Cinema/ On -Screen
In-Theater Advertising Makes it Big at the Box Office!
In-Theater Advertising Makes it Big at the Box Office!
Cinema Screen Ads are played in the darker environment, where the concentration of audience is high, with nothing much to do and minimal disturbances.
Audio visuals and motion pictures are mostly believed to attain higher attention & greater engagement, thus Cinema Screen Ads are viable marketing avenue.
Only those who have money to spend will go for Watching a movie. Thus Urban population with higher income can easily be targeted through Big Screen Ads.
High attention and engagement of the audience, with repeated adverts being played between the movie, increases the chances of higher brand reinforcement.
What is the best way of promoting your Brand to a captive local audience, that can ensure that your message is seen by all? Well Cinema Screen Advertising is the answer! It will introduce your Brand with the audience, when they are most receptacle to adverts with the latest blockbuster, so that your message gets the best attention it deserves. As we all see, after purchasing their tickets and snacks, individuals settle down in their comfortable seats, where they will remain seated for the next 2-3 hour, with their eyes glued to the big screen. The audience won’t get up during the movie, especially if they are sitting in the middle of the row. Also they are not likely to be texting or playing Candy Crush either. Thus the advertisers have an excellent opportunity to put their Brands in front of a captive audience and reap the benefits of their uncluttered attention. No matter, if you are a small organisation or a big business house, any upcoming startup or an established group, In-Theater Advertising is the best Advertising avenue to mark your market presence and build Brand familiarity!
Cricket and Bollywood are undoubtedly the two biggest crowd pullers in India. The Advertisers are constantly struggling to be at the top rung of the brand recall ladder in the consumer’s head. Cinema Screen Advertising in India has emerged as one of the most popular promotion mediums among the brands, for enhancing both local and PAN-India reach. And ours being a Cinema loving nation, how could Cinema Screen Advertising be ignored for so long. The multiplex boom and high decibel marketing of movies are some of the obvious contributors for making In-Theatre Advertising or could say Big Screen Advertising, the most favored Advertising medium.
Hind Cinema,Kolkata, West Bengal, India
Forum Value Mall,Bengaluru, Karnataka, India
PHOENIX MARKET CITY - WHITE FIELD,Bengaluru, Karnataka, India
Brookefield Mall,Bengaluru, Karnataka, India
Showcase your brand in a larger than life format!
In-Theatre Advertising has the most elevated Engagement Score, and the least Advert Avoidance Score. This bodes well, as there is nothing else to do while sitting in the cinema hall and the adverts are unavoidably seen by a large audience. It gives a 360-degree Advertising and Brand promotion environment that is uncluttered and finds the audience in a relaxed and receptive frame of mind, immaculate for creating a greater impact.
In-Theatre Advertising also renders the brands, an opportunity to pick and choose their audience, based on the area the theater is located, cinema genre, its language, show timings, and so forth. This makes Cinema Screen Advertising most viable for the advertisers searching for sieving through the bigger crowd to concentrate on that niche target that they wish to address.
Cinema Screen Advertising options incorporates, small :10 to :30 seconds video adverts to some minutes long motion ad movies and sometimes slides or visual stills too, wherein Music and voice overs can likewise be included, making it a delight to watch and easy to recall.
But, wait! On the off chance if you are feeling that In-Theater Advertising is viable only for the small businesses and local or regional brands, then you are completely underestimating the power of Big Screen Advertising! Local Advertisers aren't the only ones who can profit their Brands by Cinema Screen Advertising. Huge business houses and PAN India advertisers such as automobile sector, famous lifestyles brands, electronic and digital companies also reaps the benefits of In-Theater Advertising, by reaching and connecting directly with the local audience i.e. the ultimate consumer.
It's Simple, who wouldn't like to connect directly with their consumers? Which Brand wouldn't like to spend time and hangout with their prospective customers on a Saturday night, when they are in their best mood to spend and are sitting in a market place too! It offers the brand a chance to create that lasting appeal that lingers with the audience even after they leave the Cinema halls.
So after all that's said, why not showcase your brand on a larger than life platform with greater captivated audience and high brand recall.
BuyMediaSpace is a PAN India Advertising Agency. We understand the importance of Branding and Advertising very well & provides you with creative tailor made solutions on Cinema Screen Advertising in India, helping you present your best self to the potential customers and building an edge against your competitors.
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