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Presenting
"Mirchi Khushir Pujo"
with
Durga Puja is one of the most celebrated festivals in Kolkata and witnesses maximum gathering and enthusiasm across all target audiences and segments of the society. For Advertisers, it is the most prestigious and resourceful moment to target new customers and establish a further connection with their existing customers.
How Pujo is Celebrated
| Seasons Changes | To Autumn, weather changes to sunny, & breezy, the city mood sways to festive. |
| Khuti Puja | The Official Launch by the worshipping of the Pandal Structure. |
| Mahalaya | City wakes up to the chanting on the Radio at the dawn. |
| Puja Days | Maha Chaturthi till Maha Nabami, millions of people on Road. |
| Vijaya Dashami | Celebration of righteousness over evil which is celebrated on the tenth day. |
And What is Different this Time?
| Touch the Untouched | Target Parar Pujo. |
| Judge the Passion | Involvement, not the grandeur. |
| Engage like never before: | The core Pujo elements that create bonding. |
| Larger than life gratification | Because we will honor their emotions. |
The Concept
Estimated Reach: 90,000,000
| Media | Reach | Activities |
| Radio | 65 Lakhs |
|
| Digital | 15 Lakhs |
|
| Ground | 10 Lakhs |
|
Radio Flow
| Activity | Duration |
| Radio & Facebook Promos | P-30 days |
| Register Parar Pujo | P-20 days |
| Fortnight long hype around registration | P-15 |
| Days Participating Pujo bytes | P-10 days |
| Feature Paras and their stories | P-5 days |
| Activation at Para level | Puja days |
| Final judgment (Winner declaration) | Maha Ashtami |
| Gratification | Post Puja at Mirchi Office |
Digital Activations
Ground Activation
Packages for All Needs
Contact us Today for an amazing Puja 2018 Branding- Mr. Dev 9051833778
.
BuyMediaSpace is a renowned marketing and advertising agency that specializes in outdoor advertising. With BuyMediaSpace, you can choose from a variety of outdoor advertising options, including billboard advertising, transit advertising, and much more. Our package list is designed to cater to different budgets and advertising objectives, ensuring that you can find the perfect outdoor advertising solution to suit your needs.
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