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Eastern Chronicle

Eastern Chronicle is an English newspaper published simultaneously from five places, Shillong, Silchar, Guwahati, Dibrugarh and New Delhi. This paper maintains professionalism and is very popular among the readers of north-east India. It has a wide reach in the north-eastern states such as Assam, Meghalaya, and others. It has well demarcated pages for regional news, sports, global news, business events, national news and editorials and is known for its exemplary and restrained reporting. It gives information on movies , railways, restaurants, flights, dramas, hospitals and other relevant telephone numbers. The technology used for printing is the best and it has an online edition too which makes its readers connect to it even when they are on the move.

This newspaper has hired young and talented news editors and reporters and the back office is also well equipped and properly trained managers make Eastern Chronicle a very well-read newspaper in the whole of Eastern India.

The advertisements placed in this newspaper will have a wide reach and provide the best value for money as the rates are also economical. All types of classified text ads, classified display ads and display advertisements can be booked in this daily.

How can we help you? (FAQ's)

In Eastern Chronicle there are 3 different types of advertisements i.e. Text Classified, Display Classified and Display Ads. Depending upon the budget, media plan and target audience, advertisers can select any type of advertisement.

Cost of advertisement in Eastern Chronicle in Shillong ranges from few hundreds to Lacs. It depends on the type of Ad (Classified or Display), city circulation of newspaper, page positioning, and AD size. Bigger the size and more the circulation, the cost will increase.

Target group of Shillong and the readers of Eastern Chronicle are to be considered while deciding the language of the advertisement. Ex. If the local population is a target then vernacular advertisement will give better results.

Typically, minimum AD size is between 15-20 sq cms for Display Classified & Display Ads. But the size of the advertisement depends on the AD content and desired Impact of the campaign.

Generally, ads are placed in the right-side pages of Eastern Chronicle. Front page, 3rd page and back page are the best pages to advertise as they capture the maximum attention of the reader. Depending upon the budget, advertisers can decide the page position of the advertisement.

Depending upon the target audience, you should decide the day of release of the AD. Ex. Weekend is effective for consumer products whereas weekdays are good for B2B customers.

Eastern Chronicle is a mass media. Newspaper advertising is still considered serious and is more trusted by readers of Shillong than any other advertising medium. Hence ads in newspaper are still very effective.

As per AD content,Eastern Chronicle asks for documentation ex. Ads promising quick and guaranteed returns, Court Notices, Lost & found etc. This is done to safeguard the interests of the readers. Otherwise, there is no such major documentation required for publishing newspaper ads in Eastern Chronicle

We share e-copy of the newspaper on the day of the AD schedule. Additionally, you can also check e-paper site of Eastern Chronicle for specific edition covering Shillong.

The Cut off Time is 03:00 pm of the previous day for publishing Ads in Eastern Chronicle in Shillong.