Malls advertising is location specific; brands can easily target the local audience and mold the advert as per the preferences and needs of the locals.
Placing adverts in the key, high traffic areas of the mall can garner high reach and as well as recurrence through repeated exposures. This expands brand awareness and strengthens reinforcement.
As audiences are already standing at a shopping place, our exciting and creative shopping mall ads will create an impulse and quickly convert them into buying the products.
Through the options like sampling, kiosks etc., we can help your brand to build higher customer engagement and promote products or services to your targetted audience.
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Of the numerous advertising platforms available today to promote and target the desired audience, one of the most innovative and viable mediums is advertising in shopping malls. Advertising in malls offers incredible scope to communicate and interact with the target audience when they are in the mindset to buy. It showcases the brand before individuals from diverse backgrounds as they head to these popular retail destinations for shopping or entertainment.
At present, people are extremely conscious of what they wear, where they want to eat, what accessories they need to have, and so on. Everybody wants to be trendy. Thus, in the event that brands are driving a new product or need to get customer feedback before really launching a product, mall advertisement ideas would certainly give a major stimulus. Our mall branding has unique advantages in reaching and attracting the audience, making significant connections, and increasing sales. Much like commercial TV, radio, or the web, shopping centers draw a mass audience to a common point where brands can effectively convey their message. Hence, mall advertising through BuyMediaSpace will definitely help your brand reach new heights.
Fret no more! As one of the premier advertising agencies in India, we are here to simplify your decision-making process. BMS offers a first in the industry: "Media Packages," - Curated Media Mix for varied marketing and advertising campaign requirements. It's a bouquet of complementary and supplementary media options bundled together to enhance the campaign's effectiveness.
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Entry Arch: It is a medium of indoor advertising in malls. This means placing the advert at the entry gate of the mall, where it is not likely to be missed by any visitor.
LED Screens: LED screens are usually placed at the center mall premises or where it is most crowded. And highly engaging digital ads are played on the screens for advertising in shopping malls. Our advertising team continuously updates the Digital mall advertising inventory and offers a huge number of options to choose from.
Standees and cutouts: Anyone might have seen various printed rectangular adverts, standing on the floor, and these are nothing but standees. They can be placed anywhere in the mall premises be it the compound, lobby, or corridors.
Drop Downs: When the adverts are placed hanging from the top, these are called Drop-downs. Drop-downs are the best type of shopping mall branding if you want a big size ad.
Back-lit signage: These are the options of mall branding wherein the advert is placed on a backlit panel, which is highly attractive and unmissable. We have a highly dedicated creative team that works tirelessly to provide you with the advertisement of your choice.
Glass Lift Shaft: Glass Lift Shaft adverts are placed on the Glasses of lift shafts, making a best shopping mall advertisement option and a viable opportunity to be visible for lift users.
Elevator Wraps: The elevators of malls are adorned with brand messages, graphics, and stickers to abide a noticeable chance of the audience. Our advertising team will make use of every possible platform available for mall advertising so that the campaign makes a huge impact at less cost.
Sampling: Brands can also place their products for sampling under mall advertising. It is a unique way of connecting with consumers, collecting customer feedback, and launching new products.
Flag Poles: Flag pole adverts are placed on the standing pole in the open areas of the malls, making it evidently visible for the audience from far off or by near while passing through.
Food Court Advertising: Brands can also mark their presence at the food courts, while the individuals are in relaxed mode and having their delicious food. Brands can choose wisely and creatively to showcase their adverts in the food court through table stickers, flooring, chairs, handwash areas, queue belts, trays, and food counters.
Advertising in Washrooms: Washrooms are the places of self-freedom for most people and brands can advertise in mall washrooms, their walls, doors, and floors to reach out to them as they come in and until they exit accomplishing their motives.
Parking Boom Barriers: Brands can even advertise at the Parking barriers to attract individuals while entering and exiting the malls. We make use of this space creatively so that your ad never goes unnoticed.
Freebies (Wi-Fi): Mall goers are roped to their smartphones, tablets, and laptops to pass the time as they wander inside the mall. Hence, providing free Wi-Fi (Wi-Fi Marketing) along with the brand’s ideology and motive could gather an ample number of customers and also increase the brand's visibility.
Wall Wraps: Wall wrap dominates high-impact and cost-effective advertising in the high-traffic areas of the mall with big digital printed wraps on the walls, windows, and floors. Advertising through wall wraps enhances the large presence in the malls and also effectively reaches passengers from afar or nearby. To get you the advertisement of your choice, our devoted creative team works endlessly.
Counter Mats: A counter mat with a rubber backing and a vibrant printed logo shape around the branded portion is one of the best shopping mall branding strategies where the brand can be exposed to the customers while they navigate inside the mall.
Selfie Stands: A selfie with family or friends while in malls always keeps them motivated to keep it as a memory or post it on social media. Thus, placing your brand creatively with the selfie stand in the mall would automatically grab many passengers and also ensure your brand's promotion along with their happiness.
Events: Various promotional or launch events by our mall advertising agency are also initiated on the premises of shopping malls which greatly benefit brand engagement and create radical reinforcement. BuyMediaSpace, one of the most trusted advertising agency keeps you updated with all upcoming events as per your brand.
Charging Station: While shopping in the mall, most mobile users will look out for a charging station to charge their phones or other devices. Consequently, these charging units, placed at strategic locations, showcasing the brand's advertisement on a backlit screen, would definitely draw more attention to the brand and also provide convenience to the customers.
General Flex: Generally, Flex fabrication is used in a wide range of indoor and outdoor applications of mall advertising. The print material created by using flex material is vibrant, heavy-duty, and resistant to fading in extreme weather conditions. Thus, we, a professional mall advertising company create mall advertising with flex which can be easily placed outdoors for longer periods of time. Our experts provide the best guidance for material to be used as per the type of mall and the campaign duration ensuring high effectiveness and low cost ex wall wraps and glass lift shafts will have different materials, and a smaller duration campaign can have relatively less durable quality material to save cost.
Cotton Flex: With a few state governments' bans on flex, cotton flex fabric is used as an exclusive alternative to mall advertisements because of its advanced coated fabric that has consistent quality, compatibility, recyclable nature, and eco-friendliness to the environment. We at BuyMediaSpace always adhere to the policy laid out by the local administration to avoid any issue that may impact the campaign or create bad PR.
Vinyl stickers: Mall advertising in India commonly utilizes a high-quality vinyl sticker to give compatibility and clear visibility to the audience. The choice of solid, top-quality, and eco-friendly adhesive vinyl material gives more impact to the brands' ads, making them clear-coated on the walls, floor, or lifts for a month or more. Our agency always strives to provide the best quality possible for our clients.
Transparent Sheet: Few of the mall advertising formats use transparent sheets, which are basically wrapped inside and out of aluminum frame with the transparent sheet, which enhances the visibility of the brand outstanding during morning and also in the nights with the aid of LED or digital supported light.
Media Planning: At BuyMediaSpace, our first and most important step to launch a mall branding is media planning, with the objective of selecting malls located in the catchment area of targeted audience based on the brand campaign objective. We do this by selecting the number of malls in each area to optimize the budget utilization and maximize the campaign effectiveness.
Execution: Once the media plan is approved, our service provider team proceeds with the printing or fabrication of the media as applicable and the fabricated media is mounted on the selected malls by our mall advertising service team.
Monitoring: Once the execution is completed, our monitoring team initiates campaign monitoring and the evidential proof (Geo tagged images or dated newspaper Images) of the mall ads will be submitted to clients on the date of the endorsement of the campaign. Once the campaign reaches the last date, it will be monitored again by our monitoring team and evidential proof (Geo tagged images or dated newspaper Images) of the same will be sent to the clients as proof for the closure of the campaign. In need of an extension of the campaign, it could be discussed prior to the end of the mall campaign.
If you ever get to wonder:
How much does a mall advertising cost in India? Or Which mall advertising method is the simplest and most effective? Or why we are the best mall advertising agency in India? Or any related queries, then you are on the right platform to get assistance and get your brand announced to the world.
BuyMediaSpace is a PAN India marketing and advertising agency with over 22 years of industry experience for all offline advertising campaigns. With a presence across major 46 cities and mega 3 cities, we are one of the best advertising agencies in India. We at BuyMediaSpace understand the importance of branding and advertising, and offer you creative tailor-made solutions for advertising, allowing you to present your best self to potential customers and gain a competitive advantage at affordable rates.
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BuyMediaSpace is a renowned marketing and advertising agency with over 22 years of industry experience, specializing in Mall advertising in India. With a widespread presence in 46 major cities and 3 mega cities across India, we have earned a reputation as one of the top advertising agencies in the country. With our strategic approach and cost-effective rates, we help you present your brand in the best possible light, giving you a competitive advantage in the marketplace. Contact BuyMediaSpace now, and let us assist you in creating memorable and successful advertising campaigns that will elevate your brand and drive business growth.
