FAQs for releasing Retail related Newspaper advertement inThe Echo of India Kolkata

• Q. What are the different types of newspaper Retail advetisements we can publish in The Echo of India in Kolkata?

  For Retail related advertisement in The Echo of India Kolkata there are 3 different types of advertisement i.e. Text Classified, Display Classified and Display Ads. Depending upon the budget, media plan and target audience advertisers can select any type of advertisement.

• Q. How much does it cost to advertise Retail related AD in The Echo of India Kolkata?

  Cost of Retail related advertisement in The Echo of India Kolkata ranges from few hundreds to Lacs. It depends on the type of Ad (Classified or Display), city circulation of newspaper, page positioning and AD size. Bigger the size and more the circulation, the cost will increase.

• Q. Which language should be used for Retail Ads in The Echo of India Kolkata?

  Target group of Kolkata and the readers of The Echo of India are to be considered while deciding the language of the advertisement. Ex. If the local population is a target, then vernacular advertisement will give better results.

• Q. What should be the minimum size of Retail ads in The Echo of India Kolkata?

  Typically, min AD size is between 15-20 Sq cms for Display Classified & Display Ads. But the size of the advertisement depends on the AD content and desired Impact of the campaign.

• Q. What should be the ideal size of Retail Advertisement in The Echo of India Kolkata?

  Ad size depends on budget and media plan of advertiser. For high impact campaigns, AD size should be more than 240 sq cms. Smaller advertisers can go for text Classifieds or for Display Classified AD with size ranging from 15 sq cms to 130 sq cms.

• Q. What is the best page position in The Echo of India for Retail advertisement in Kolkata?

  Generally, Ads are placed in the right-side pages of newspaper. Front Page, 3rd Page and Back Page are the best pages to advertise as they capture the maximum attention of the reader. Depending upon the budget advertisers can decide the page position of advertisement.

• Q. Which is the most effective day to publish Retail Ads in The Echo of India Kolkata?

  Depending upon the target audience, you should decide the day of release. Ex. Weekend is effective for consumer products & services whereas weekdays are good for business customers.

• Q. What are the documents requried to publish Retail advertisement in The Echo of India in Kolkata?

  As per AD contentThe Echo of India Kolkata may ask for documentation. This is done to safeguard the interest of the readers. Otherwise, there is no such major documentation requirement for publishing newspaper Ads in The Echo of India

• Q. Is advertising in The Echo of India still effective for Retail in Kolkata newspaper advertisement?

  The Echo of India is a mass media. Newspaper advertising is still considered serious and are more trusted by readers of Kolkata and TG of Retail Ads than any other advertising medium. Hence Ads in newspapers are still very effective.

• Q. How do I know if my Retail ad has been published in Kolkata edition of The Echo of India or not?

  We share e-copy of the newspaper on the day of the AD schedule. Additionally, you can also check e-paper site of The Echo of India for specific edition covering Kolkata.