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Himali Bela

Himali Bela is the paper for you if you want to reach out to the Nepali communities in the areas of Sikkim, Siliguri, Darjeeling, Kalimpong, Dooars. It was launched in 1977 and was the pioneer in regional journalism in the state of Sikkim. Himali bela has high ethics of journalism. It does not sensationalise the news but is known for restrained and exemplary reporting. It has economical rates and well defined categories of classified and display advertising.

How can we help you? (FAQ's)

In Himali Bela there are 3 different types of advertisements i.e. Text Classified, Display Classified and Display Ads. Depending upon the budget, media plan and target audience, advertisers can select any type of advertisement.

Cost of advertisement in Himali Bela in Kalimpong ranges from few hundreds to Lacs. It depends on the type of Ad (Classified or Display), city circulation of newspaper, page positioning, and AD size. Bigger the size and more the circulation, the cost will increase.

Target group of Kalimpong and the readers of Himali Bela are to be considered while deciding the language of the advertisement. Ex. If the local population is a target then vernacular advertisement will give better results.

Typically, minimum AD size is between 15-20 sq cms for Display Classified & Display Ads. But the size of the advertisement depends on the AD content and desired Impact of the campaign.

Generally, ads are placed in the right-side pages of Himali Bela. Front page, 3rd page and back page are the best pages to advertise as they capture the maximum attention of the reader. Depending upon the budget, advertisers can decide the page position of the advertisement.

Depending upon the target audience, you should decide the day of release of the AD. Ex. Weekend is effective for consumer products whereas weekdays are good for B2B customers.

Himali Bela is a mass media. Newspaper advertising is still considered serious and is more trusted by readers of Kalimpong than any other advertising medium. Hence ads in newspaper are still very effective.

As per AD content,Himali Bela asks for documentation ex. Ads promising quick and guaranteed returns, Court Notices, Lost & found etc. This is done to safeguard the interests of the readers. Otherwise, there is no such major documentation required for publishing newspaper ads in Himali Bela

We share e-copy of the newspaper on the day of the AD schedule. Additionally, you can also check e-paper site of Himali Bela for specific edition covering Kalimpong.

The Cut off Time is 03:00 pm of the previous day for publishing Ads in Himali Bela in Kalimpong.