Mall Advertising

Reach the consumers on their path to purchase through mall advertising

    Advantages of advertising on a mall

    Hyper Local

    Hyper Local

    Malls advertising is location specific; brands can easily target the local audience and mold the advert as per the preferences and needs of the locals.
    Multiple exposure

    Multiple exposure

    Placing adverts in the key, high traffic areas of the mall can garner high reach and as well as recurrence through repeated exposures. This expands brand awareness and strengthens reinforcement.
    Audience conversion

    Audience conversion

    As audiences are already standing at a shopping place, our exciting and creative shopping mall ads will create an impulse and quickly convert them into buying the products.
    Active engagement

    Active engagement

    Through the options like sampling, kiosks etc., we can help your brand to build higher customer engagement and promote products or services to your targetted audience.

    The Journey of Mall advertising

    The shopping mall, shopping center, or shopping plaza is a universal phenomenon that has its origins in ancient outdoor markets where the public would go to purchase goods from home-grown farmers, artisans and craftsmen. As history traces back, one of the well-known ancient market places that had existed earlier period was Agora, which means open place of assembly, formed during the early 6th century in ancient Greece. In Greece, the residential district with homes built around the marketplace area developed through trade as it was easily accessible from the surrounding farmlands as well as the seaport of Piraeus. These marketplaces were slowly transformed into the shopping malls that people know at present and have ever since then grown to cover the major cities of the world in a few different forms. Not only has the shopping mall developed into a place to discover and purchase goods, it is also known as a cultural hot spot where the public of all ages can come to network.

    In India, from the first shopping mall, 'Spencer Plaza,' built during the British Raj in 1985 in Chennai, to the present, there are approximately 600-700 plus shopping malls spread across major cities and towns, with 50-200 stores at each mall. Based on recent studies, the report indicates that the average mall goer is in and around 7 to 8 lakhs a month, which is approximately 15000 -25000 a day. One of the reports also stated that 48% of mall goers visit for shopping, 21% for leisure, 12% for the movies, and 9% to eat and fill up on delicious food available at restaurants or food courts. While bringing in enormous entities to the mall, advertising in malls play a vital role as it grabs the attention of the mall goers very easily, making it a quick conversion. Hence, many businesses that have stores inside malls, strip stores, and outright retailers choose wisely to advertise their brand in malls because of its motive towards achieving high reachability and consistent conversion of the audience. So, if you want to reach consumers on the path of their purchase through mall advertising, our agency can certainly provide you with all things necessary.

    The Journey of Mall advertising
    The Journey of Mall advertising
    The Journey of Mall advertising
    Connect with shoppers when they are at their mood to shop

    Connect with shoppers when they are at their mood to shop

    Of the numerous advertising platforms available today to promote and target the desired audience, one of the most innovative and viable mediums is advertising in shopping malls. Advertising in malls offers incredible scope to communicate and interact with the target audience when they are in the mindset to buy. It showcases the brand before individuals from diverse backgrounds as they head to these popular retail destinations for shopping or entertainment.

    At present, people are extremely conscious of what they wear, where they want to eat, what accessories they need to have, and so on. Everybody wants to be trendy. Thus, in the event that brands are driving a new product or need to get customer feedback before really launching a product, mall advertisement ideas would certainly give a major stimulus. Our mall branding has unique advantages in reaching and attracting the audience, making significant connections, and increasing sales. Much like commercial TV, radio, or the web, shopping centers draw a mass audience to a common point where brands can effectively convey their message. Hence, mall advertising through BuyMediaSpace will definitely help your brand reach new heights.

    Mall Advertising in India

    Reach the consumers on their path to purchase through our mall branding agency

    In India, mall advertisements provide a wide array of choices that enable advertisers and brands to convey their message and help in reaching their target market in an interactive way. Regardless of whether it's brand awareness or directing customers on the path to purchase, advertising in mall through BuyMediaSpace can enable the brand to fortify the story when individuals have a positive mindset and are responsive to new ideas. Shopping malls are one of the most frequently visited places amongst many urban youngsters and families today. What could be a better place to hang out with family and friends than a shopping mall? Usually, the average daily footfalls in popular malls typically ranges up to thousand, and even leaps to lakhs on weekends. Thus, our shopping mall advertising offers excellent visibility and opens up fantastic marketing avenues with high ROI.

    Types of Mall Advertising or Mall Branding we provide in India:

    Entry Arch: It is a medium of indoor advertising in malls. This means placing the advert at the entry gate of the mall, where it is not likely to be missed by any visitor.

    LED Screens: LED screens are usually placed at the center mall premises or where it is most crowded. And highly engaging digital ads are played on the screens for advertising in shopping malls. Our advertising team continuously updates the Digital mall advertising inventory and offers a huge option to choose from.

    Standees and cutouts: Anyone might have seen various printed rectangular adverts, standing on the floor, and these are nothing but standees. They can be placed anywhere in the mall premises be it the compound, lobby or corridors.

    Drop Downs: When the adverts are placed hanging from the top, these are called Drop-downs. Drop- downs are best type of shopping mall branding if you want a big size ad.

    Back-lit signage: These are the option of mall branding wherein the advert is placed on a backlit panel, which is highly attractive and unmissable. We have a highly dedicated creative team that works tirelessly to provide you the advertisement of your choice.

    Glass Lift Shaft: Glass Lift Shaft adverts are placed on the Glasses of lift shafts, making a best shopping mall advertisement option and  viable opportunity to be visible for lift users.

    Elevator Wraps: The elevators of malls are adorned with brand messages, graphics and stickers to abide a noticeable chance of the audience. Our advertising team will make use of every possible platform available for mall advertising so that campaign makes huge impact in less cost.

    Sampling: Brands can also place their products for sampling under mall advertising. It is a unique way of connecting with the consumers, collecting customer feedback and launching new products.

    Flag Poles: Flag pole adverts are placed on the standing pole in the open areas of the malls, making it evidently visible for the audience from far off or by near while passing through.

    Food Court Advertising: Brands can also mark their presence at the food courts, while the individuals are in the relaxed mode and having their delicious food. Brands can choose wisely and creatively to showcase their adverts in the food court through table stickers, flooring, chairs, handwash area, queue belt, trays and food counters.

    Advertising in Washrooms: Washrooms are the places of self-freedom for the most people and brands can advertise in malls washroom, their walls, doors and floors to reach out to them as they come in and until they exit accomplishing their motives.

    Parking Boom Barriers: Brands can even advertise at the Parking barriers to attract the individuals while entering and exiting the malls. We make use of this space creatively so that your ad never go unnoticed.

    Freebies (Wi-Fi): Mall goers are roped to their smartphones, tablets, and laptops to pass the time as they wander inside the mall. Hence, providing free Wi-Fi (Wi-Fi Marketing) along with the brand’s ideology and motive could gather an ample number of customers and also increase the brand's visibility.

    Wall Wraps: Wall wrap dominates high-impact and cost-effective advertising in the high-traffic areas of the mall with big digital printed wraps on the walls, windows, and floors. Advertising through wall wraps enhances the large presence in the malls and also effectively reaches passengers from afar or nearby. To get you the advertisement of your choice, our devoted creative team works endlessly.

    Counter Mats: A counter mat with a rubber backing and a vibrant printed logo shape around the branded portion is one of the best shopping mall branding strategies where the brand can be exposed to the customers while they navigate inside the mall.

    Selfie Stands: A selfie with the family or friends while in malls always keeps them motivated to keep it as a memory or post it on social media. Thus, placing your brand creatively with the selfie stand in the mall would automatically grab many passengers and also ensure your brand's promotion along with their happiness.

    Events: Various promotional or launch events by our mall advertising agency are also initiated in the premises of shopping malls which greatly benefit in brand engagement and create radical reinforcement. BuyMediaSpace, one of the most trusted advertising agency keeps you updated with all upcoming events as per your brand.

    Charging Station: While shopping in the mall, most mobile users will look out for a charging station to charge their phones or other devices. Consequently, these charging units, placed at strategic locations, showcasing the brands advertisement on a backlit screen, would definitely draw more attention to the brand and also provide convenience to the customers.


    Type of material we use for mall advertising in India:


    General Flex: Generally, Flex fabrication is used in a wide range of indoor and outdoor applications of mall advertising. The print material created by using flex material is vibrant, heavy duty and resistant to fading in extreme weather conditions. Thus, we, a professional mall advertising company creates mall advertising with flex which can be easily placed outdoors for longer periods of time. Our experts provide best guidance for material to be used as per the type of mall and the campaign duration ensuring high effectiveness and low cost ex wall wraps and glass lift shaft will have different material, a smaller duration campaign can have relatively less durable quality material to save cost.

    Cotton Flex: With a few state governments' bans on flex, cotton flex fabric is used as an exclusive alternative to mall advertisements because of its advanced coated fabric that has consistent quality, compatibility, recyclable nature, and eco-friendliness to the environment. We at BuyMediaSpace always adhere to the policy laid out by the local administration to avoid any issue that may impact the campaign or create bad PR.

     Vinyl stickers:  Mall advertising in India commonly utilizes a high-quality vinyl sticker to give compatibility and clear visibility to the audience. The choice of solid, top-quality, and eco-friendly adhesive vinyl material gives more impact to the brands' ads, making them clear-coated on the walls, floor or lifts for a month or more. Our agency always strives to provide the best quality possible for our clients.

    Transparent Sheet: Few of the mall advertising formats use transparent sheets, which are basically wrapped inside and out of aluminum frame with the transparent sheet, which enhances the visibility of the brand outstanding during morning and also in the nights with the aid of LED or digital supported light.


    Execution and Monitoring of the Mall Advertisement in India:


    Media Planning: At BuyMediaSpace, our first and most important step to launch a mall  branding is media planning, with the objective of selecting malls located in the catchment area of targeted audience based on the brand campaign objective. We do this by selecting the number of malls in each area to optimize the budget utilization and maximize the campaign effectiveness.

    Execution: Once the media plan is approved, our service provider team proceeds with the printing or fabrication of the media as applicable and the fabricated media is mounted on the selected malls by our mall advertising service team.

    Monitoring:  Once the execution is completed, our monitoring team initiates campaign monitoring and the evidential proof (Geo tagged images or dated newspaper Images) of the mall ads will be submitted to clients on the date of the endorsement of the campaign. Once the campaign reaches the last date, it will be monitored again by our monitoring team and evidential proof (Geo tagged images or dated newspaper Images) of the same will be sent to the clients as proof for the closure of the campaign. In need of an extension of the campaign, it could be discussed prior to the end of the mall  campaign.


    If you ever get to wonder:

    How much does a mall advertising cost in India? Or How to bring forth your brand and advertise in front of a wide variety of passengers and onlookers through mall advertising? Or Which mall advertising method is the simplest and most effective? Or what type of material should be used for mall advertising? or why are we the best advertising agency in India? Or any related queries about mall advertising. Then you are on the right platform to get assistance and get your brand announced to the world.


    How we can help you with Mall advertising in India:


    BuyMediaSpace is a PAN India marketing and advertising agency with over 22 years of industry experience for all offline advertising campaigns. With a presence across major 46 cities and mega 3 cities, we are one of the best advertising agencies in India. We at BuyMediaSpace understand the importance of branding and advertising, and offer you creative tailor-made solutions for advertising, allowing you to present your best self to potential customers and gain a competitive advantage at affordable rates.


    For more inputs on mall advertising;

    Mail us:

    Contact us: 63602 14181

    We would love to hear from you!

    How can we help you? (FAQ's)

    Mall advertising is an advertising model wherein ads are placed within a shopping mall at different places. Shopping mall advertising offers a great opportunity to connect with the target audience in multiple ways in a perfect ambiance to deliver some of the best and innovative ad campaigns.

    There are various media options available in mall advertising. Some of the major types are 1. LED screens 2. Mall facades 3.Lift advertising 4. Elevator advertising 5. Entry/Exit advertising 6. Mall activities/events.

    Various materials are used in mall advertising depending upon the media.Forex vinyl is used for lift & elevators, flex or cloth is used for banners, etc

    The costs of mall advertising depend on various factors like the type of advertising, quantity, location, campaign duration, etc.

    Mall advertising is generally done on a monthly basis. However, campaigns for specific durations which are less than a month can also be executed.

    Typically, campaign start date and end date images are provided with or without a newspaper as proof of execution. In addition, since these locations are open to public as well, advertisers can visit the site for physical inspection.

    Mall advertising locations within the city can be decided depending upon the target location and the availability of Media in the specific Malls.

    Mall advertising is popular as malls attract huge crowds. These places have multiple brand outlets and food courts, and people on a shopping spree are easily influenced by the advertisements.

    Mall advertising requires permissions and creative approval issued by the mall authorities.

    How to do a Mall Advertising campaign?
    About 2 days
    To execute a successful Mall advertising campaign below are the important steps to follow. .
    image of a tiles
    image of a notched trowel
    image showing preparation
    Media Plan: Create a comprehensive media plan for the Mall advertising campaign considering the target audience, media mix, campaign duration, etc. Our experts can help design the Mall advertising campaign plan. .
    image showing preparation
    Allocate necessary budgets for the activity..
    image showing preparation
    Identify catchment areas and malls. .
    image showing preparation
    Media site discovery, price negotiation, and selection. we can provide maximum and best mall media options for your campaign..
    image showing preparation
    Design creatives as per the sizes of the selected media options in the mall..
    image showing preparation
    Execution of the campaign as per the plan.
    image showing preparation
    Campaign Monitoring: Images of campaign execution will be compiled and shared with you as proof of the campaign launch. .