FAQs for releasing Travel related Newspaper advertement inLokmat Raver

• Q. What are the different types of newspaper Travel advetisements we can publish in Lokmat in Raver?

  For Travel related advertisement in Lokmat Raver there are 3 different types of advertisement i.e. Text Classified, Display Classified and Display Ads. Depending upon the budget, media plan and target audience advertisers can select any type of advertisement.

• Q. How much does it cost to advertise Travel related AD in Lokmat Raver?

  Cost of Travel related advertisement in Lokmat Raver ranges from few hundreds to Lacs. It depends on the type of Ad (Classified or Display), city circulation of newspaper, page positioning and AD size. Bigger the size and more the circulation, the cost will increase.

• Q. Which language should be used for Travel Ads in Lokmat Raver?

  Target group of Raver and the readers of Lokmat are to be considered while deciding the language of the advertisement. Ex. If the local population is a target, then vernacular advertisement will give better results.

• Q. What should be the minimum size of Travel ads in Lokmat Raver?

  Typically, min AD size is between 15-20 Sq cms for Display Classified & Display Ads. But the size of the advertisement depends on the AD content and desired Impact of the campaign.

• Q. What should be the ideal size of Travel Advertisement in Lokmat Raver?

  Ad size depends on budget and media plan of advertiser. For high impact campaigns, AD size should be more than 240 sq cms. Smaller advertisers can go for text Classifieds or for Display Classified AD with size ranging from 15 sq cms to 130 sq cms.

• Q. What is the best page position in Lokmat for Travel advertisement in Raver?

  Generally, Ads are placed in the right-side pages of newspaper. Front Page, 3rd Page and Back Page are the best pages to advertise as they capture the maximum attention of the reader. Depending upon the budget advertisers can decide the page position of advertisement.

• Q. Which is the most effective day to publish Travel Ads in Lokmat Raver?

  Depending upon the target audience, you should decide the day of release. Ex. Weekend is effective for consumer products & services whereas weekdays are good for business customers.

• Q. What are the documents requried to publish Travel advertisement in Lokmat in Raver?

  As per AD contentLokmat Raver may ask for documentation. This is done to safeguard the interest of the readers. Otherwise, there is no such major documentation requirement for publishing newspaper Ads in Lokmat

• Q. Is advertising in Lokmat still effective for Travel in Raver newspaper advertisement?

  Lokmat is a mass media. Newspaper advertising is still considered serious and are more trusted by readers of Raver and TG of Travel Ads than any other advertising medium. Hence Ads in newspapers are still very effective.

• Q. How do I know if my Travel ad has been published in Raver edition of Lokmat or not?

  We share e-copy of the newspaper on the day of the AD schedule. Additionally, you can also check e-paper site of Lokmat for specific edition covering Raver.