The Statesman Cities:
The Statesman :
Delhi, Bhubaneswar, Kolkata, Siliguri
Dainik Statesman :
There are 3 different types of Ads in The Statesman for Retail i.e. Text Classified, Display Classified and Display Ads. Depending upon the budget, media plan and target audience advertisers can select any type of advertisement.
Cost of advertisement related to Retail in The Statesman ranges from few hundreds to lacs. It depends on the type of Ad (Classified or Display), city circulation of newspaper, page positioning and AD size. Bigger the size and more the circulation, the cost will increase
Target customers and readers of the newspaper are to be considered while deciding the language of the advertisement. Ex. If the local population is a target, then vernacular advertisement will give better results.
Typically, min AD size is between 15-20 Sq cms for Display Classified & Display Ads. But the size of the advertisement depends on the AD content and desired Impact of the campaign.
Generally, Ads are placed in the right side pages of thenewspaper. Front Page, 3rd Page and Back Page are the best pages to advertise as they capture the maximum attention of the reader. Depending upon the budget, advertisers can decide the page position of the advertisement.
Depending upon the target audience, you should decide the day of release of the AD. Ex. Weekend is effective for consumer products & services whereas weekdays are good for business customers.
The Statesman is a mass media. Newspaper advertising is still considered serious and is more trusted among TG than any other advertising medium. So, Retail related Ads in newspaper are still very effective.
Retail classified Ads are generally placed in classified pages of The Statesman newspaper. There is no fixed classified page as it can be printed anywhere depending upon the page layout.
We share e-copy of the newspaper on the day of AD schedule. Additionally, you can also check e-paper site of The Statesman.
PDF is the most desired and accepted format of all newspapers.
As per the AD content,The Statesman may ask for documentation. This is done to safeguard the interest of the readers. Otherwise, there is no such major documentation required for publishing newspaper Ads in The Statesman.