FAQs for releasing Retail related Newspaper advertement inPratibadi Kalam Kolkata

• Q. What are the different types of newspaper Retail advetisements we can publish in Pratibadi Kalam in Kolkata?

  For Retail related advertisement in Pratibadi Kalam Kolkata there are 3 different types of advertisement i.e. Text Classified, Display Classified and Display Ads. Depending upon the budget, media plan and target audience advertisers can select any type of advertisement.

• Q. How much does it cost to advertise Retail related AD in Pratibadi Kalam Kolkata?

  Cost of Retail related advertisement in Pratibadi Kalam Kolkata ranges from few hundreds to Lacs. It depends on the type of Ad (Classified or Display), city circulation of newspaper, page positioning and AD size. Bigger the size and more the circulation, the cost will increase.

• Q. Which language should be used for Retail Ads in Pratibadi Kalam Kolkata?

  Target group of Kolkata and the readers of Pratibadi Kalam are to be considered while deciding the language of the advertisement. Ex. If the local population is a target, then vernacular advertisement will give better results.

• Q. What should be the minimum size of Retail ads in Pratibadi Kalam Kolkata?

  Typically, min AD size is between 15-20 Sq cms for Display Classified & Display Ads. But the size of the advertisement depends on the AD content and desired Impact of the campaign.

• Q. What should be the ideal size of Retail Advertisement in Pratibadi Kalam Kolkata?

  Ad size depends on budget and media plan of advertiser. For high impact campaigns, AD size should be more than 240 sq cms. Smaller advertisers can go for text Classifieds or for Display Classified AD with size ranging from 15 sq cms to 130 sq cms.

• Q. What is the best page position in Pratibadi Kalam for Retail advertisement in Kolkata?

  Generally, Ads are placed in the right-side pages of newspaper. Front Page, 3rd Page and Back Page are the best pages to advertise as they capture the maximum attention of the reader. Depending upon the budget advertisers can decide the page position of advertisement.

• Q. Which is the most effective day to publish Retail Ads in Pratibadi Kalam Kolkata?

  Depending upon the target audience, you should decide the day of release. Ex. Weekend is effective for consumer products & services whereas weekdays are good for business customers.

• Q. What are the documents requried to publish Retail advertisement in Pratibadi Kalam in Kolkata?

  As per AD contentPratibadi Kalam Kolkata may ask for documentation. This is done to safeguard the interest of the readers. Otherwise, there is no such major documentation requirement for publishing newspaper Ads in Pratibadi Kalam

• Q. Is advertising in Pratibadi Kalam still effective for Retail in Kolkata newspaper advertisement?

  Pratibadi Kalam is a mass media. Newspaper advertising is still considered serious and are more trusted by readers of Kolkata and TG of Retail Ads than any other advertising medium. Hence Ads in newspapers are still very effective.

• Q. How do I know if my Retail ad has been published in Kolkata edition of Pratibadi Kalam or not?

  We share e-copy of the newspaper on the day of the AD schedule. Additionally, you can also check e-paper site of Pratibadi Kalam for specific edition covering Kolkata.