During the restricted movement onboard with a receptive mind, passengers watch nearby to eliminate the boredom. Our creative airline ads can create a lasting impression in a passenger’s mind.
With thousands of people flying in and around countries every day, inflight advertising has a broad reach, reaching millions of eyeballs in a short period of time regardless of geological boundaries.
An airline brand can quickly connect with the right audience on and off the platforms using diverse platforms, i.e., TV, digital, print, etc., for inflight advertising depending on the inflight advertising cost.
Depending upon the flight or class of the ticket (economy, business, etc.), we can help you target the audience as per their geographical origin, routes, income segments etc. through airline branding
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An inflight advertisement or inflight branding created by us is a business plan to reach prospective consumers onboard an aircraft. Our adverts focus on turning consumers into customers while keeping your customers engaged with the product or service. Advertising in airlines helps an advert to target the captive audience as passengers during flight journeys are alone and are bound to engage themselves in closed spaces. These airline advertisements are tailored as per the passenger’s destination, economic segment, or need. It creates high exposure of the brand to frequent travellers, which propels the market growth. Inflight advertising directly targets a bucket of prospective customers who are more receptive and responsive to brands.
The outbreak of COVID-19 has had a huge impact on passengers' behaviour by creating unprecedented economic and public health care. It transformed how travelers prioritise their health and hygiene over money, resulting in more passengers travelling on flights. More passengers mean more exposure for the inflight brand, which directly drives the growth of the brand.
The inflight advertising campaign in through BuyMediaSpace covers various areas and platforms to advertise the brand, i.e., seat back pockets, flight magazines, tray tables, boarding passes, over-the-head cabins, inflight videos, inflight magazine advertising and many more. These ways help the adverts to deliver the message in creative and unexpected ways, which provides an engaged audience, high view rates, and global reach of the brand.
Fret no more! As one of the premier advertising agencies in India, we are here to simplify your decision-making process. BMS offers a first in the industry: "Media Packages," - Curated Media Mix for varied marketing and advertising campaign requirements. It's a bouquet of complementary and supplementary media options bundled together to enhance the campaign's effectiveness.
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The best thing about booking inflight advertising through BuyMediaSpace is that advertisers can choose different formats or platforms suitable for their business and be creative with their campaign ideas. Let's discuss some of the various ways in which in-flight branding promotes the brand.
Inflight video: Inflight video is considered the most premium spot for airline ads. During long and boring journeys on flights, passengers often look for something to entertain themselves, and watching videos is the best option. Most videos are unskippable, which basically means they play during take-off and landing. Our airline ads help in capturing attention as this is the time when passengers are asked to switch off their electronic devices.
Seat Back Inserts: The back of the seat is the perfect place to advertise as the airline advertisement can be placed straight in front of the potential customers. Airline ads ensure high impact with the maximum brand recall as passengers spend 70% of their travel time looking forward. Our advertising team at BuyMediaSpace chooses the best option for your brand to bring maximum exposure and create a long-lasting impact in their mind.
Seat covers: In this kind of flight advertisement, commuters are exposed to airline ads during their journey. Having a brand in front of the eye will catch the attention of the commuters throughout the journey.
Meal-Tray Branding: This type of inflight advertising is highly attractive and is visible to every passenger in an uncluttered, captive environment who opens the tray table either to eat or to work. Airline branding through meal trays can be counted as one of the most effective ways to deliver product or service messages to a captive audience.
Overhead cabins: This is the largest medium available for inflight advertising, our creative team at BuyMediaSpace uses this space to advertise a brand using large images and fonts to create a long-lasting impact. Who knows, maybe the next time the baggage inside the overhead cabins will include the advertised product.
Inflight Magazine: While trying to pass the time during flight journeys, many passengers reach for something to read. And as an offer of choice, magazines work best to eliminate boredom. These are basically found in seatback pockets, or one can even ask the flight attendant. More than 80% of the passengers would surely grab the magazine placed in their front pockets and flutter through the pages, so there's a high chance they'll run across the advertisement. Hence inflight magazine advertising works wonders even if you want to keep your inflight advertising cost low
Announcement: Commuters get very attentive while listening to the announcement, inflight advertising at this time can help your brand to target the audience in their receptive mind. Our advertising team will make use of every possible media option available for flight advertising so that the campaign makes a huge impact even at less cost.
Boarding Pass: Why not mark the presence of a brand as the most important thing during a flight journey? A boarding pass is something that every traveler keeps safe with them and refers to again and again to check their gate number, seat number, etc., and airline advertising on boarding passes results in high exposure of the brand. This helps in reducing the inflight advertising cost.
Samplings: Inflight branding can also include free product sampling on the flight by letting customers try it before buying it. BuyMediaSpace will assist you at every stage of the advertising journey and suggest the best option as per your brand’s product or service. If your brand can create an impact with sampling, we will make sure that we provide the audience with it without harming your pocket.
Baggage tags: Baggage tags advertising are something that the consumer can even take home with them in their luggage. Placing an ad there can help the ad stay with the traveler throughout the journey and even afterward.
Aircraft wraps: Looking outside during take-off and landing is really exciting, and this is the time when passengers watch other aeroplanes. While traveling, passengers often come across different aircraft wraps, which can create a long-lasting impression, making this one of the most effective ways of flight advertising.
General Flex: Generally, Flex fabrication is used in a wide range of indoor and outdoor applications of flight advertising. The print material created by using flex material is vibrant, heavy duty, and resistant to fading in extreme weather conditions. Our experts provide the best guidance for material to be used as per the type of media option opted for and the campaign duration ensuring high effectiveness and low cost.
Cotton Flex: With a few bans on flex, cotton flex fabric is used as an exclusive alternative to inflight advertisements because of its advanced coated fabric that has consistent quality, compatibility, recyclable nature, and eco-friendliness to the environment. We at BuyMediaSpace always adhere to the policy laid out by the local administration to avoid any issue that may impact the campaign or create bad PR.
Vinyl stickers: Our inflight advertising commonly utilizes a high-quality vinyl sticker to give compatibility and clear visibility to the audience. The choice of solid, top-quality, and eco-friendly adhesive vinyl material gives more impact to the brands' ads, making them clear-coated on the walls, floor, or lifts for a month or more.
Transparent Sheet: Few of the inflight advertising formats use transparent sheets, which are basically wrapped inside and out of an aluminium frame with the transparent sheet, which enhances the visibility of the brand outstanding. We recommend using a transparent sheet if you want to go for aircraft wrap of back seat ads.
Planning: At BuyMediaSpace, our first and foremost step to launching an inflight advertising campaign is media planning by identifying the flights whether you want an Air India advertisement, Indigo flight advertising, or Spicejet airlines advertisement; its route and types of inflight advertising based on the brand campaign objective. We finalize the flights and placements as per the budget utilization and maximize the campaign effectiveness.
Execution: Once the media planning is approved, our service provider team proceeds with the printing and fabrication of the media as applicable by the airline advertising agency. The fabricated flight ads are printed, pasted, and displayed on the media platform with the approved plan.
Monitoring: Once the execution is completed, our monitoring team initiates campaign monitoring, and evidential proof (geo-tagged images) of the campaign, along with the flight name and flight route details is submitted to the clients on the date of endorsement of the campaign. Once the campaign reaches the last date, it will be monitored again by our monitoring team and another set of evidential proof will be sent to the clients as proof for the closure of the campaign tenure. In need of an extension of the campaign, it could be discussed prior to the end of the campaign. And it is that easy to advertise on flights!
If you ever get to wonder:
What is the airline advertising cost in India? Or how to bring forth your brand and advertise in front of a wide variety of commuters through airline advertising? Or Which airline advertising method is the simplest and most effective? Or what type of material should be used for airline advertising? Or Why are we the best advertising agency in India? Or any related queries about airline advertising. Then you are on the right platform to get assistance and get your brand announced to the world.
BuyMediaSpace is a PAN India marketing and advertising agency with over 22 years of industry experience for all offline advertising campaigns. With a presence across major 46 cities and mega 3 cities, we are one of the best advertising agencies in India. We at BuyMediaSpace understand the importance of branding and advertising, and offer you creative tailor-made solutions for advertising, allowing you to present your best self to potential customers and gain a competitive advantage at affordable rates.
For any input on Inflight Advertising;
Mail us: [email protected]
Contact us: 63602 14181
We would love to hear from you!
BuyMediaSpace is a renowned marketing and advertising agency with over 22 years of industry experience, specializing in Inflight advertising in India. With a widespread presence in 46 major cities and 3 mega cities across India, we have earned a reputation as one of the top advertising agencies in the country. With our strategic approach and cost-effective rates, we help you present your brand in the best possible light, giving you a competitive advantage in the marketplace. Contact BuyMediaSpace now, and let us assist you in creating memorable and successful advertising campaigns that will elevate your brand and drive business growth.
