It can be said that two things of Bangalore are widely known amongst the common folks as well as the tourists, the pleasant weather and the heavy traffic. The heavy traffic is a pain for the daily commuters but for advertisers, it is a golden advertising opportunity. Bus advertising in Bangalore is one of them and it can prove to be quite beneficial in the long run.
The reasons why Bus Advertising in Bangalore will be beneficial are mentioned below:
As of January 2017, Bangalore city had more than 6000 AC Volvo buses and most of them can be used for advertising. More than 50 lakh commuters use the bus daily and advertising on the bus will incredibly increase the reach of the advertisement, making it visible to all age groups.
Interesting advertising options available
Advertisers can use both the insides and outsides of the Volvo buses. Branding is available on the backside of the bus seat, driver’s seat and grabs handle inside the bus. A larger than life image of the advertisement can also be advertised on the exterior of the bus, which will automatically catch the eyes of loads of people while on the road.
Reach the Elite
AC Volvo buses in Bangalore are quite expensive and it is very likely to the premium segment of the society there. Advertising on the bus will ensure that the advertisement will reach the elite segment of the society.
Route level targeting
With bus advertising in Bangalore, it will become easy to target at a geographical level within the city.
Low advertising rate
Per reach cost of bus advertising in Bangalore is economical and quite low. The high reach is beneficial and the buses ensure that cost per reach remains low Bus advertising.
People spend a considerable amount of time sitting in the buses. With Bangalore traffic being one of the slowest moving, a daily commuter spends around 35 minutes to 1:30 hrs inside the bus. With not much to do, any advertisement inside the buses will attract the audience.
The popularity of Bus advertising in Bangalore is clear from the fact that various popular brands such as Swiggy, Sobha, Prestige, Lenovo, Flipkart and Amazon are using the buses for advertising.
If you want to advertise in buses in Bangalore and are looking for best rates and discounts, check out Buymediaspace now.