are much more expensive than those in single-screen cinemas, where they charge a minimum of 100-2000 depending on the movie fame, LED screen and screen shows.
IMAX Screen Cinema: According to the information disseminated by its creators, IMAX means "Image MAXimum". In simple words, IMAX is a technique of film screening with higher image resolutions and presenting larger images on an IMAX movie theatre screen. In comparison to industry standard equipment, IMAX cameras have the ability to film three times the theoretical horizontal resolution size. This provides the audience with enhanced picture clarity, LED Screen profound sound effects, and a 3D experience while also providing a luxurious sitting experience. IMAX cinema screens are comparatively rich experiences, expensive and recent fortunes, and there are only 15 IMAX cinema screens across India.
Drive-in Screen Cinema: The first drive-in movie cinema experience began in New Mexico. Aside from seating for theatre goers, parked cars could also have a view of the movie screen. Drive-ins are a popular concept in countries like the US, where there were nearly 330 cinemas at last count. Whereas, India has been home to a few drive-in cinemas over the years, such as Sunset Drive-in-Cinema in Ahmedabad, Prarthana Beach Drive-in-Theatre in Chennai, Under the Stars in Bengaluru, and Gurgaon Talkies in the national capital region, and yet more will be established in the future.
Types of Cinema Advertising we provide in India:
On-Screen Ads
Video screen ads: Small 10 to 30 second video ads to some minutes long motion ad movies and visual commercial ads with LED screen, digital music and voice overs can also be included, making it a delight to watch and easy to remember. The regularity of the cinema advertising the brand can be once every show or even 3-5 times a show. Respectively, screens in the multiplexes play more than 4-8 movies a day which makes it more than 40-70 shows per week. Therefore, through video screen advertising, businesses can showcase a sizable number of brand impressions on the audiences.Our advertising team continuously updates the Digital video screen ads inventory and offers a huge option to choose from.
Slideshow screen ads: The commercial slide cinema ads run on-screen theatre as the audience makes themselves comfortable by finding their designated seats, while also looking at the screen ads without fail.
Off-Screen Ads
Kiosk Activation: As the audience gets into the cinema lobby, he/she will look for their designated hall and walk towards it. Meanwhile, placing an advertisement in cinema theatre through a kiosk would easily attract their attention.
Wall ads: The lobby wall with a backlit board or LED advertising scree captures the audience's eyes very easily as they are attractive with bright lights in the colourful lobby.These highly innovative advertisements can be provided by our dedicated creative team.
Seat back ads: The seat back cinema ads mounted on every back seat will never go unnoticed because they will be visible to the audience at eye level until the movie begins and during intervals.
Luxury seat ads: The high-end multiplex has designated auditoriums providing very luxury seats with incredible levels of comfort and add-ons include recliners. These seats could be turned around, making it a promotion strategy through providing brand blankets, brand mounted on seats, and brand sponsored snacks.
Types of material we use for cinema screen advertising in India
General Flex: Generally, Flex fabrication is used in a wide range of indoor and outdoor applications for cinema advertising. The print material created by using flex material is vibrant, heavy duty and resistant to fading in extreme weather conditions. Thus, we, a professional cinema screen and theater advertising company creates ads with flex which can be easily placed outdoors for longer periods of time. Our experts provide best guidance for material to be used as per the type of media opted and the campaign duration ensuring high effectiveness and low cost.
Cotton Flex: With a few bans on flex, cotton flex fabric is used as an exclusive alternative to cinema advertisements because of its advanced coated fabric that has consistent quality, compatibility, recyclable nature, and eco-friendliness to the environment. We at BuyMediaSpace always adhere to the policy laid out by the local administration to avoid any issue that may impact the campaign or create bad PR.
Vinyl stickers: Cinema advertising in India commonly utilizes a high-quality vinyl sticker to give compatibility and clear visibility to the audience. The choice of solid, top-quality, and eco-friendly adhesive vinyl material gives more impact to the brands' ads, making them clear-coated on the walls, floor or lifts for a month or more.
Execution and Monitoring of the Cinema Advertising in India:
Media Planning: At BuyMediaSpace, our first and most important step to launch cinema branding is media planning, with the objective of selecting theatres located in the catchment area of targeted audience based on the brand campaign objective. We do this by selecting the number of theatres in specific are to optimize the budget utilization and maximize the campaign effectiveness.
Execution: Once the media plan is approved, our service provider team proceeds with the printing or fabrication of the media as applicable and the fabricated media is mounted on the selected theatres by our cinema screen advertising service team.
Monitoring: Once the execution is completed, our monitoring team initiates campaign monitoring and the evidential proof (Geo tagged images or dated newspaper Images) of the cinema screen ads will be submitted to clients on the date of the endorsement of the campaign. Once the campaign reaches the last date, it will be monitored again by our monitoring team and evidential proof (Geo tagged images or dated newspaper Images) of the same will be sent to the clients as proof for the closure of the campaign. In need of an extension of the campaign, it could be discussed prior to the end of the cinema screen advertising campaign.
If you ever get to wonder:
How much does a cinema screen advertising cost in India? Or How to bring forth your brand and advertise in front of a wide variety of passengers and onlookers through cinema screen advertising? Or Which cinema screen advertising method is the simplest and most effective? Or what type of material should be used for cinema screen advertising? or why are we the best advertising agency in India? Or any related queries about cinema screen advertising. Then you are on the right platform to get assistance and get your brand announced to the world.
BuyMediaSpace is a PAN India marketing and advertising agency with over 22 years of industry experience for all offline advertising campaigns. With a presence across major 46 cities and mega 3 cities, we are one of the best advertising agencies in India. We at BuyMediaSpace understand the importance of branding and advertising, and offer you creative tailor-made solutions for advertising, allowing you to present your best self to potential customers and gain a competitive advantage at affordable rates.
For any input on cinema Advertising;
Mail us: support@buymediaspace.com
Contact us: 63602 14181
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