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Dinamalar, a Tamil daily was founded by T. V. Ramasubbaiyer in 1951. It began in Trivandrum but soon had editions from Chennai, Trichy, Coimbatore, Vellore, Erode, Madurai, Tirunelveli, Nagercoil, Salem and Pondicherry. In keeping with the changing times, it launched many supplements such as Computer Malar, Siruvarmalar (for children on Fridays), Varamalar (Sunday entertainment supplement). Apart from these, it also publishes a monthly add-on “Fountain Ink” in English which targets students. Hence it has something for all sections of readers which makes it an attractive proposition for advertisers. As it reaches all districts and towns of Tamil Nadu, this vernacular daily is apt for the advertisers who are looking for a wide reach.

How can we help you? (FAQ's)

In Dinamalar there are 3 different types of advertisements i.e. Text Classified, Display Classified and Display Ads. Depending upon the budget, media plan and target audience, advertisers can select any type of advertisement.

Cost of advertisement in Dinamalar in Coimbatore ranges from few hundreds to Lacs. It depends on the type of Ad (Classified or Display), city circulation of newspaper, page positioning, and AD size. Bigger the size and more the circulation, the cost will increase.

Target group of Coimbatore and the readers of Dinamalar are to be considered while deciding the language of the advertisement. Ex. If the local population is a target then vernacular advertisement will give better results.

Typically, minimum AD size is between 15-20 sq cms for Display Classified & Display Ads. But the size of the advertisement depends on the AD content and desired Impact of the campaign.

Generally, ads are placed in the right-side pages of Dinamalar. Front page, 3rd page and back page are the best pages to advertise as they capture the maximum attention of the reader. Depending upon the budget, advertisers can decide the page position of the advertisement.

Depending upon the target audience, you should decide the day of release of the AD. Ex. Weekend is effective for consumer products whereas weekdays are good for B2B customers.

Dinamalar is a mass media. Newspaper advertising is still considered serious and is more trusted by readers of Coimbatore than any other advertising medium. Hence ads in newspaper are still very effective.

As per AD content,Dinamalar asks for documentation ex. Ads promising quick and guaranteed returns, Court Notices, Lost & found etc. This is done to safeguard the interests of the readers. Otherwise, there is no such major documentation required for publishing newspaper ads in Dinamalar

We share e-copy of the newspaper on the day of the AD schedule. Additionally, you can also check e-paper site of Dinamalar for specific edition covering Coimbatore.

The Cut off Time is 03:00 pm of the previous day for publishing Ads in Dinamalar in Coimbatore.