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For To Let related newspaper advertisements in lakhna, there are 3 different types of advertisements i.e. Text Classified, Display Classified and Display Ads. Depending upon the budget, media plan and target audience, advertisers can select any type of advertisement.
To Let related newspaper advertisements in lakhna ranges from few hundreds to Lacs. It depends on the type of ads, city circulation of the newspaper, page positioning and the AD size. Bigger the size and more the circulation, the cost will increase.
Target group of lakhna and the readers of the selected newspapers should be considered while deciding the language of the advertisement. Ex. If the local population is a target, then vernacular advertisements will give better results.
Ad size depends on the budget and media plan of the advertiser. For high impact campaigns, AD size should be more than 240 sq cms. Smaller advertisers can go for text classifieds or for display classifieds with sizes ranging from 15 sq cms to 130 sq cms.
Typically minimum AD size is between 15-20 Sq cms for display classified & display Ads. But the size of the advertisement depends on the AD content and desired Impact of the campaign.
Generally, Ads are placed in the right-side pages of newspaper. Front Page, 3rd Page and Back Page are the best pages to advertise as they capture the maximum attention of the reader. Depending upon the budget, advertisers can decide the page position of the advertisement.
Depending upon the target audience, you should decide the day of release of the AD. Ex. Weekends are effective for consumer products & services whereas weekdays are good for business customers.
There are multiple newspapers of different languages catering to different reader demographics of lakhna. The selected newspaper should cover the maximum targeted audience and should be in line with the budget.
Newspaper is a mass media. Newspaper advertising is still considered serious and carries more trust among readers of lakhna and TG of To Let Ads than any other advertising medium. Hence Ads in newspapers are still very effective.
There are several others forms of advertising in lakhna for To Let i.e Radio, TV, Cinema, Outdoor etc.
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